RAZOR GROUP LAUNCHES JOY
Graeme Wills joins Razor Group as Chairman
12 March 2013: Razor Group is delighted to announce the launch of its new creative agency Joy, and the appointment of Graeme Wills as Chairman.
Formerly the Chairman of Publicis Mojo Australian and New Zealand, Mr Wills will lead the direction of the new agency alongside incumbent Razor Group directors and joint-CEO’s Simon Rush and Andrew Wynne.
Headquartered in Sydney, Joy will assume responsibility for the client base, staff and offices of Razor Group’s existing creative agency US Sydney. The new agency, which will officially rebrand tomorrow, will service a client base across Australia and New Zealand.
Andrew Wynne said Joy is an agency for the times. “We’ve created a new kind of company because there is a new kind of consumer and a new kind of market place,” he said.
“We are still a creative company, but we have a very different view of how creativity should be used. Joy is about understanding how to land a brand into the cultures and communities that drive business success.
“We are thrilled that Graeme Wills has joined the Group as Chairman. Graeme is one of the most talented and respected leaders within our industry. We’ve admired his work for many years and it’s fantastic to have him share our vision of the agency’s future.”
Mr Wills’ role is to drive the expansion plans of the Group – helping to establish new services, new thought processes, new clients and new geographies. He will also be a key driver of Razor Group’s consulting capability.
Razor Group will continue to operate brand consulting, media and creative agencies with ‘digital inside’, and will continue to integrate these into a single delivery model where requested by clients. Companies in Razor Group include Razor strategic media planning and buying agency and Joy.
Joy clients will include Goodman Fielder, SBS, Nike, Subaru, News Australia, H&R Block, Colonial First State Global Asset Management.
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Media contact: Sarah Tsiros firstname.lastname@example.org(02) 9492 1034 / 0466 805 364
About Razor: Razor is an independent, Australian-owned media planning and buying agency. Founded in 2003, Razor specialises in working with brands on a mission to change, innovate and challenge category norms. Razor has worked with clients such as Nike, Colonial First State Global Asset Management, Dyson, Sydney Opera House, SBS, Audi, eftpos, Hachette, Mentos, 1300Home Loan, Paspaley, EMI, Navman, Fisherman’s Friend, Tabasco, Invisalign, Fit n Fast, Taste Living and Brickworks. Razor has a presence in Sydney, Melbourne, Auckland and Singapore. For more information: http://www.razor.net.au/
About Joy: JOY is an independent; Australian owned and managed communications agency focused on selling in the new world. We have offices in Sydney, Melbourne and Auckland. Clients include Nike, SBS, Subaru, H&R Block, Colonial First State Global Asset Management and Goodman Fielder. Find us at www.joyagency.co