Cato Partners expands global operations, opening in Oman, Singapore, Brunei and Myanmar
29 May 2013: Global brand company, Cato Partners, today announced expansion of the business into the Arab Emirates and Asia, with the opening of new offices in Oman, Singapore, Brunei and Myanmar.
Cato Partners currently has 15 offices in Australia, New Zealand, Indonesia, China, India, Pakistan, the Middle East, Europe, and the Americas with further expansion planned later this year. The company serves a client base in more than 100 countries.
The move follows a significant increase in international business, with recent wins including: Yasref – a joint venture between Saudi Aramco and Chinese energy giant Sinopec, ZhiFengTang pharmaceutical products in China, Mexico’s largest bus network, Viva – the shopping centre division of Colombia’s largest retail group and United Arab Emirates luxury brand Al Centillion.
Australian branding projects recently completed by Cato Partners include architectural graphics and interiors for the new BankWest headquarters, a new brand for Walker Corporation for the prestigious Collins Square development, new product packaging for Treasury Wines Estate’s T’gallant and a new brand for Landscape architects Ausland.
Cato Partners Founder and Global head, Ken Cato said the company expansion was fuelled by growing awareness that brands need to be born with a global vision.
“We are seeing a more sophisticated approach to branding, in emerging markets where businesses recognize the potential for international growth and in established markets where there is increasing emphasis on establishing new ventures, products and services. By expanding our presence into significant business hubs such as Singapore as well as growth markets such as Myanmar we are able to offer a truly global skillset,” he said.
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