Oz tech start-up Posse goes global
Pioneering search tool launches in the United States
Monday, 11 March 2013: Australian social search platform, Posse, has officially launched in the US at the world’s most prestigious digital festival South by Southwest in Austin, United States. The launch also included the unveiling of Posse’s new app for iOS users.
Founded in Australia and backed by prominent Silicon Valley investors, Posse.com is a lifestyle site encouraging people to select and share with friends their favorite places to dine or shop. The site also allows users to search for places based on their connections.
Having developed and tested the site in Australia, Posse will be focusing on building its overseas user base. Since launching in beta in July last year, the site has experienced more than 100,000 searches to find cafes, bars, restaurants, hotels, yoga studios, bookshops, fashion boutiques, beauty salons, gyms and more.
Posse Founder and CEO Rebekah Campbell said she is thrilled to be taking the company overseas.
“We’ve built some great traction here in Australia and we’re confident that we have a really compelling offering for the US and global market. There’s a lot of conversation about social search platforms at the moment and Posse has found a way to connect users with the best, and most personalized results.”
The site, along with the new app, which will allow people to share and search from iOS devices, was launched at this year’s South by Southwest, a festival that celebrates innovation across film, music and interactive technology. Following the launch, Posse will establish offices in key US locations and roll out a national marketing strategy aimed at securing a million users by the end of the year.
Campbell said: “Posse has unlocked a transformational shift in how people search – it provides a fun and engaging platform for actual recommendations by friends and friends of friends, rather than a generic site such as Yelp or Google – its about putting personality in search and connecting with people around you, not a nameless algorithm.
“In fact, 71% of Posse’s users are recommending five or more places to friends – a feat that has so far eluded Facebook and Google. Posse’s search capability is deeper, more personal and more reliable than any existing site. We’ve made the process of recommending places to people fun and as a result we get to learn a lot about what places are popular amongst different social groups.
“We’re focused on the US as our next target market and we’re really excited to be taking a genuine Australian innovation abroad.”
Sarah Tsiros email@example.com 02 9492 1034 / 0466 805 364
About Posse: Posse.com is a pioneering social search platform, providing people around the world with personalised results for the best places to dine out and shop. The site’s digital representation of word of mouth is offering SME’s a direct channel to connect with and market to loyal consumers, essentially helping retailers such as boutiques, dentists, restaurants and gyms spread the word about their services or products through peer-recommendations. Posse is backed by high profile local and Silicon Valley investors as well as Australia’s Department of Innovation.