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2010

launchgroup.com.au > Blog > 2010
6 Sep

Support White Balloon Day – Tuesday 7th September

by launch-admin Sep 6, 2010 0 Uncategorized


Support White Balloon Day – Tuesday 7th September

With over 1,000 children sexually assaulted in Australia every week, leading child protection advocacy group Bravehearts is calling on Australians to wear white and donate on September 7, White Balloon Day to help protect children and break the silence surrounding child sexual harm.



This year’s event marks the 14th annual national awareness and fundraising campaign, for ‘White Balloon Day.’ Staged during Child Protection Week (Sep 5th – 11th), the humble white balloon has become synonymous with child protection and this special day has evolved into Braveheart’s signature national event.



Queensland Police called White Balloon Day a ‘phenomenon’ after they recorded a staggering 514% increase in disclosures about child sexual assault during the White Balloon Day campaign period in 1999 – not long after the initiative was established. This significant increase demonstrates that awareness and support are fundamental to help ‘break the silence’ about child sexual assault and to help prevent other cases from occurring.



Bravehearts Founder and Executive Director, Mrs Hetty Johnston is encouraging Australians to rally behind the cause to help more Australian children and their carers get the support they need.



“Show Australia’s kids that you care; help us teach children that child sexual assault is never their fault, that it’s all right to say no and we will believe and support them. By supporting White Balloon Day you are demonstrating that our nation has zero tolerance toward those who would harm our children,” said Mrs Johntson.



White Balloon Day is a day of recognition, awareness and support for the victims of child sexual assault and the principle fundraising initiative which enables Bravehearts to educate, empower and protect all Aussie kids.



White Balloon Day is supported by the ‘Celebrities that Say No’ campaign. Bravehearts celebrity ambassadors include Anthony Mundine, Angry Anderson, Phil Gould, Craig Lowndes, Mick Doohan, Rachael Birmingham, Laura Vesquez (Home & Away), Rebekah Elmaloglou (Home & Away), Shane Webcke (former Brisbane Bronco) and Carla Bonner (Neighbours) – all of whom who have come together to show support for the need to protect all Australian children.



“You don’t need to be wealthy to be a part of this historic movement in child protection,” says Mrs Johnston. “Support the children you know and love. No matter how big or small; every contribution counts. From simply showing your support by wearing white on Sept 7th, or getting your school or workplace involved and making donations; we can all do our bit to make Australia the safest place in the world to raise a child.”



“We all have a choice. We can do something or we can do nothing. Australia’s children are relying on us to do something,” she said.


How Australians can participate in White Balloon Day

It’s simple: Wear white, Buy a balloon, Donate

Other fun ways people can take part in White Balloon Day include:

PURCHASE WHITE BALLOON DAY PRODUCTS through any MYER or Salvos store. Bravehearts encourages all Australians to purchase an official white balloon from any MYER or SALVO’s store around the country and to wear white to show support for victims, to help shift attitudes around an historically taboo subject, and to break down the stigma and silence associated with child sexual assault.

FLY A WHITE BALLOON on 7th September from your home, letterbox, business or community organization.

ORGANISE AN EVENT such as a morning/afternoon tea at your home, school or workplace.

GET YOUR SCHOOL INVOLVED by entering the ‘White Gate’ schools competition and go in the draw to win $2500 cash for your school. Visit whiteballoonday.com.au <http://www.whiteballoonday.com.au/> for entry details.

CREATE YOUR OWN FUNDRAISING PAGE by visiting www.everydayhero.com.au/event/WhiteBalloonDay2010 <http://www.everydayhero.com.au/event/WhiteBalloonDay2010>

VOLUNTEER by emailing whiteballoonday@bravehearts.org.au to indicate your interest.

MAKE A DONATION online by phoning 1800 BRAVE1, or via the Bravehearts website

$10.00 donation <http://www.bravehearts.org.au/Donations.ews> = preventative education for 1 child in a school or day care centre

$25.00 donation <http://www.bravehearts.org.au/Donations.ews> = a crisis telephone call with a qualified Bravehearts counsellor

$50.00 donation <http://www.bravehearts.org.au/Donations.ews> = a one-on-one Bravehearts counselling session for a child in crisis.

GET OTHERS INVOLVED by encouraging your schools, community groups, workplace or church to hold a ‘Wear White day’ for a gold coin donation, symbolising the innocence and purity of a child. Let your imagination run wild to think of fun ways to help us educate, empower and protect our children. Remember to email Bravehearts your photos from White Balloon Day so that they can be included on the Bravehearts website.



For more information and details on where to purchase official white balloons:

White Balloon Day http://www.whiteballoonday.com.au

Bravehearts http://www.bravehearts.org.au

Bravehearts You Tube Channel http://www.youtube.com/bravehearts

23 Jun

Environment Key Election Issue for Next Generation of Voters

by launch-admin Jun 23, 2010 0 Uncategorized


Media Release

Environment Key Election Issue for Next Generation of Voters
• Little gap between preferences for next PM – Rudd (28%), Gillard (23%) & Abbott (20%)
• The environment most important national issue for teens

22nd June 2010 – New research released today by teen social media outlet Habbo Hotel, www.habbo.com.au, reveals Australian teens believe the environment is the most important issue for our country. Although most Australian teens would vote for the Labor party and Kevin Rudd in the next federal election, there is divided opinion as to who would make the next best Prime Minister.

The nationally representative online study of more than 2200 teenagers, aged between 12 and 18 years, was conducted by Habbo Hotel in May 2010. A quarter of the survey respondents are eligible to vote within the next 12 months.

Key findings of the Federal Election Survey include:

Next Prime Minister
• More than a quarter (28%) of respondents chose Kevin Rudd as the best next Prime Minister, followed by Julia Gillard (23%) and Tony Abbott (20%). Teens in the ACT chose Tony Abbott, in NSW, QLD, WA, NT & TAS teens chose Kevin Rudd and in SA and VIC, Julia Gillard, was the preferred next Prime Minister.

National issues
• When asked what the most important issues for Australia are, 29% of respondents chose the environment and climate change issues. This was followed by the economic recovery (20%), health (19%), education (13%), defence (4%), national broadband network (4%) and transport (4%).

Next federal election winner
• 36% of teens believe the Labor Party will win the next federal election, followed by the Liberal Party (26%), the Greens (8%) and the National Party (5%).

• 28% of respondents would vote for the Labor Party at the next election, followed by the Liberal Party (20%), the Greens (15%), the National Party (5%) and an independent (5%).
Political conversations
• 51% of Australian teens talk about politics, the election and national issues with their friends.

• Over two thirds (67%) of respondents said that their parents do talk to them about politics, the election and national issues.

Jeff Brookes, Regional Director Asia Pacific, Habbo’s parent company Sulake, said, “It’s interesting to see the voting preferences and predictions of teens in particular states. The research indicates that in a two party preferred vote the majority of teens in Victoria, South Australia, Tasmania & Queensland would vote for the Labor Party and that the majority of teens in ACT, New South Wales, Western Australian and the Northern Territory would vote for the Liberal Party.

“What these results reveal is that Generation Z are deeply concerned about the environment. If the political parties want to speak to the next generation of voters, they must do so about environmental and climate change issues. Australian teens are in touch with what’s on the national agenda, talking to their friends and parents about what issues matter to them. Previous research Habbo has conducted with Australian teens has indicated that the Next Generation are not back seat drivers – they want to be involved in helping to maintain the environment.

“We have been conducting research on Generation Z for two years and have observed that the next generation of voters are conscious of the global financial situation and its impact on their families, interested in social issues affecting Australians as well as the world globally, have a strong spirit of humanitarianism and they care about equality”, said Brookes.
-ends-

To see the full media release, complete with poll charts, visit:http://launchgroup.posterous.com/

Media Information: Emily Venardos +612 9492 1033 or mobile: 0413 743 737.

About Habbo: Habbo Hotel is the world’s largest virtual community for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore wide variety of spaces and millions of rooms created by other users in the virtual community, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on six continents. To date, over 168 million characters have been created and over 16.5 million unique users worldwide visit Habbo Hotel each month. Habbo Hotel is run by social entertainment company Sulake. www.habbo.com.au
www.sulake.com

1 Apr

GREATER SYDNEY PARTNERSHIP LTD APPOINTS PETER HOLMES A COURT FOUNDING CHAIRMAN

by launch-admin Apr 1, 2010 0 Uncategorized

The Directors of the Greater Sydney Partnership Limited announced today the appointment of Peter Holmes a Court as Founding Chairman.

The Greater Sydney Partnership is an independent, not-for-profit, limited company, with seed funding from the NSW State Government and other public and private sector stakeholders. The three founding partners are the Committee for Sydney, the Sydney Business Chamber and the Tourism & Transport Forum.

Greater Sydney Partnership Director Christopher Brown said the Partnership has grown out of eighteen months work researching the views, interests and ideas of stakeholders within Australia and around the world.

“Peter Holmes `a Court was a natural choice for the role of Chairman. Peter is both a passionate ambassador for Sydney, and a wonderful representation of our next generation of Australian leaders. He has a breadth of experience here and overseas as a business leader, an entrepreneur, an advisor to government and a community advocate,” Brown said.

“The new independent structure will ensure the significant work completed to-date will be allowed to flourish in an apolitical environment, exclusively focused around the interests of greater Sydney.”

The launch of the Greater Sydney Partnership will take place on 30th April at Carriageworks, Sydney.

28 Jan

Welcome to Future Forum

by launch-admin Jan 28, 2010 0 Uncategorized

“The Future of Television”
  • How we are likely to consume television in future years?
  • What will drive this change?
  • How quickly can we begin to enjoy the furit of technological developments within Australia and overseas?
Join our free live interactive webcast featuring:

  • Mark Scott – Managing Director ABC
  • James Scott – Managing Director, Media and Entertainment Industry APAC, Accenture
  • Mikael Borglund – CEO, Beyond
  • Rob Leach – Head of MCN Connect, MCN
  • Chris Albrecht – Editor, NewTeeVee.com
  • Moderated by Bridie Barry – Sky News Business Channel & Media week co-host

Friday 29 January 2010 at noon – Register here –>http://www.viocorp.com/future_forum

Register to tune into Viocorp’s free online broadcast, for a lively debate on the future of Television.

7 Jan

FAREWELL NOUGHTY, MAKE WAY FOR THE “TEENIES” – Community-minded Gen Z will stamp its identity on the next decade

by launch-admin Jan 7, 2010 0 Uncategorized

Media Release

FAREWELL NOUGHTY, MAKE WAY FOR THE “TEENIES”

Community-minded Gen Z will stamp its identity on the next decade

5 January 2010: It’s no surprise Australia’s next generation of teenagers have given their imprimatur to names like “the Teenies” or the “Teenties” for the decade ahead. With Generation Z poised to vote,enter the workforce, and become the focus of consumer targeting, this will be their decade.

Other names for the new decade, suggested in a recent survey of more than 2,000 Australian teenagers aged between 12 and 18 years, included: “the uncertainties” and the “tormenting teens.” The online research was conducted last week by the world’s largest virtual world for teens, Habbo Hotel. A combination of virtual world, game and social media site, Habbo Hotel has more than 4.4 million registered characters in Australia and more than 155 million worldwide.

Indepth research by Habbo Hotel into the attitudes and behavior of Generation Z suggests a more cautious, conservative and community-minded group of young adults is emerging, in contrast to the fame and fortune seeking Generation Y.[1]

“Generation Z is certainly emerging as more of a ‘we’ generation than the ‘me’ generation,, said Jeff Brookes Regional Director Asia Pacific, Sulake (Sulake owns Habbo Hotel). “On the whole, they have a strong sense of community and social justice values, and they tend to see through the superficial fairly quickly. For example, they are more likely to see their parents as role models, rather than celebrities or sporting stars. They also regard fairness and the absence of discrimination in the workplace as more important than money or status.

“Despite a high level of concern around issues such as the sustainability of the environment, they are showing up as cautiously optimistic overall,” he said.


Key research findings around Generation Z:

  • Generation Z’s most popular goal for 2010 is “just being happy.” Also on the New Year’s list were resolutions around friendships, fitness and school performance. The classic New Year’s resolutions around: weight, romance and money were much lower down the list.
  • Most teens summed up 2009 as “a year full of surprises.” However, any doom and gloom outlook caused by the global financial crisis was absent from teens responses with only 6% calling it “a sad year.” More teens claimed it was their “best year ever” (11%) than 4% classifying it as their “worst year ever” (4%). “a difficult year” (15%) as those who claimed it was “a fun year.”
  • The majority of teens (31%) said they are excited about 2010 with 23% saying they will “just wait and see” what the year holds for them and 19% saying they weren’t sure what to expect. 15% of teens surveyed said they were nervous about 2010.

Environmental issues:

  • 81% of teens say they are concerned about the environment
  • Almost one third claim they’re more worried about global warming than their parents
  • Only 11% are happy about the job world leaders are doing about global warming issues; 20% are happy with the job the Australian political leaders are doing
  • 90% of teens believe Australia should be investing in renewable technologies
  • 85% believe they could personally be doing more to help the environment.


If Australia lowers the voting age, will teens vote?

  • More than half (51%) of teens under 18 said they would be interested in voting and having their say, 6% were unsure and only 13% said no they would not be interested in voting. A further 27% said they wanted to vote – but only when they turn 18 years old.
  • Almost 66% of Australia’s teens say they are interested in politics.
  • Half (50%) of Australia’s teens say they will make independent choices about who they vote for – without the influence of their parents. 22% say they haven’t decided whether they will follow their parents voting habits, and 10% say they don’t know who their parents vote for.

Teenglish – Habbo’s top 25 Buzz teenglish words for 2009:

1. diss – Disrespect
2. fail – Either to show disapproval for something or when someone does fail at something. Sometimes spelt with a “ph” and “epic fail” (or “epic phail”) is the highest form of failing.
3. ftw – For the win, used to show enthusiasm for something i.e kittens FTW
4. hai – Hi
5. idc – I don’t care
6. idk – I don’t know
7. ily – love you
8. irl – In real life
9. jks – Jokes
10. k or kk – Ok
11. meh – Indifference, couldn’t care less
12. noob – A new person, newbie but often used to make fun of anyone they don’t like
13. pwn, pwned, pwnage – To own someone, beat them at a game or when someone has been taught a lesson.
14. plz – Please
15. props – Proper respect
16. rents, rentz or rentals – Parents
17. rofl – Roll on the floor laughing
18. soz – Sorry
19. srs – Serious, seriously
20. sup – What’s up? What’s happening? (Normally used: “hey sup”)
21. tbh – To be honest
22. totes – Totally
23. ty – Thank you
24. w.e – Whatever
25. zomg – Something even more amazing or shocking than omg


-ends-

Further information: Sally Robertson (02) 9492 1089 or mobile: 0400 927 003

About Habbo Hotel: www.habbo.com.au Habbo Hotel is the world’s largest virtual world for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public spaces and thousands of rooms created by other users in the virtual world, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on six continents. To date, over 155 million characters have been created and over 15 million unique users worldwide visit Habbo Hotel each month.

[1] Comprehensive online research on thousands of teens in Australia and around the world demonstrates there is a sub generation of youths with markedly different characteristics and value systems to that of their Gen Y predecessors. The findings are part of nine separate surveys, each of which included an average of 2,000 participants aged 12 to 18 years‐old undertaken by Habbo Hotel during 2009. The research was conducted by Habbo Hotel Australia and developed and analysed by Launch Group.