Follow @launch_group on Twitter

RT @fleurbrown: Former @Xero MD @Chris_Ridd & award winning entrepreneur @ttitman team up to improve financial prospects for women @myprosp…November 22 2017RT @BIAUS: Two Australian industry leaders have joined forces to help female entrepreneurs create a better wealth plan…November 21 2017.@ttitman's Acceler8 has partnered with leading #financial management platform @myprosperity to help women build a… 21 2017RT @ttitman: In the 3rd instalment of my #SME growth series I outline the 10 things you need to know about your first year in #business htt…November 21 2017RT @Launch_Group: Game On for women in the #gamedev industry! @GirlGeekAcademy's @lisyk on the importance of gender parity when women make…November 21 2017Game On for women in the #gamedev industry! @GirlGeekAcademy's @lisyk on the importance of gender parity when women… 21 2017RT @fleurbrown: Should I work from home? What should I call my business? What legal structure should I use? 10 things you need to know abou…November 21 2017RT @Launch_Group: So, you’ve left your job to start a business... now what? @ttitman on what to know about the first year…November 18 2017RT @TyroFinTechHub: After 2 years, we're immensely proud that @TyroFinTechHub foundational startup @SpaceshipAU is graduating. Saw 3 founde…November 17 2017RT @Tyro: After 2 years, we’re excited to share that one of our foundation #startups, @SpaceshipAU, has outgrown our #Fintech Hub. We’ve lo…November 17 2017


We're passionate about achieving your goals

Welcome to Launch Group. We are an award-winning, boutique global PR agency helping innovators, market disruptors and change agents tell their story. Headquartered in Sydney, our clients span Australia, NZ, Asia Pacific, The United States & the Middle East.

Public Relations

Our award-winning approach to publicity will help you achieve targetted, high visibility media outcomes. Working to a strategic plan, our services include campaign creation and management, ongoing retainer based PR work, media management, media coaching and issues management.

Content marketing

The future of communication is all about content creation; whether that be traditional PR content such as media releases and speeches, or digital content for websites, blogs, social networks and other online communication channels, research or marketing communication - we don’t pay lip service to it, we do it!

Social Media

Are you using your social channels to build brand loyalty, drive conversations and build authenticity around your brand? Launch Group can help you develop a social strategy and content plan, establish new social channels and take care of your community management. We can also train and coach your inhouse team.


We design, create and manage events that engage your stakeholders - from launch parties and media events to branded forums or intimate boardroom gatherings.

Personal brand

Need to give your personal profile a boost? We can create a personal brand plan for you which includes a great bio and image library, setting up and helping drive your online channels and a PR plan to help establish or amplify your voice in the media.

Policy & White Papers

We have a deep expertise in government-facing campaigns and policy work as well as strengths in research papers and white papers and other long-form content.



Some of our recent video work

  • Fleur Brown, Launch Group
  • Wyatt Roy
  • Regus
  • David Thodey
  • Rebecca Campbell
  • TEDxSydney

Specialist Services

Some of our other custom services ...


All your video production needs- TVC, corporate videos, web campaigns and timelapse.

Digital Strategy

Let us help you design your web presence through responsive websites, social media and digital platforms.

Media Training

We will work with you to develop a media training program for your business.


Efficiently we provide access to the best research data from surveys and other customer analyses.


About Us

Take advantage of our award-winning expertise

PR can be considered a fluffy endeavour.  Launch Group put science and strategy behind our client results – and all our campaigns are measured.  There is a life-cycle to the image-building process, and we help you understand and unlock the key to that process to deliver high impact, long-lasting results.

We believe PR is both an art and a science

Contact us to find out more


Case Studies


We deliver on our promises. Usually, we exceed them.

Take a look at some of our results:


Launch Group co-founded TEDxSydney in 2009 and went on to build the brand as Australia's leading ideas festival.

On the House

Launch Group delivered outstanding results on a low budget for property website with their Million Dollar Row campaign, which was shortlisted at the 2015 Comms Con awards.

Shark Tank's Steve Baxter

Launch Group created a high impact strategy for Australian investor Steve Baxter which led to his role on Channel Ten's Shark Tank and ongoing brand support for Steve and his investees.


From start-up to IPO-ready, Launch Group has produced award-winning results for this emerging business brand.

Multi Channel Network

We have worked with Australia's leading media saleshouse, MCN since 2004, supporting the growth of the company MCN from a $50 million to a $500 million+ operation. A joint venture between Foxtel and FOX SPORTS, MCN is responsible for the advertising interests of 68 subscription television channels brands, 122 websites, 33 m-sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home TV locations and Qantas In-Flight Entertainment. MCN will shortly take on representation of the Ten Network’s television and digital assets.

"The standout difference with Launch Management is their genuine enthusiasm behind the message - this infects the journalists that they talk to and adds enormous value to the client. They are canny readers of the audience, and give insightful advice; the fact that they are also fabulous to work with just makes Launch the team to have on your side."

Philip Argy
Sydney Angels

"I highly recommend the thoughtful creative team at Launch Group. Our needs are sensitive and nuanced and Launch has provided the insightful strategic angles we have needed to build our messaging and brand. "

Cathy Kezelman
Blue Knot Foundation

"Launch Group are a small agency who get big results. Their work in 2014 was pivotal in positioning StartupAUS and getting Australia's startup eco-system on the national media and govt agenda."

Peter Bradd
Beanstalk Factory

"I've been in business for a long time, and I've never seen any agency (PR or otherwise) have such an immediate and powerful impact. In just a few months Launch Group helped elevate my public and various brand profiles beyond all expectation. They've also made PR a great investment for me, helping generate more cash than I've spent on paying them."

Steve Baxter

"Launch provide profile-raising services from media relations through to targeted speaking opportunities. We enjoy working with Launch and see them as an extension of our MCN team"

Anthony Fitzgerald
CEO Multi Channel Network

Our Team

Here's some of our team...

Fleur Brown
Fleur Brown
Founding Director & CEO

A founder of both Launch Group and leading ideas festival TEDxSydney, Fleur has spent the past two decades working within and representing some of the world's most innovative media and entertainment brands. Prior to founding Launch Group in 2004, Fleur was head of corporate communications for Channel Seven and Director of Communications, Marketing and Tourism for the City of Sydney in the lead-up to the 2000 Olympic Games. Fleur has worked as a journalist and copywriter and will publish her first business book in 2015.

Ross Howden
Ross Howden
Chief Operations Officer

Ross Howden is Chief Operations Officer of Launch Group and founder and Director of ScreenLaunch, a sales, distribution and marketing company for innovative digital screen content. Ross has worked inhouse for Baz Luhrmann's Bazmark production studios, BBC, Australian Broadcasting Corporation and FOXTEL. He trained as a producer at the Australian Film Television and Radio School and has produced two feature films and numerous short films. Ross also has significant experience in online video, and was a founding player in the video streaming area in Australia.

Sarah Bond
Sarah Bond
Senior Account Manager

Sarah is our go-to consumer guru. Hailing from the UK, Sarah brings with her a wealth of international experience gained from the UK and Middle Eastern markets. Sarah’s passion is the strategy behind the campaign, with notable achievements including the UAE launch of Conde Nast Restaurant’s division, along with building the profiles of local and international talent in the region.

Matthew Sainsbury
Matthew Sainsbury
Senior Account Manager

With a background in technology and business journalism and consultancy, Matt was previously the editor of IDG Communications publication, ARN, and has also worked for Fintech specialist, FST Media, and contributed to Company Director, Crikey, and other prominent Australian websites. He has also started a popular news and criticism website for Asian art and entertainment, and occasionally finds time to hit the dance floor as a ballroom competitor, teacher and choreographer. Matt is a published author, and specialist in long form writing including technical white papers, analysis, and reports.

Louise Proctor
Louise Proctor
Senior Account Manager

Louise works across B2B and B2C briefs and has a keen interest in digital media and new app-based technology and is a passionate health and fitness advocate. Louise founded the social awareness campaign What I Eat in a Week promoting the importance of mindful eating and the benefits of food logging. Louise has a BA in Media from the University of New South Wales.

Christine Kardashian
Christine Kardashian
Group Account Director

Christine is a qualified public relations and communications specialist with extensive experience, having worked in-house and at agency level. She has worked across a broad range of clients in the B2B and B2C space. Christine is a strategist with a creative drive and is highly skilled at managing relationships with media and clients. She has been nominated a finalist for Best PR Professional at the IT Journalism Awards and has a Master of Arts in Communication Management from the University of Technology, Sydney. And yes, there is a distant connection with... the Kardashians, the famous Kardashians, the Hollywood Kardashians or Kim and Ko… she is the Aussie Kardashian!

Sarah Jane Williams
Sarah Jane Williams
Senior Account Manager

Where we work

Launch Group was established in Sydney in 2004. Headquartered in Sydney, within the professional section of Fox Studios Australia, Launch Group  represent and position clients across Australia, New Zealand, Asia Pacific and the United States.  Launch Group have an office in California, United States.

Get in touch!

Brands we have worked with recently

Our current clients include

  • Afterpay
  • Girl Geek Academy
  • International Towers
  • Blue_Knot_Foundation
  • PastedGraphic-6
  • PastedGraphic-1
  • Fusion labs
  • PastedGraphic-3
  • logo
  • Startup Victoria
  • QUT-Logo-Blue
  • Business Growth
  • ABC
  • startup catalyst
  • TEDx_sydney
  • MCN
  • Regus
  • ingogo
  • StartupAUS
  • ACS
  • Sydney angels


Our clients are up to big things, here's some recent news...

High Stakes for Implementation of ConstructionTech in Australia

by launch-admin Oct 24, 2017 0

MEDIA RELEASE  High Stakes for Implementation of ConstructionTech in Australia StartupAUS report reveals huge market opportunity for construction organisations to become more innovation active Australia, 24 October 2017: ConstructionTech startups will be a key driver for change in Australia’s $134 billion construction industry according to Digital Foundations: How Technology is Transforming Australia’s Construction sector, released […]

Girl Geek Academy partners with General Assembly to boost women developer talent pool

by launch-admin Oct 12, 2017 0

MEDIA RELEASE  Girl Geek Academy partners with General Assembly to boost women developer talent pool  100 women unite: #SheHacks Showcase provides platform for launch of second scholarship initiative Australia, 11 October 2017: Australia’s Girl Geek Academy has partnered with education and career transition pioneer, General Assembly, to launch their second Web […]

What Dads Want: Father’s Day brunch, but no toiletries please

by launch-admin Sep 4, 2017 0

Media Release What Dads Want: Father’s Day brunch, but no toiletries please  As Father’s Day approaches, new research reveals dads prefer personal acknowledgements to toiletries, socks & jocks Australia, 1 September 2017 – This Father’s Day, dads can expect a gift voucher from their daughters … and a hug from their sons, according […]

StartupAUS says Federal Government Response to IP Review is only the beginning

by launch-admin Aug 31, 2017 0

MEDIA RELEASE  StartupAUS says Federal Government Response to IP Review is only the beginning   Copyright safe harbour high on the agenda  Australia, 31 August 2017: Australia’s peak advocacy group for startups, StartupAUS, has called for Productivity Commission recommendations on intellectual property systems to be fast-tracked.  The Federal Government asked […]

Afterpay celebrates one million customers with Afterpay Day – a 24-hour online shopping spree

by launch-admin Aug 30, 2017 0

Select retail partners to offer discounts up to 40% off 30-31 AugustSydney, Australia, 28 August 2017 – Leading retail payments innovator Afterpay (ASX: APT), will give retailers and customers the chance to shake off the winter blues with a new, 24-hour discount shopping initiative.Afterpay, which this week announced it hit the one million-customer mark in Australia, has teamed up with over […]



Get in touch via from here ...

We’d love to hear about your plans and how we can help.  Give us a call, or drop us a line using our contact details below.

Where we live:

The Sydney Office is based out Fox Studios Australia.

Get In Touch:

Company Details:

Suite 508, Building 61, Fox Studios Australia, 38 Driver Avenue, Moore Park, NSW 2021
+61 2 9492 1000

Where we live:

The USA Office is based out of California.

Get In Touch:

Company Details:

101 Cooper Street #268, Santa Cruz, 95060 United States
+1 424 231 4449