Research firm Millward Brown recently took its annual look at which “brand” — that is, the stuff of a product or service’s intangible relationship with consumers — contributes the most to its overall value. As you’d expect, luxe marketing creations such as Louis Vuitton, Porsche, Hermès, Gucci and Cartier, affordable to so few, top the list. But No. 6 comes as a surprise. The opposite of luxe, this one is found in more than 40 varieties, is used by million upon millions and retails for just a few bucks in most grocery stores. Find the full article at NEW YORK (AdAge.com)
Top 10 value in North America
* Bank of America
Global digital information amounted to 281 billion gigabytes in 2007 and growing
Global digital information (the digital universe) amounted to 281 billion gigabytes (GB) (281 exabytes) in 2007, or almost 45 GB of digital information for every person on earth, according to EMC-sponsored research by IDC. The figure is 10 percent more than the previous estimate, and is expected to hit 1.8 zettabytes (1,800 exabytes) in 2011.
In graphical terms, IDC describes the digital universe to be the equivalent of over 17 billion eight GB iPhones. IDC notes that the digital universe has a compound annual growth rate of about 60 percent, thanks to a jump in worldwide shipments of digital cameras and televisions, as well as better understanding of information replication trends.
Increasing internet access in developing nations, sensor-based applications and extensive online social networks have also contributed to the growth of digital information worldwide. Read the full article from Computerworld here.
Speakers Warn IAA World Congress Not to Antagonize Cynical Consumers
WASHINGTON — Consumers are increasingly interested in green marketing initiatives, but they are also quite cynical, the International Advertising Association’s World Congress was told yesterday. That provides new opportunities for improving brand equity and engaging consumers — but also lots of risk in getting it wrong.
See the full article from ad age here.
Privacy, safety, plus ads and restrictions: it’s Web 3.0, Annalee Newitz reports.
WEB 2.0 is well established, and sites such as YouTube, Flickr, Facebook and Digg have turned the internet from a static source of information into a huge, interactive digital playground. But where to next? What will the next stage of web culture – which some people call Web 3.0 – be like?
The expectation seems to be that profound changes are on the way. If Web 2.0 is about generating and sharing your own content, Web 3.0 will make information less free.
JASON Niebling wants to be a “human advertising billboard” and work for whichever company is permanently tattooed on his head. And the 37-year-old from Ipswich, west of Brisbane, doesn’t care if people think he’s an idiot – just as long as the crazy scheme pays off and he can better provide for his wife Amy and children Tre, Tanika, Candis and Finette.
Mr Niebling already has the left side of his face and his bald head covered in non-advertising tattoos, but the right half is up for sale to the highest bidder.
THE first $100 million of Labor’s $1 billion school computer election promise is on track to be handed out by June 30. The Federal Government is talking to states and territories about meeting extra costs. Australian Deputy Prime Minister Julia Gillard today insisted the plan, announced at Labor’s campaign launch and the centrepiece of its education revolution, remains on track. Ms Gillard said Labor had always said it would be a partnership between the commonwealth and state and territory governments. Read the full article here.
On the internet today, asking for feedback is in.
The media already are onboard. Virtually all journalists solicit feedback by listing their e-mail addresses next to their bylines. Some go even further by overtly asking for help with their stories.
Companies, too, are slowly transitioning their communication strategies toward more open, collaborative programs. They are actively trolling social networks and forums in search of insights. Some, but not yet many, are engaging stakeholders directly through venues such as blogs.
Read the full article by Steve Rubel here.