Multi Channel Network boosts sports offering through new digital partnership
Representation of FOX SPORTS Pulse’s 33,000 association and club websites
Thursday, 15 August: Multi Channel Network (MCN) is today announcing representation of the community sports platform FOX SPORTS Pulse’s online assets in a new deal that will see MCN further expand its monthly audience by one million users*.
FOX SPORTS Pulse, previously known as SportingPulse, provides grassroots sports organisations around the country with solutions to easily manage competitions, publish results on websites, process online registrations and payments, communicate with their community and raise revenue. The business creates an online network that helps these sporting communities connect with their fans as well as sponsors and advertisers.
MCN officially took over the advertising sales for FOX SPORTS Pulse’s network of 3,000 associated websites and more than 30,000 club websites on 1 August, 2013.
SportingPulse will officially take on its new name, FOX SPORTS Pulse, at the end of the sport winter season and will expand their Sydney presence by re-locating their offices to FOX SPORTS headquarters in Artarmon. The move will allow better servicing of all Sydney based sports and commercial partners. The office in East Melbourne will remain to service Melbourne based clients.
MCN CEO Anthony Fitzgerald said the deal significantly complemented the existing MCN TV and digital sports suite as the FOX SPORTS Pulse site covered all the major codes, delivering high local engagement from a community of 2.2 million active participants.
“MCN are thrilled to incorporate such a unique and premium digital asset to our already strong sports offering, as it means brands can now connect with all levels of sports participation, from grassroots to elite codes,” he said. “With one in four Australians involved in local organised sport, this is a huge target for brands.”
MCN National Sports Sales Director Martin Medcraf said FOX SPORTS Pulse delivered relevant and engaging content from pre-season, right through to game days and beyond.
“MCN Sport already provides a seven-day sporting fan experience and the addition of FOX SPORTS Pulse’s localised community means deeper engagement and a broader demographic scope, including more females.”
CEO of FOX SPORTS Pulse Adam Oakes said: “Having worked with MCN over a number of years in my previous role at FOX SPORTS, I’m very confident they will deliver strong advertising results for us. I also feel FOX SPORTS Pulse will be a complementary addition to their exceptional existing sporting digital assets.”
Big Mobile retains the representation rights for FOX SPORTS Pulse mobile sales.
*Nielsen Answers; Average monthly UA for =Jun 2013
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02) 9492 1034 / 0466 805 364
About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au
SportingPulse (www.sportingpulse.com) is the online home of the Australian sporting community providing sports administration, communication and engagement tools to an unrivalled number of organisations across Australia and New Zealand. It services more than 30,000 grassroots administrators across more than 25 sports. With one of the most highly trafficked online and mobile sporting networks in Australia with an audience of approximately 1 million per month during the peak winter sporting season, the SportingPulse network attracts more than 3 million unique browsers and 70 million page impressions per month. Approximately 2.2 million sporting participants and their family’s access personalised and aggregated results and information about their sport. With the support of its major shareholder News Ltd, SportingPulse is expanding with the creation of an office in Sydney in addition to the current office in Melbourne, to facilitate an even sharper focus on providing innovative and integrated digital solutions to the sporting community.
Sarah Tsiros, Senior Account Director
Launch Management Group Pty Ltd
Room 6 285a Crown St, Surry Hills, NSW 2010
office: + 61 2 9492 1034
mobile: + 61 (0) 466 805 364
facsimile: + 61 2 9492 1099