Launch Group to lead social commerce discussion
Social commerce gets Mumbrella360 focus
Social commerce gets Mumbrella360 focus. Strategies for turning customers into brand advocates is to be the focus of a session at Mumbrella360.
Speakers at the “Social commerce – how to turn your fan base into your sales force” session include Kimberly-Clark marketer Michelle Rossier, Wotif MD Robbie Cooke, Rebekah Campbell, CEO of marketing platform Posse and Sharyn Smith, founder of word of mouth agency Soup.
The session will examine how brands can tap into connected consumers and turn loyal customers into their own sales force. It will also discuss the rise of social commerce, share tips and case studies on consumer co-creation plus offer insights into effective ways of driving word of mouth.
Rossier is Kimberly-Clark Australia’s marketing manager. She joined the organisation in January to manage Kleenex Cottonelle. She has previously worked at FMCGs including SC Johnson, Reckitt Benckiser, George Weston and Nestle. She will share insights from the Kleenex Cottonelle Pinterest campaign – Australia’s first home-grown Pinterest brand campaign.
Cooke is MD and Group CEO of online travel brand Wotif. Campbell is founder & CEO of Posse.com, a marketing platform which rewards and incentivises customers. Sinclair previously worked at award-winning creative shop, Wieden + Kennedy. Smith is founder & CEO of Soup which has worked with companies including Reckitt Benckiser, Lion Nathan, Coca-Cola and the Commonwealth Bank.
Mumbrella360 takes place on June 6 and 7 at the Hilton Hotel in Sydney. Early bird tickets – with a $600 discount – are available on the Mumbrella360 website until the end of next week.
Source: Mumbrella.com.au April 20th, 2012 at 11:44 am