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RT @fleurbrown: Is growing your personal brand a 2019 goal? This one-day workshop is for you. You'll leave the room with a 12 month plan +…January 18 2019RT @ClarkStream: Predictions for 2019 - the year cash became truely old fashioned and inconvenient and when security & data control becomes…January 16 2019RT @fleurbrown: Awkward debt collection between friends is a lot easier with this app @BeemApp @ClarkStream #BeemItJanuary 16 2019RT @BIAUS: 7 successful Australian executives share their business predictions for 2019 10 2019Here's to 2019! @SarahMoran @GirlGeekAcademy @beemapp @spriggyofficial @H2coconutwater @OIFVC @techsydneyau… 10 2019RT @OIFVC: Our Innovation Fund partner Laurence Schwartz says Monday,com was his most used app in 2018. What’s yours? ⁦@BIAUS⁩ ⁦@sarahkimmo…December 31 2018RT @SarahMoran: I shared my favourite app of 2018 with @businessinsider @sarahkimmorley - I loved @PaperbarkGame as a celebration of the Au…December 31 2018RT @Innov_Aus: Founder @Launch_Group & @OzEntrepreneurs TV, @fleurbrown's favourite book for 2018 is What to do when it’s your turn (and it…December 23 2018RT @fleurbrown: I just published Are you a closet perfectionist? 23 2018RT @fleurbrown: Stock up - Summer reading: Ultimate Guide from the Aussie innovation community including my top pick Lab Rats by @realdanly…December 20 2018


We're passionate about achieving your goals

Welcome to Launch Group. We are an award-winning, boutique PR content and influencer marketing agency helping innovators and change agents tell their story. Headquartered in Sydney, our clients span Australia, NZ, Asia Pacific, The United States & the Middle East.

Public Relations

Our award-winning approach to publicity will help you achieve targetted, high visibility media outcomes. Working to a strategic plan, our services include campaign creation and management, ongoing retainer based PR work, media management, media coaching and issues management.

Content marketing

The future of communication is all about content creation; whether that be traditional PR content such as media releases and speeches, or digital content for websites, blogs, social networks and other online communication channels, research or marketing communication - we don’t pay lip service to it, we do it!

Social Media

Are you using your social channels to build brand loyalty, drive conversations and build authenticity around your brand? Launch Group can help you develop a social strategy and content plan, establish new social channels and take care of your community management. We can also train and coach your inhouse team.


We design, create and manage events that engage your stakeholders - from launch parties and media events to branded forums or intimate boardroom gatherings.

Personal brand

Need to give your personal profile a boost? We can create a personal brand plan for you which includes a great bio and image library, setting up and helping drive your online channels and a PR plan to help establish or amplify your voice in the media.

Policy & White Papers

We have a deep expertise in government-facing campaigns and policy work as well as strengths in research papers and white papers and other long-form content.



Some of our recent video work

  • Entrepreneurs.
  • Fleur Brown, Launch Group
  • Wyatt Roy
  • Regus
  • David Thodey
  • Rebecca Campbell
  • TEDxSydney

Specialist Services

Some of our other custom services ...


All your video production needs- TVC, corporate videos, web campaigns and timelapse.

Digital Strategy

Let us help you design your web presence through responsive websites, social media and digital platforms.

Media Training

We will work with you to develop a media training program for your business.


Efficiently we provide access to the best research data from surveys and other customer analyses.


About Us

Take advantage of our award-winning expertise

PR can be considered a fluffy endeavour.  Launch Group put science and strategy behind our client results – and all our campaigns are measured.  There is a life-cycle to the image-building process, and we help you understand and unlock the key to that process to deliver high impact, long-lasting results.

We believe PR is both an art and a science

Contact us to find out more


Case Studies


We deliver on our promises. Usually, we exceed them.

Take a look at some of our results:


Launch Group co-founded TEDxSydney in 2009 and went on to build the brand as Australia's leading ideas festival.

On the House

Launch Group delivered outstanding results on a low budget for property website with their Million Dollar Row campaign, which was shortlisted at the 2015 Comms Con awards.

Shark Tank's Steve Baxter

Launch Group created a high impact strategy for Australian investor Steve Baxter which led to his role on Channel Ten's Shark Tank and ongoing brand support for Steve and his investees.


From start-up to IPO-ready, Launch Group has produced award-winning results for this emerging business brand.

Multi Channel Network

We have worked with Australia's leading media saleshouse, MCN since 2004, supporting the growth of the company MCN from a $50 million to a $500 million+ operation. A joint venture between Foxtel and FOX SPORTS, MCN is responsible for the advertising interests of 68 subscription television channels brands, 122 websites, 33 m-sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home TV locations and Qantas In-Flight Entertainment. MCN will shortly take on representation of the Ten Network’s television and digital assets.

"The standout difference with Launch Management is their genuine enthusiasm behind the message - this infects the journalists that they talk to and adds enormous value to the client. They are canny readers of the audience, and give insightful advice; the fact that they are also fabulous to work with just makes Launch the team to have on your side."

Philip Argy
Sydney Angels

"I highly recommend the thoughtful creative team at Launch Group. Our needs are sensitive and nuanced and Launch has provided the insightful strategic angles we have needed to build our messaging and brand. "

Cathy Kezelman
Blue Knot Foundation

"Launch Group are a small agency who get big results. Their work in 2014 was pivotal in positioning StartupAUS and getting Australia's startup eco-system on the national media and govt agenda."

Peter Bradd
Beanstalk Factory

"I've been in business for a long time, and I've never seen any agency (PR or otherwise) have such an immediate and powerful impact. In just a few months Launch Group helped elevate my public and various brand profiles beyond all expectation. They've also made PR a great investment for me, helping generate more cash than I've spent on paying them."

Steve Baxter

"Launch provide profile-raising services from media relations through to targeted speaking opportunities. We enjoy working with Launch and see them as an extension of our MCN team"

Anthony Fitzgerald
CEO Multi Channel Network

Our Team

Here's some of our team...

Fleur Brown
Fleur Brown
Founding Director & CEO

A founder of both Launch Group and leading ideas festival TEDxSydney, Fleur has spent the past two decades working within and representing some of the world's most innovative media and entertainment brands. Prior to founding Launch Group in 2004, Fleur was head of corporate communications for Channel Seven and Director of Communications, Marketing and Tourism for the City of Sydney in the lead-up to the 2000 Olympic Games. Fleur has worked as a journalist and copywriter and will publish her first business book in 2015.

Christine Kardashian
Christine Kardashian
Group Account Director

Christine is a qualified public relations and communications specialist with extensive experience, having worked in-house and at agency level. She has worked across a broad range of clients in the B2B and B2C space. Christine is a strategist with a creative drive and is highly skilled at managing relationships with media and clients. She has been nominated a finalist for Best PR Professional at the IT Journalism Awards and has a Master of Arts in Communication Management from the University of Technology, Sydney. And yes, there is a distant connection with... the Kardashians, the famous Kardashians, the Hollywood Kardashians or Kim and Ko… she is the Aussie Kardashian!

Sophie Hanson
Sophie Hanson
Account Manager

Sophie is a Specialist PR Consultant, with a strong focus on influencer marketing and experiential campaigns. Hailing from the UK Sophie brings with her a wealth of international PR/Digital/Social experience working with some of the world's biggest beauty brands.<br /> Through her work at the Launch Group she has championed the interests of many of Australia’s leading start-ups, high growth technology companies and innovators including: StartupAUS, Nexba Beverages, Girl Geek Academy, Tyro, 20FOUR, Afterpay, MCN and many more. An English girl born and bred, you’ll never catch Sophie without a cuppa in hand!

Celeste Hartley
Celeste Hartley
Account Manager

Celeste is a creative and visual media specialist, working across Launch Group’s social and digital channels. Celeste joined Launch Group from the UK with a creative background in design and digital content creation. Celeste is a gifted photographer and videographer and works to create and manage social and visual content across a broad range of clients in the B2B and B2C space including Tyro, VentureCrowd, TechSydney, Girl Geek Academy, Nexba and many more. Celeste is passionate about visual story telling and helping brands collaborate with creative talent to make a positive impact through the power of social.

Maha Obeid
Maha Obeid

Maha is Launch Group's resident writer working on a range of content and media pieces. She began her career as a cadet journalist on the Herald Sun, Australia’s highest-read weekday paper.</p> <p>Since then, she has worked around the world as a writer and communications consultant. Her</p> <p>marketing expertise includes freelance reports for AdNews and B&T, and presenting a Mumbrella360 masterclass.</p> <p>She has worked as a researcher for films, companies, charities and the media, working across all sectors from business to beauty! She was MediaConnect Australia’s research manager from 2011 to 2014.</p> <p>While working for The Portsmouth Group in Dubai and Doha, she was the (English) account manager for the inaugural Doha Tribeca Film Festival in 2009 and even walked Ben Kingsley and his wife Daniela Lavendar down the red carpet.

Georgina Brown
Georgina Brown
Operations Manager

Georgina is LaunchGroup’s Operations Manager and financial controller. Georgina is a qualified lawyer with more than a decade’s experience in company set-up and business operations.

Where we work

Launch Group was established in Sydney in 2004. Headquartered in Sydney, within the professional section of Fox Studios Australia, Launch Group  represent and position clients across Australia, New Zealand, Asia Pacific and the United States.  Launch Group have an office in California, United States.

Get in touch!

Brands we have worked with recently

Our current clients include

  • Afterpay
  • Girl Geek Academy
  • International Towers
  • Blue_Knot_Foundation
  • PastedGraphic-6
  • PastedGraphic-1
  • Fusion labs
  • PastedGraphic-3
  • logo
  • Startup Victoria
  • QUT-Logo-Blue
  • Business Growth
  • ABC
  • startup catalyst
  • TEDx_sydney
  • MCN
  • Regus
  • ingogo
  • StartupAUS
  • ACS
  • Sydney angels


Our clients are up to big things, here's some recent news...

Tech sector in shock at AA Bill: StartupAUS deeply concerned about big step backwards for Australian technology

by launch-admin Dec 9, 2018 0

Tech sector in shock at AA Bill: StartupAUS deeply concerned about big step backwards for Australian technology Australian startups left reeling from the rushed legislation passed late yesterday evening in what amounts to an own goal by the Australian government Australia, 7 December: StartupAUS today expressed its disappointment to see […]

StartupAUS’ Fifth Crossroads Report: Australia’s next generation of growth companies flourish amidst record capital – despite tech-phobic climate, talent shortages

by launch-admin Dec 9, 2018 0

StartupAUS’ Fifth Crossroads Report: Australia’s next generation of growth companies flourish amidst record capital – despite tech-phobic climate, talent shortages South Australia emerging as a global hot spot for space and defence Five years after the formation of StartupAUS in 2013, Australia has the fundamentals in place to support a […]

Tyro to develop one-stop POS and app integration for SMEs

by launch-admin Oct 30, 2018 0

Tyro to develop one-stop POS and app integration for SMEs Tyro platform to connect customer apps with POS systems and merchants to reduce admin for all   Sydney, Australia, 14 May 2018 – Tyro, Australia’s business-only bank, today announced a deal that will see it deliver an API platform designed […]

David Thodey AO to join the Tyro Payments Board

by launch-admin Oct 30, 2018 0

David Thodey AO to join the Tyro Payments Board   Sydney, Australia, 25 October 2018 – Tyro, Australia’s fast-growing business bank, today announced that David Thodey AO has accepted an invitation to join its Board as a non-executive director with the appointment to take effect in November 2018. In announcing […]

New market-leading features from Tyro supporting SMEs

by launch-admin Oct 30, 2018 0

New market-leading features from Tyro supporting SMEs Flexible Same-Day Settlement allows faster access to funds and Xero payroll integration offers time-saving benefits   Sydney, Australia, 3 September 2018 – Tyro, Australia’s business-only bank, announced two major advancements to its EFTPOS and Bank Account offerings – Flexible Same-Day Settlement and payroll […]



Get in touch via from here ...

We’d love to hear about your plans and how we can help.  Give us a call, or drop us a line using our contact details below.

Where we live:

The Sydney Office is based out Fox Studios Australia.

Get In Touch:

Company Details:

Suite 508, Building 61, Fox Studios Australia, 38 Driver Avenue, Moore Park, NSW 2021
+61 2 9492 1000

Where we live:

The USA Office is based out of California.

Get In Touch:

Company Details:

101 Cooper Street #268, Santa Cruz, 95060 United States
+1 424 231 4449