We're passionate about achieving your goals
Welcome to Launch Group. We are an award-winning, boutique global PR agency helping innovators, market disruptors and change agents tell their story. Headquartered in Sydney, our clients span Australia, NZ, Asia Pacific, The United States & the Middle East.
Our award-winning approach to publicity will help you achieve targetted, high visibility media outcomes. Working to a strategic plan, our services include campaign creation and management, ongoing retainer based PR work, media management, media coaching and issues management.
The future of communication is all about content creation; whether that be traditional PR content such as media releases and speeches, or digital content for websites, blogs, social networks and other online communication channels, research or marketing communication - we don’t pay lip service to it, we do it!
Are you using your social channels to build brand loyalty, drive conversations and build authenticity around your brand? Launch Group can help you develop a social strategy and content plan, establish new social channels and take care of your community management. We can also train and coach your inhouse team.
We design, create and manage events that engage your stakeholders - from launch parties and media events to branded forums or intimate boardroom gatherings.
Need to give your personal profile a boost? We can create a personal brand plan for you which includes a great bio and image library, setting up and helping drive your online channels and a PR plan to help establish or amplify your voice in the media.
We have a deep expertise in government-facing campaigns and policy work as well as strengths in research papers and white papers and other long-form content.
Some of our recent video work
Some of our other custom services ...
All your video production needs- TVC, corporate videos, web campaigns and timelapse.
Let us help you design your web presence through responsive websites, social media and digital platforms.
We will work with you to develop a media training program for your business.
Efficiently we provide access to the best research data from surveys and other customer analyses.
Take advantage of our award-winning expertise
PR can be considered a fluffy endeavour. Launch Group put science and strategy behind our client results – and all our campaigns are measured. There is a life-cycle to the image-building process, and we help you understand and unlock the key to that process to deliver high impact, long-lasting results.
Contact us to find out more
We deliver on our promises. Usually, we exceed them.
Take a look at some of our results:
From start-up to IPO-ready, Launch Group has produced award-winning results for this emerging business brand.
We have worked with Australia's leading media saleshouse, MCN since 2004, supporting the growth of the company MCN from a $50 million to a $500 million+ operation. A joint venture between Foxtel and FOX SPORTS, MCN is responsible for the advertising interests of 68 subscription television channels brands, 122 websites, 33 m-sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home TV locations and Qantas In-Flight Entertainment. MCN will shortly take on representation of the Ten Network’s television and digital assets.
"The standout difference with Launch Management is their genuine enthusiasm behind the message - this infects the journalists that they talk to and adds enormous value to the client. They are canny readers of the audience, and give insightful advice; the fact that they are also fabulous to work with just makes Launch the team to have on your side."
"I highly recommend the thoughtful creative team at Launch Group. Our needs are sensitive and nuanced and Launch has provided the insightful strategic angles we have needed to build our messaging and brand. "
"Launch Group are a small agency who get big results. Their work in 2014 was pivotal in positioning StartupAUS and getting Australia's startup eco-system on the national media and govt agenda."
"I've been in business for a long time, and I've never seen any agency (PR or otherwise) have such an immediate and powerful impact. In just a few months Launch Group helped elevate my public and various brand profiles beyond all expectation. They've also made PR a great investment for me, helping generate more cash than I've spent on paying them."
"Launch provide profile-raising services from media relations through to targeted speaking opportunities. We enjoy working with Launch and see them as an extension of our MCN team"
Here's some of our team...
A founder of both Launch Group and leading ideas festival TEDxSydney, Fleur has spent the past two decades working within and representing some of the world's most innovative media and entertainment brands. Prior to founding Launch Group in 2004, Fleur was head of corporate communications for Channel Seven and Director of Communications, Marketing and Tourism for the City of Sydney in the lead-up to the 2000 Olympic Games. Fleur has worked as a journalist and copywriter and will publish her first business book in 2015.
Ross Howden is Chief Operations Officer of Launch Group and founder and Director of ScreenLaunch, a sales, distribution and marketing company for innovative digital screen content. Ross has worked inhouse for Baz Luhrmann's Bazmark production studios, BBC, Australian Broadcasting Corporation and FOXTEL. He trained as a producer at the Australian Film Television and Radio School and has produced two feature films and numerous short films. Ross also has significant experience in online video, and was a founding player in the video streaming area in Australia.
Sarah is our go-to consumer guru. Hailing from the UK, Sarah brings with her a wealth of international experience gained from the UK and Middle Eastern markets. Sarah’s passion is the strategy behind the campaign, with notable achievements including the UAE launch of Conde Nast Restaurant’s division, along with building the profiles of local and international talent in the region.
With a background in technology and business journalism and consultancy, Matt was previously the editor of IDG Communications publication, ARN, and has also worked for Fintech specialist, FST Media, and contributed to Company Director, Crikey, and other prominent Australian websites. He has also started a popular news and criticism website for Asian art and entertainment, and occasionally finds time to hit the dance floor as a ballroom competitor, teacher and choreographer. Matt is a published author, and specialist in long form writing including technical white papers, analysis, and reports.
Louise works across B2B and B2C briefs and has a keen interest in digital media and new app-based technology and is a passionate health and fitness advocate. Louise founded the social awareness campaign What I Eat in a Week promoting the importance of mindful eating and the benefits of food logging. Louise has a BA in Media from the University of New South Wales.
Christine is a qualified public relations and communications specialist with extensive experience, having worked in-house and at agency level. She has worked across a broad range of clients in the B2B and B2C space. Christine is a strategist with a creative drive and is highly skilled at managing relationships with media and clients. She has been nominated a finalist for Best PR Professional at the IT Journalism Awards and has a Master of Arts in Communication Management from the University of Technology, Sydney. And yes, there is a distant connection with... the Kardashians, the famous Kardashians, the Hollywood Kardashians or Kim and Ko… she is the Aussie Kardashian!
Launch Group was established in Sydney in 2004. Headquartered in Sydney, within the professional section of Fox Studios Australia, Launch Group represent and position clients across Australia, New Zealand, Asia Pacific and the United States. Launch Group have an office in California, United States.
Our current clients include
Our clients are up to big things, here's some recent news...
MEDIA RELEASE Comment from CEO of StartupAUS, Alex McCauley, regarding the Australia 2030: Prosperity through Innovation report from Innovation and Science Australia (ISA) Australia: 30 January 2018: StartupAUS today welcomed Innovation and Science Australia’s 2030 Plan and its strategy for securing talent for high-growth scaling firms. StartupAUS highlighted the importance […]
MEDIA RELEASE Female entrepreneurs to prosper through Acceler8 partnership with myprosperity Leading financial experts unite with a commitment to boost financial literacy for women Australia, 20 November 2017: Australia’s leading cloud-based personal wealth platform, myprosperity has partnered with social enterprise Acceler8 to help female entrepreneurs create a sustainable wealth building program. The […]
MEDIA RELEASE StartupAUS welcomes Michaelia Cash as MInister for Jobs and Innovation, calls for urgent action on key startup policy initiatives Australia, 20 December 2017: StartupAUS today welcomed the appointment of Minister Michaelia Cash as Minister for Jobs and Innovation. StartupAUS CEO Alex McCauley welcomed the renewed focus on innovation […]
MEDIA RELEASE Regus opens business hub at Canberra Airport Regus supports Canberra’s 3.1 million airline passengers with a brand-new airport location Australia, 5 December 2017: Global workplace provider Regus has landed at Canberra Airport, the second Australian airport to benefit from its range of serviced offices following the success of its debut at Sydney International […]
Global Digital Media Expert Nic Jones to Head Pureprofile New CEO Appointment paves way for further revenue growth, product innovation and disruption in the media market Australia, 6 December 2017 – Nic Jones, the current chairman of Advertising Week APAC’s advisory council, has this week joined global media, data and […]
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We’d love to hear about your plans and how we can help. Give us a call, or drop us a line using our contact details below.
The Sydney Office is based out Fox Studios Australia.
The USA Office is based out of California.
