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The revolution continues says PricewaterhouseCoopers – 31 July 2007

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The revolution continues says PricewaterhouseCoopers – 31 July 2007

launch-admin Jul 31, 2007 0 476

A revolution is under way in Australia’s entertainment and media sectors, which are set to be worth a staggering $28.7 billion by 2011, according to a new report. The PricewaterhouseCoopers (PwC) Australian Entertainment & Media Outlook: 2007-2011 report has found that a number of sectors, including out-of-home and print media, have developed more robust and timely audience measurement processes that will demonstrate insights into consumer behaviour to advertisers. Read the full press release from Pricewaterhouse Coopers here.

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