Agencies Will have to Steer Marketers Towards the Big Ideal In This Marketplace, the Four P’s Are No Longer Enough
Agencies Will have to Steer Marketers Towards the Big Ideal In This Marketplace, the Four P’s Are No Longer Enough launch-admin Oct 10, 2007 0 761
By Jonah Bloom
For years now, corporate-communications experts have been telling anyone who will listen that a company’s financial performance is tied to what the company stands for beyond the balance sheet. But their theories have fallen on deaf ears, with colleagues in the marketing department preferring a brand-centric focus on price, promotion and product benefits to the business of dealing with awkward issues and their company’s place in the world.
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