Client expectations have multiplied.
So has MCN.
New umbrella division Multiply will integrate data with
creativity to deliver multi-screen solutions for advertisers
Monday, 21 October, 2013: Multi Channel Network today announced the launch of Multiply, a new division dedicated to the delivery of creative multi-screen advertiser solutions, born out of data and insights.
MCN CEO, Anthony Fitzgerald, said Multiply has been created in response to the market’s increasing demand for ideas and multi-screen solutions based upon data driven insights.
“Client integration has been at the core of MCN’s market offering, since our inception, but in a world where the consumer is in control; a deeper, richer, level of understanding is now required,” he said. “Over the last 12 months, MCN has reorganised its staff, campaign strategies and integrated solutions to ensure the consumer is placed at the heart of everything we do.
“As an evolution of this consumer first approach, MCN has developed a new umbrella brand which brings together and strengthens its integration, production and activation departments. The new Multiply division will maximise MCN’s multi-million dollar investment in Multiview research to inspire innovative client ideas, which are then delivered across multiple screens.”
The division will be made up of three pillars: Multiply Integration, Multiply Productions and Multiply Activations. Multiply will simplify a campaign’s transaction process by bringing together the three core pillars under one united offering, making it even easier to do business with MCN in 2014.
Multiply Integration, which will be led by Elizabeth Minogue, will focus on integrating advertisers into Foxtel and Telstra Media’s most premium content, channels, websites and platforms. Multiply Productions will deliver inspired creative executions for clients requiring advertising & branded content solutions and be headed up by Paul MacGregor. Paul Sutcliffe has been appointed as Director of Multiply Activations, a new unit specialising in events, activations, sampling and audio-enabled digital screens at point-of-purchase locations.
Summarising the new market position, Libby Minogue, National Director – Multiply Integration and Content Partnerships, said: “MCN is known for delivering solutions which understand the consumer. With our new division, Multiply, plus our significant investment in our data and insights programme to understand the multi-screen consumer, we will boost this offering. Our aim is simply to create highly effective content led, multi-screen advertising campaigns.”
Multiply will be in market as of today.
Multiply’s Leadership team will be:
Libby Minogue: National Director – Multiply Integration and Content Partnerships
Paul MacGregor: Director – Marketing and Multiply Productions
Paul Sutcliffe: Director – Multiply Activation
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About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au