Yes, Companies Are Responsible for Charity
Yes, Companies Are Responsible for Charity launch-admin Aug 15, 2008 0 1432
It’s Wrongheaded to Think Businesses’ Social Awareness Doesn’t Matter to Employees, Consumers, Investors
Writer Jonathan Salem Baskin appeared to channel economist Milton Friedman in his July 21 Ad Age column (“Transparency, Not Charity, Is Corporation’s Responsibility”) when he asked, “So where in the game rules does it say that companies have to be ‘responsible’ for anything other than profits?” Let’s check the rule book for a few key constituencies whose increasing expectations, strong voices and behavior are changing the game. Read the full story by Mike Lawrence from Ad Age now.
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