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December 2007

launchgroup.com.au > Blog > 2007 > December
20 Dec

Social Media Future Bright, Challenging

by launch-admin Dec 20, 2007 0 Uncategorized

What’s the best way to market to a billion users?

Social media applications will attract over one billion broadband users within five years, according to Strategy Analytics‘ “The People’s Revolution: Implications of Web 2.0 and Social Media Applications” report.

It is usually a great thing to be able to use the word “billion” in a forecast. Yet Strategy Analytics said that real pitfalls could ruin business prospects for some social networks. “The long term financial viability of even the largest social media sites depends heavily on the ability to develop targeted advertising techniques that are as yet largely unproven, or may ultimately be thwarted by privacy regulations,” said David Mercer, principal analyst at Strategy Analytics. Read the full article from e-Marketer Daily here.