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.@Startupaus CEO @atmccauley presenting #crossroads findings at Make It Happen launch at @IntlTowers 01 2016.@IntlTowers and @Startupaus pulling the crowds for the Make It Happen & #Crossroads launch party 01 2016We need to run - @jamesriley @innovatiionaus reviews the new @startupAUS #Crossroads Report 30 2016RT @Startupaus: #Crossroads has dropped! The action plan to lift sector via @FinancialReview & view in full https:/…November 30 2016RT @fleurbrown: In 2016, the Q isn't 'which path?' but how far, how fast can we travel? @atmccauley @StartupAUS #Cr…November 30 2016RT @RedEye_Apps: Career moves aren't always straight up a ladder! 30 2016"Even a small slice of the action will be significant for tech start-ups" - @atmcauley @startupAUSNovember 30 2016RT @wjgerard: Don’t be misled, start-ups will create the jobs of the future – we need to kill these 3 myths via @an…November 30 2016RT @fleurbrown: Fantastic appointments - @TopazConway @springboardent joins @Startupaus board Teresa Engelhard appointed Chair…November 29 2016RT @fleurbrown: Why the #startup approach to failure needs to infect larger enterprise @peterbradd @BeanstalkAUS 27 2016


We're passionate about achieving your goals

Welcome to Launch Group. We are an award-winning, boutique global PR agency helping innovators, market disruptors and change agents tell their story. Headquartered in Sydney, our clients span Australia, NZ, Asia Pacific, The United States & the Middle East.

Public Relations

Our award-winning approach to publicity will help you achieve targetted, high visibility media outcomes. Working to a strategic plan, our services include campaign creation and management, ongoing retainer based PR work, media management, media coaching and issues management.

Content marketing

The future of communication is all about content creation; whether that be traditional PR content such as media releases and speeches, or digital content for websites, blogs, social networks and other online communication channels, research or marketing communication - we don’t pay lip service to it, we do it!

Social Media

Are you using your social channels to build brand loyalty, drive conversations and build authenticity around your brand? Launch Group can help you develop a social strategy and content plan, establish new social channels and take care of your community management. We can also train and coach your inhouse team.


We design, create and manage events that engage your stakeholders - from launch parties and media events to branded forums or intimate boardroom gatherings.

Personal brand

Need to give your personal profile a boost? We can create a personal brand plan for you which includes a great bio and image library, setting up and helping drive your online channels and a PR plan to help establish or amplify your voice in the media.

Policy & White Papers

We have a deep expertise in government-facing campaigns and policy work as well as strengths in research papers and white papers and other long-form content.



Some of our recent video work

  • Wyatt Roy
  • Regus
  • David Thodey
  • Rebecca Campbell
  • TEDxSydney

Specialist Services

Some of our other custom services ...


All your video production needs- TVC, corporate videos, web campaigns and timelapse.

Digital Strategy

Let us help you design your web presence through responsive websites, social media and digital platforms.

Media Training

We will work with you to develop a media training program for your business.


Efficiently we provide access to the best research data from surveys and other customer analyses.


About Us

Take advantage of our award-winning expertise

PR can be considered a fluffy endeavour.  Launch Group put science and strategy behind our client results – and all our campaigns are measured.  There is a life-cycle to the image-building process, and we help you understand and unlock the key to that process to deliver high impact, long-lasting results.


We believe PR is both an art and a science

Contact us to find out more


Case Studies


We deliver on our promises. Usually, we exceed them.

Take a look at some of our results:


Launch Group co-founded TEDxSydney in 2009 and went on to build the brand as Australia's leading ideas festival.

On the House

Launch Group delivered outstanding results on a low budget for property website with their Million Dollar Row campaign, which was shortlisted at the 2015 Comms Con awards.

Shark Tank's Steve Baxter

Launch Group created a high impact strategy for Australian investor Steve Baxter which led to his role on Channel Ten's Shark Tank and ongoing brand support for Steve and his investees.


From start-up to IPO-ready, Launch Group has produced award-winning results for this emerging business brand.

Multi Channel Network

We have worked with Australia's leading media saleshouse, MCN since 2004, supporting the growth of the company MCN from a $50 million to a $500 million+ operation. A joint venture between Foxtel and FOX SPORTS, MCN is responsible for the advertising interests of 68 subscription television channels brands, 122 websites, 33 m-sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home TV locations and Qantas In-Flight Entertainment. MCN will shortly take on representation of the Ten Network’s television and digital assets.

"The standout difference with Launch Management is their genuine enthusiasm behind the message - this infects the journalists that they talk to and adds enormous value to the client. They are canny readers of the audience, and give insightful advice; the fact that they are also fabulous to work with just makes Launch the team to have on your side."

Philip Argy
Sydney Angels

"I highly recommend the thoughtful creative team at Launch Group. Our needs are sensitive and nuanced and Launch has provided the insightful strategic angles we have needed to build our messaging and brand. "

Cathy Kezelman
Blue Knot Foundation

"Launch Group are a small agency who get big results. Their work in 2014 was pivotal in positioning StartupAUS and getting Australia's startup eco-system on the national media and govt agenda."

Peter Bradd
Beanstalk Factory

"I've been in business for a long time, and I've never seen any agency (PR or otherwise) have such an immediate and powerful impact. In just a few months Launch Group helped elevate my public and various brand profiles beyond all expectation. They've also made PR a great investment for me, helping generate more cash than I've spent on paying them."

Steve Baxter

"Launch provide profile-raising services from media relations through to targeted speaking opportunities. We enjoy working with Launch and see them as an extension of our MCN team"

Anthony Fitzgerald
CEO Multi Channel Network

Our Team

Here's some of our team...

Fleur Brown
Fleur Brown
Founding Director & CEO

A founder of both Launch Group and leading ideas festival TEDxSydney, Fleur has spent the past two decades working within and representing some of the world's most innovative media and entertainment brands. Prior to founding Launch Group in 2004, Fleur was head of corporate communications for Channel Seven and Director of Communications, Marketing and Tourism for the City of Sydney in the lead-up to the 2000 Olympic Games. Fleur has worked as a journalist and copywriter and will publish her first business book in 2015.

Ross Howden
Ross Howden
Chief Operations Officer

Ross Howden is Chief Operations Officer of Launch Group and founder and Director of ScreenLaunch, a sales, distribution and marketing company for innovative digital screen content. Ross has worked inhouse for Baz Luhrmann's Bazmark production studios, BBC, Australian Broadcasting Corporation and FOXTEL. He trained as a producer at the Australian Film Television and Radio School and has produced two feature films and numerous short films. Ross also has significant experience in online video, and was a founding player in the video streaming area in Australia.

Sarah Bond
Sarah Bond
Senior Account Manager

Sarah is our go-to consumer guru. Hailing from the UK, Sarah brings with her a wealth of international experience gained from the UK and Middle Eastern markets. Sarah’s passion is the strategy behind the campaign, with notable achievements including the UAE launch of Conde Nast Restaurant’s division, along with building the profiles of local and international talent in the region.

Matthew Sainsbury
Matthew Sainsbury
Senior Account Manager

With a background in technology and business journalism and consultancy, Matt was previously the editor of IDG Communications publication, ARN, and has also worked for Fintech specialist, FST Media, and contributed to Company Director, Crikey, and other prominent Australian websites. He has also started a popular news and criticism website for Asian art and entertainment, and occasionally finds time to hit the dance floor as a ballroom competitor, teacher and choreographer. Matt is a published author, and specialist in long form writing including technical white papers, analysis, and reports.

Louise Proctor
Louise Proctor
Account Manager

Louise works across B2B and B2C briefs and has a keen interest in digital media and new app-based technology and is a passionate health and fitness advocate. Louise founded the social awareness campaign What I Eat in a Week promoting the importance of mindful eating and the benefits of food logging. Louise has a BA in Media from the University of New South Wales.

Where we work

Launch Group was established in Sydney in 2004. Headquartered in Sydney, within the professional section of Fox Studios Australia, Launch Group  represent and position clients across Australia, New Zealand, Asia Pacific and the United States.  Launch Group have an office in California, United States.

Get in touch!

Brands we work with

Our current clients include

  • Blue_Knot_Foundation
  • PastedGraphic-6
  • PastedGraphic-1
  • PastedGraphic-4
  • PastedGraphic-3
  • logo
  • logo03
  • QUT-Logo-Blue
  • Business Growth
  • ABC
  • startup catalyst
  • TEDx_sydney
  • MCN
  • A97A2A31-12B9-48A4-B361-4AB168036544
  • ingogo
  • StartupAUS
  • ACS
  • Sydney angels


Our clients are up to big things, here's some recent news...

U.S. startup arrives in Queensland to take up Hot DesQ

by launch-admin Jul 20, 2016 0

MEDIA RELEASE  U.S. startup arrives in Queensland to take up Hot DesQ  QUT Creative Enterprise Australia selected by U.S. virtual reality startup, TimeLooper, as debut APAC base Australia, 19 July 2016: The first international startup to benefit from the Queensland Government’s Advance Queensland Hot DesQ initiative has arrived in the state, selecting QUT […]

Academy Award winner to speak at Australia’s largest creative-tech summit

by launch-admin Jul 14, 2016 0

  MEDIA RELEASE Academy Award winner to speak at Australia’s largest creative-tech summit ●      First confirmed speaker line-up announced, including That Startup Show’s Anna Reeves and Stashd co-founder Jessica Wilson ●      Conference committed to boosting Australia’s burgeoning creative-tech ecosystem  Australia, 14 July 2016: Australia’s largest conference for creative entrepreneurs – Creative3 – has today announced its first […]


by launch-admin Jun 21, 2016 0

Monday, 20 June 2016, SYDNEY:  International media executive and entrepreneur, Mark Brandon, will join the Multi Channel Network (MCN) senior management team as Chief Data Officer, reporting to CEO Anthony Fitzgerald, MCN announced today.    Mr Brandon will lead MCN’s Multiview research, Insights & Analytics team, plus drive the company’s […]

StartupAUS supports AVCAL Policy Blueprint

by launch-admin Jun 20, 2016 0

StartupAUS supports AVCAL Policy Blueprint  Australia, 20 June 2016: StartupAUS CEO Alex McCauley today supported the policy blueprint released by the Australian Private Equity & Venture Capital Association Limited (AVCAL) calling it a “sensible, helpful addition to the innovation policy debate.” The AVCAL Policy Blueprint calls for a range of policy reforms to […]

Gone with the meter: ingogo introduces fixed fares and revolutionises taxi booking experience

by launch-admin May 20, 2016 1

Gone with the meter: ingogo introduces fixed fares and revolutionises taxi booking experience   Offering consumers more fairness and certainty when booking a cab… and getting taxi drivers back in the game   Australia, 16 May 2016: Native taxi payments innovator, ingogo, has today announced a bold Australian first: it’s doing away with traditional […]



Get in touch via from here ...

We’d love to hear about your plans and how we can help.  Give us a call, or drop us a line using our contact details below.

Where we live:

The Sydney Office is based out Fox Studios Australia.

Get In Touch:

Company Details:

Suite 508, Building 61, Fox Studios Australia, 38 Driver Avenue, Moore Park, NSW 2021
+61 2 9492 1000

Where we live:

The USA Office is based out of California.

Get In Touch:

Company Details:

101 Cooper Street #268, Santa Cruz, 95060 United States
+1 424 231 4449