MCN to represent advertising sales for
Fox International Channels Australia
· MCN to sell advertising for FX and National Geographic Channel
· FIC Network adds four channels to MCN’s asset portfolio, increasing forecasted commercial audience share to 23.9% in 2014
Wednesday, 20 November, 2013: Multi Channel Network (MCN) today announced it has been appointed to represent Fox International Channels (FIC) in the Australian market from 1 January 2014, adding four leading subscription channels to its portfolio.
In Australia, FIC produce factual channels: National Geographic Channel, Nat Geo Wild, Nat Geo Adventure (soon to be rebranded Nat Geo People) and flagship entertainment channel FX. FIC’s channels reach an average audience of 2.6 million people each week.
The deal will see MCN manage the advertising sales for the FIC group, increasing MCN’s forecasted commercial audience share from 21.3% to 23.9%.
MCN National Director – Multiply Integration and Content Partnerships, Elizabeth Minogue, said MCN is a natural home for the channels, which complement MCN’s existing community interests within news and factual programming.
“FIC delivers some of the world’s best entertainment and are a leader in engaging international and local content,” she said. “Their tent-pole programming coupled with their terrific flagship brands, make them a dynamic and innovative business, holding fantastic potential for advertisers. We look forward to continuing to drive the growth of their business in the Australian market in 2014 and beyond, through our multi-screen platforms and partnerships.”
FX, which has experienced 70% audience growth year-on-year, broadcasts edgy drama series such as the record breaking The Walking Dead and critically acclaimed The Bridge. Nat Geo’s 20% audience gain (year-on-year) has been driven by smart and entertaining shows including Brain Games, The 80s and locally produced series Australia: Life on the Edge.
FIC Australia/NZ Managing Director Karin Simoncini said: “MCN are a company who are renown for delivering hugely successful, top notch campaigns, finding creative solutions that leverage the strength of the channels they represent, whilst fulfilling their client’s objectives. We are very much looking forward to working with MCN and developing exciting new opportunities for our channels.”
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About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au
About Fox International Channels: FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 324 wholly- and majority-owned entertainment, sports, lifestyle, factual and movie channels in 48 languages across Latin America, Europe, Asia and Africa. FIC’s core channel brands include FOX, FOX Sports, FOX Life and National Geographic Channel. FIC’s movie channels include FOX Movies, FOX Movies Premium, Star Chinese Movies and Moviecity. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide. In addition, FIC owns and operates two production studios and produces thousands of local programming hours for it’s wholly owned channels and third parties.
 Source: OzTAM, National Homes Panel. Wks 1-45 2013. S-S 0200-2600. Ppl 0+, Averagely week reach based on 1 min. Consolidated.
 Source: OzTAM All Metro Homes Panel, Wks 1-40 2013, S-S 0600-2400, P16-54, Share to Selected%, consolidated. (Analysis includes TV1 & SCI FI audience figures for 2013)
 Source: OzTAM National Homes Panel, Wks 1-45 2013, S-S 0600-2400, P16-54, Projections, Consolidated.
 Source: OzTAM, National Homes Panel. Wks 1-45 2012 v 2013. S-S 0600-2400, M25-54, Projections, Consolidated.