MCN expand online reach with Eventfinder.com.au
Saleshouse win entertainment platform Eventfinder.com.au from Yahoo7!
Wednesday, 2 October, 2013: Multi Channel Network (MCN) will represent Australia’s fastest growing events guide and ticketing business, Eventfinder.com.au, adding the website to its online network, effective today.
The site was previously represented by Yahoo7! and is the twelfth online platform MCN have integrated into their digital network in the past 12 months.
Eventfinder provides users with information and tickets to cultural and music events around Australia. The site, which is owned by the Entertainment Media Group, receives over 500,000 visitors every month and includes personalisation features allowing users to select and share events of interest. Members can also post reviews and gain access to competitions and special ticket offers for concerts and events.
MCN Strategic Integration Director Elizabeth Minogue said the deal is part of the company’s plan to grow its portfolio of online platforms that align with MCN’s core communities of interest.
“MCN specialises in offering advertising solutions that are focussed around communities of interest. Eventfinder.com.au is another channel for brands to interact with consumers who are interested in music, sport, entertainment and lifestyle,” she said.
“Globally, mobile ad spend represents around 14.2% of all digital revenue, and here in Australia mobile is becoming increasingly important. Eventfinder.com.au offers a market-leading mobile experience to consumers, and we look forward to building upon this by rolling out innovative campaigns in the very near future.”
Eventfinder.com.au CEO, Mark Dalgleish added: “We’re excited to be part of the MCN network and to be working on projects that connect brands to our users more effectively. Eventfinder.com.au users are planning their entertainment and purchasing tickets to local and interstate events while online or on their mobiles, so getting the right brands and offers in front of them at the right time is a win-win for everyone.”
Advertiser opportunities for the site include brand partnerships, content licensing and event ticketing.
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About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au
About Eventfinder.com.au: Established in 2012 and published by The Entertainment Media Group, Eventfinder.com.au is the fastest growing events guide and ticketing platform in Australia. It has a monthly online and mobile audience of over half a million event-goers and music fans, and lists over 50,000 events a year across arts, music, sport, lifestyle and culture. The website syndicates event content and gig guides to media partners including Foxtel, Triple J, WAN and The Music Network. Eventfinder.com.au provides free listing, editorial and marketing to event promoters, venues and publicists. The site has its own ticketing platform, aimed at small to medium sized events. For more information: www.eventfinder.com.au
For more information contact:
02 8356 3303 / 0431 917 359