MCN and Telstra help bring HTC gigs to life
Biggest integrated campaign to date for MCN and Telstra
Tuesday, 23 April, 2013: Multi Channel Network (MCN) in collaboration with Telstra’s BigBond Music, is today announcing a number of live music events across Australia as part of a new integrated campaign with HTC for the launch of the new HTC One, in stores today.
The Live@HTC campaign will host a series of intimate gigs at Hi Fi bars around the country, showcasing a selection of internationally acclaimed home grown talent such as Temper Trap and Birds of Tokyo. Since tickets went on sale last week, Temper Trap has already sold out.
All music events will be filmed by Speaker TV and then distributed across the MCN network and Tbox.
The new HTC One campaign showcases the smartphone’s innovative features and pioneering technology, which helps consumers bring ideas to life.
MCN Strategic Integration Director Elizabeth Minogue said Live@HTC is the largest integrated campaign rollout for MCN and Telstra since the deal to manage Telstra’s online assets took place last year.
“We’re delighted to celebrate our relationship with Telstra with this exciting new campaign,” she said. “Live@HTC demonstrates the power of an integrated, multi-platform network and how this approach can help build significant brand awareness.
“By distributing content on-air, online and via mobile assets to a targeted audience, we’re building huge interest around the gigs that’s already resulted in one selling out.
“We look forward to working with Telstra on many more similar campaigns.”
Telstra Media Director – Digital Media and Content, Adam Good, said: “The HTC campaign is a fantastic demonstration of the cross-platform partnership and collaboration that we’re building with MCN.
“The calibre of artists and integrated content across all screens is yet another strong example of the direction we are moving in to create bespoke solutions for our clients,” he said.
Temper Trap will be playing in Brisbane on Monday, 6 May. Birds of Tokyo will be performing two shows – Melbourne, Wednesday 22 May and Sydney, Thursday 23 May. HTC will hold a further five shows featuring smaller acts. Tickets cost approximately $50-$60 each. Fans can follow the gigs on facebook.com/HTCAU, where they can also have the chance to win FREE tickets.
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Sarah Tsiros, Launch Group firstname.lastname@example.org (02) 9492 1034 / 0466 805 364
About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au