Holden in regional push to promote its all-new Colorado
27 August, 2012: Multi Channel Network (MCN) have announced Holden as the first sponsor of Country Music Channel’s (CMC) broadcast of the Gympie Music Muster – a leading country music festival held at Queensland’s Amamoor Creek State Forest Park (August 23 – 26).
The campaign included TVCs, on-ground signage and a branded vehicle at the festival, as well as on-air and online content sponsorship pre and post the festival.
During the four-day event, Holden promoted its new Colorado line to regional consumers.
MCN’s Aaron Pearce – Strategic Integration Manager Music said: “Holden’s partnership with this year’s Gympie Music Muster marks a partnership with one of CMC’s biggest activations of the year. The unique Australian event reaches the country music loving audience on-ground, on-air, online and via social media. Holden’s focus on reaching a regional audience of 25-54 year olds fits perfectly with CMC’s audience skew of 25-54 year olds who love their country music.”
Pearce continued: “The Gympie Music Muster is regarded as one of the best country festivals in the world and it’s also one of Australia’s largest outdoor music festivals. CMC will be filming ‘Rollin’ With’ over the four days, featuring interviews with country stars including the legendary Kenny Rogers, Aussie festival favourites McAlister Kemp, and up and coming star Chelsea Basham.”
Holden Colorado’s Marketing Manager Kristian Aquilina said: “The partnership that Holden Colorado has made through MCN on the Country Music Channel for the Gympie Muster is really exciting and means we can really engage with this passionate country music audience both on ground, on-air and online.”
CMC is Australia’s only television channel dedicated to country music, featuring the biggest country stars from Australia and around the world. Rollin’ With… The Gympie Muster 2012, will first air on CMC on Thursday 4 October at 8.30pm.
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Further information: Sarah Tsiros, Launch Group firstname.lastname@example.org (02) 9492 1034 / 0466 805 364
About Multi Channel Network (MCN) www.MCN.com.au
Established in 1997, MCN is a joint venture between Foxtel and FOX SPORTS. MCN is responsible for the advertising interests of over 50 national STV channel and website entertainment brands, plus exclusive Interactive TV activations. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions which bring life to ideas and deliver clients a better advertising experience. For more information: www.MCN.com.au