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April 07 AER/ Fresh Party ‘Social experiment keeps crowd high and dry’

launchgroup.com.au > Blog > Uncategorized > April 07 AER/ Fresh Party ‘Social experiment keeps crowd high and dry’

April 07 AER/ Fresh Party ‘Social experiment keeps crowd high and dry’

launch-admin Nov 9, 2007 0 493

In a world-first, the AER Foundation launched its FRESH Party concept at the Hordern Pavilion on April 14 to a throng of 3000+ 18-30 year-old partygoers. FRESH Party is a social experiment that was conceived to combat the growing problem of binge drinking amongst Gen Y.  Arriving at the end of the drug and alcohol-fraught outdoor festival season, FRESH Party presents a healthy alternative to the standard day party shenanigans. Offering a star-studded line-up of musical performances, celebrities guests, a world-class fashion show and a range of interactive multimedia elements such a Mambo’s Make Your Own T-Shirt booth and destra Media’s NICE SHORTS film screening, FRESH Party guests were treated to four hours of non-stop action on the stage and throughout the venue.  The message on the day is not to become a teetotaller; it is simply that binge drinking is ugly, harmful and completely unnecessary for a good time.

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