Launch Group announce five new business wins
Sydney, Thursday, 22 August, 2013: Boutique communications agency, Launch Group, today announced a number of recent client wins following the company’s brand re-fresh.
Launch Group are now managing communications for ASX listed property information group Onthehouse Holdings, innovative taxi services start-up ingogo, asset management consultancy and software as a service provider Assetic as well as Macleay College, a premier independent institute with a focus on practical education for journalism, advertising and business courses. The agency will also represent the parent company for marketing influence agency Social Soup and research house Pollinate.
Launch Group is a full service communications agency that specialises in the converging worlds of media, marketing, technology and entertainment.
CEO and founder of Launch Group, Fleur Brown said the agency’s re-alignment to focus on working with disruptive technology brands and innovators in the media, marketing and technology space, has attracted like-minded brands to the company’s client base.
“We formed the agency ten years ago to focus in on the communications and technology space and we’ve returned to our roots – concentrating on the areas we are passionate about,” she said. “Innovation in Australia needs a strong voice and we look forward to helping build that voice with the expertise of our client portfolio – starting from the beginning of the cycle with venture capitalists and investors to pioneering start-ups and finally, leading Australian companies who make a point of shaking up their particular industry.”
Managing Director and founder of ingogo Hamish Petrie said: “ingogo will roll out a significant consumer campaign in the coming six months – which includes game changing technology for anyone using a taxi service in Sydney and Melbourne. We wanted to partner with a company that understands this kind of market disruption and has expertise working with start–ups. Launch Group came with a reputation to achieve results across all three areas. We’re looking forward to working with the team to help strengthen our presence nationally.”
Launch offers publicity and management, corporate communications as well as marketing and digital communications.
Other Launch Group clients include pioneering sales house Multi Channel network, ideas festival TEDxSydney, independent media agency Razor, social innovator the Ted Noffs Foundation, flexible workplace provider Regus, leading start-up accelerator program ANZ Innovyz START, Australia’s first YouTube network provider, Boom TV, Adults Surviving Child Abuse (ASCA) and Blue Knot Day.
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