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Online is anyone’s domain

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Online is anyone’s domain

launch-admin Oct 12, 2007 0 487

By Fleur Brown

From Marketing Magazine Digital Survival Guide – September 2007

The digital revolution has given the Public Relations industry its first real opportunity in decades to re-invent itself – if it moves swiftly – and to shift from content brokers to content creators writes Fleur Brown.

We’re a cheerful bunch in the Public Relations industry; yet it’s not easy to remain poised and persuasive whilst enduring years of mindless prattle about your profession.
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