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December 2013

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18 Dec

Where to buy in Sydney’s hot property market

by launch-admin Dec 18, 2013 0 Uncategorized

 

Media Release

 

Latest Onthehouse data considers the implications for buyers in the strong and weak performing suburbs in Sydney

 

Australia, 18 December 2013: While many Sydney suburbs are performing well in what is being dubbed a ‘red hot’ property market, the latest findings from Onthehouse’s property research arm Residex show that some suburbs have not yet taken off – and could offer potential investment opportunities. 

 

The growth in the top performing suburbs over the last 12 months is significant with people in Northbridge for example, having increased their net worth by more than $300,000.

 

Consulting Analyst for Onthehouse and Founder of Residex John Edwards said that while these best performers are indicators of how a market is going, they are not necessarily the place to rush out and buy in.

 

“Strong performing suburbs are often areas which have already seen the majority of their growth for this current cycle”, he said.

 

“On the other hand, the poor performers are probably yet to see significant growth during this cycle and may offer investors very good growth prospects and for home buyer’s an opportunity to purchase well from despondent vendors.”

 

The Onthehouse research also shows that house and land owners in the top performing areas have done better in all respects compared to those who own units, which given all the hype around units, may surprise buyers.

 

 

Capital Growth Best Performers – Houses

 

cid:image001.png@01CEFBD0.F0E5E290

                                                                                                Source: Onthehouse.com.au / Residex

 

 

Capital Growth Best Performers – Units

 

cid:image002.png@01CEFBD0.F0E5E290

Source: Onthehouse.com.au / Residex

 

Capital Growth: Worst Performing Suburbs – Houses:

 

cid:image003.png@01CEFBD0.F0E5E290

 

                                                                                                Source: Onthehouse.com.au / Residex

 

Capital Growth: Worst Performing Suburbs – Units:

 

cid:image004.png@01CEFBD0.F0E5E290

                                                                                                Source: Onthehouse.com.au / Residex

 

 

Mr Edwards said that knowing where a suburb is in its growth cycle was key to identifying the opportunity within that area. 

 

“If you combine the knowledge about a suburb’s growth cycle along with research data, suburb information and if you find out what the public considers the best streets are, then good buying decisions should result.”

 

Growth Lag: Comparison of Best and Worst Performing Suburbs:

 

Comparison: Best and Worst Performers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Onthehouse.com.au / Residex

 

Mr Edwards said: “For example, the data suggests that North Parramatta has probably seen the majority of its growth whereas suburbs like Green Valley and Camden South are yet to see their period of strong growth.

 

“Recent auction activity and the numbers point to a market where the upper end is beginning to slow and the lower cost areas are currently the most sought after. Based on the data, it would appear that lower cost suburbs will see the strongest growth in the next 12 months.”

 

For more information and further data please visit www.onthehouse.com.au or www.residex.com.au

 

-ENDS-

 

Media contacts

Ashford Pritchard: E ashford@launchgroup.com.au  / T 02 9492 1040 / M 0411 020 680

Laura Douglas: E laura@launchgroup.com / T 02 9492 1000 / M 0452 505 859

 

About onthousehouse.com.au

www.onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit onthehouse.com.au every month to search listings and view in-depth property data, making it Australia’s third most popular real estate platform.

 

Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.

 

17 Dec

JOY announces Head of Strategy

by launch-admin Dec 17, 2013 0 Uncategorized

MEDIA RELEASE

 

JOY announces Head of Strategy

 

Aaron Thomas appointed as Group Account Director

 

Tuesday, 17 December 2013: Creative agency JOY has today announced Michele O’Neill as Head of Strategy. Ms O’Neill is responsible for the strategic direction of the agency, in collaboration with co-founder Andrew Wynne.

 

Australian born Ms O’Neill brings twenty years of international experience in FMCG as Global Planning Director at Lowe and Partners in London and Paris and prior to that, Ogilvy Worldwide.

 

The announcement comes as part of JOY’s recent leadership appointments, including Simon Ludowyke as General Manager who joined from BBH New York and Ron Taylor as Chief Operating Officer.

 

Aaron Thomas has also joined the agency as a Group Account Director. Mr Thomas is responsible for the SBS and Subaru account and joins JOY from Publicis Mojo, where he led the launch of Toyota’s first sports car in six years and directed campaigns for Australia Pork, Gloria Jean’s Coffees, Taronga Zoo, Citibank and Optus.

 

Prior to joining JOY, Ms O’Neill developed strategy across an international portfolio of brands for Unilever. She also built and launched shopper-marketing agency Lowe-Open in Shanghai, working closely with INSEAD Professor Ziv Carmon to gain insights into human behaviour and how we make brand decisions.

 

JOY General Manager Simon Ludowyke said Michele and Aaron are huge assets to the company.

 

“Michele brings invaluable knowledge to the group with an impressive background across clients and countries,” he said. “Her more recent exploration of behavioural economics and decision-making complements our new world-selling ethos, which aims to disrupt the traditional advertising model.

 

“Aaron is smart, savvy and highly collaborative; he brings a wealth of experience across a range of categories and will be highly valued by our Clients and Partners.”

 

Ms O’Neill commented: “It’s an exciting time to rethink how people are engaging with brands and JOY has a strong commitment to selling more effectively in this new world. I’m privileged to be part of this newly shaped collaboration of smart thinkers – I love the group’s independence and intellect.”

 

– ends –

 

Media contact: Sarah Tsiros sarah@launchgroup.com.au OR (02) 9492 1034 / 0466 805 364

About Joy: JOY is an independent Australian owned and managed communications agency focused on selling in the new world. We have offices in Sydney and Auckland. Clients include SBS, Subaru, ARN, H&R Block, Colonial First State Global Asset Management and Goodman Fielder. Find us at www.joyagency.co  

12 Dec

Big TV Data gets BIGGER – MCN audience panel grown to 100,000 homes

by launch-admin Dec 12, 2013 0 Uncategorized

 MEDIA RELEASE

 

Big TV Data gets BIGGER – MCN audience panel grown to 100,000 homes

 

Expanded panel offers advertisers deeper insights for Foxtel’s 7.1mil consumers

 

Thursday, 12 December 2013: Multi Channel Network (MCN)’s analytics division, Multiview, today announced that its audience panel has expanded to reach 100,000 homes, making it the largest TV panel in Australia.

 

For the past four years Multiview has operated with a panel of 10,000 homes. In March this year the division began up-sizing the server infrastructure, allowing the panel to increase to 100,000 homes.

 

The Multiview panel uses Foxtel’s set-top box to capture viewers’ programming interactions through return-path data. When crossed with detailed demographic, income, consumer behaviour and product usage data, Multiview can generate highly granular data across a broad range of powerful consumer segments.

 

Multiview Director Murray Love said the expanded panel will be invaluable to advertisers as they can now go beyond traditional age and gender demographics and precisely targets channels, communities, and programmes that are the best fit for specific lifestyle and purchasing segments.

 

“With 100,000 homes now connected, delivering insights from our 7.1 million brilliant consumers, we have a robustness of TV data that’s never been seen before in Australia,” he said. “The scale of our panel means advertisers can better link consumer groups with TV viewing, achieving media objectives and therefore driving business success.

 

“We look forward to expanding our Multiview offering even further in 2014 by delivering marketers even greater data granularity and more precise insights.”

 

In 2014, Multiview will create a true single source database and be able to match Multiview data with other data sets. This will include data from Foxtel’s tablet application, Foxtel Go.

 

– ends –

 

Further information:

Sarah Tsiros

(02) 9492 1034 / 0466 805 364

sarah@launchgroup.com.au

 

About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

11 Dec

Macelay unveils new NICI branding at exhibition

by launch-admin Dec 11, 2013 0 Uncategorized
MEDIA RELEASE


Macleay Advertising students develop brand for the National Indigenous Culinary Institute – concept to be launched at exhibition 

Wednesday, 11 December 2013: Macleay Advertising will present the new branding for the National Indigenous Culinary Institute (NICI) tonight at LAUNCH – Macleay College’s Advertising Graduate Exhibition. LAUNCH presents work from the latest round of graduates from Macleay’s advertising school.

The design and branding concept was developed by Macleay student Helen Metlenko, supported by copywriter Bridget Epitropakis and account manager Michael Chynoweth, as part of an industry-student co-operation between NICI and Macleay. NICI commissioned the college’s advertising school to create a range of ideas to brand the newly formed initiative, which focuses on training indigenous chefs, by some of Australia’s top culinary experts. Four student teams were assigned to develop varying solutions for the branding brief, including an identity, logo, colour and typography system, print, web and TVC design. 

NICI coordinator Cain Slater said: “We selected Helen’s design concept because it’s fresh, lively and relevant, without dipping into old stylistic clichés.” For a sneak peek, check out the NICI website at: http://www.nici.org.au   

Macleay Advertising Program Leader, Ian Thomson said the project with NICI was an example of the advertising program’s focus on developing close with businesses and their approach to practical, industry-led learning.

“It’s so important these days for students to have relevant professional skills when they graduate, so we invest in opportunities that combine creativity and marketing know-how to produce professional work, like the real-life branding project with NICI,” he said. 

“Initiatives like these have been developed after extensive consultation with advertising industry representatives. Recent collaborative projects like this and the Latisse print campaign with GHG, ensure that the Macleay Advertising program is in-tune with the expectations of industry – so that when students go out into the workforce, they can be relevant from day one.”

GHG Creative Director Tim Brierley added that his agency had seen some promising talent emerge from Macleay. “The Advertising course at Macleay is all about job-ready, advertising-today thinking and practical skills, which we’ve experienced first hand through a range of collaborative projects and internships.”

Tonight’s event, which is hosted at Macleay College in Surry Hills, will also feature a guest talk by Macleay Advertising student, Daniel Cutrone, who is now the Investment Director at Communication’s agency Initiative. Daniel will share insights into the advertising sector, the rise of the importance of media in advertising and offer advice to graduating students about career progression.

LAUNCH is a great opportunity for students to showcase the creative and marketing projects they have worked on throughout the year, and a chance for industry professionals to meet some of the next generation of advertising professionals.

LAUNCH will be held at Macleay College, 28 Foveaux Street, Surry Hills 2010 from 6 -8pm on Wednesday, December 11. 
 
 
-ends-
 
For more information:
Sarah Tsiros
0466 805 364
 
About Macleay College: Macleay College is Australia’s premier independent college, with a focus on making careers happen. The college arms students for job opportunities in the real world by providing the latest industry skills and education, connections and practical work experience. Macleay Advertising offers a comprehensive and specialized advertising diploma that can fast track creative and account management students into industry. The college also offers accelerated journalism and business degrees as well as industry-led diplomas. Business courses are developed around specialist interests such as real estate, event management, sports management and travel and tourism with entrepreneurial courses also part of the College’s unique offering. Macleay’s tertiary courses have an emphasis on multi-media qualifications, and offer students a hands-on approach, which ultimately helps fast track their career within just 12 months. The boutique college has a primary campus in Sydney and a Melbourne campus, which specialises in journalism education. More information here: https://www.macleay.edu.au/  


Sarah Tsiros, Senior Account Manager 

Launch Management Group Pty Ltd


Room 6 285a Crown St, Surry Hills, NSW 2010

 

office:                   + 61 2 9492 1034

mobile:                + 61 (0) 466 805 364

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @sarahtsiros

11 Dec

ad:tech Australia announces 2014 date and keynote speakers

by launch-admin Dec 11, 2013 0 Uncategorized


MEDIA RELEASE

 

ad:tech Australia announces 2014 date and keynote speakers

 

·      Owen Rogers, Senior Partner of IDEO, speaks at Aussie event for the first time

·      ad:tech launch first 100% crowd-sourced event in Australia

 

Wednesday, 11 December, 2013: Australia’s top digital marketing and media conference, ad:tech, today announced that next year’s event will be held at the Sydney Hilton on March 18-19, 2014, with keynote speaker Owen Rogers, Senior Partner of world-renowned design firm and innovation consultancy, IDEO.

 

With his extensive consumer expertise – spanning food and beverage, consumer electronics, and consumer products, Mr Rogers, who is yet to speak at an Australia conference, will kick off ad:tech 2014 with a talk about application marketing, from a design perspective.

 

Other keynote speakers include:

 

·       Mark Wheeler, Head of Digital Marketing (Australia & NZ) for McDonald’s

·       Melody Townsend, Manager of Parcels Marketing for Australia Post

·       Gian Fulgoni, Executive Chairman of comScore, Inc.

·       Matt Ackley, Chief Marketing Officer of Marin Software

Full speaker bios can be found below. The full list of speakers will be announced in the New Year.

 

Key speakers will focus on the way marketers think about digital through presentations, interactive panels and one-on-one workshops. The two days will be broken into eight segments and will cover creativity and design, data and insight led marketing and marketing across multiple screens.

 

The 2014 ad:tech program has been entirely designed with industry representatives through qualitative and quantitative research and by a new industry advisory board. It is the first time in Australia a conference has been 100% crowd-sourced.

 

ad:tech Chair, Iain McDonald of Razorfish, said the 2014 event promises to deliver delegates industry relevant insights and knowledge from a suite of international and local thought leaders.

 

“The 2014 ad:tech event has taken a new approach to its programming next year and has gone out to the industry to ask what they want to hear, then listened and built an event around what the market has asked for,” he said. “This means that attendees are going to hear from industry’s finest around how to solve the challenges the sector regularly come up against and provide success stories around new technologies they want to know more about.

 

“Brands and agencies can stay up to speed with the rapidly changing digital landscape and the many ways in which digital is increasingly impacting other channels through a well respected platform.”

 

Mr McDonald is joined by a new set of board members including Adam Good, Director of Digital Media & Content at Telstra and Jenny Williams, founder of Ideagarden and former MD of Tribal DDB as well as a new event production team. Jan Barthelemy has joined as the head of dmg’s ANZ events and Chris Edwards has come on board as the new Content and Program Director for ANZ.

Alongside the improved program format, ad:tech 2014 also features a revamped interactive exhibition marketplace and convenient ticketing options. Delegates can now purchase a flexi-ticket, which provides flexible access to sessions across both days.

 

The ad:tech Sydney event will be the main ad:tech event in Australia for 2014 as the brand looks to produce a bigger, stronger conference program for the market. dmg events will not be holding an ad:tech event in Melbourne next year.

 

-ENDS-

 

For more information, contact:

Sarah Tsiros

02 9492 1034 / 0466 805 364

sarah@launchgroup.com.au

 

About ad:tech 2014:

ad:tech Australia  is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. The event includes keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories. ad:tech 2014 also features an interactive exhibition marketplace.

 

ad:tech Australia is managed by dmg::events, a global events business that aims to drive the growth and improvement of the digital marketing and media industry. dmg’s other 2014 events include: iMedia Online Retail Summit – May 5-7, 2014, Crowne Plaza, Hunter Valley, ad:tech Data Summit – July 2014 and iMedia Brand Summit – September 2014.

Further info: http://www.adtechaustralia.com/


10 Dec

MCN to represent advertising sales for Viacom International Media Networks in Australia

by launch-admin Dec 10, 2013 0 Uncategorized

MCN to represent advertising sales for Viacom International Media Networks in Australia

 

SYDNEY, 10 DECEMBER 2013: Multi Channel Network (MCN) and Viacom International Media Networks (VIMN) today announced that the Australian advertising sales representation for MTV, Nickelodeon, Nick Jr., MTV Music, MTV Dance and other Viacom-owned linear and digital platforms, will commence with MCN on 1 July, 2014.

 

Ignite Media Brands will continue to represent VIMN in the Australian marketplace until 30 June 2014.

The partnership brings five world class entertainment brands into the MCN television portfolio, increasing the networks’ forecast commercial audience share from 23.9% to 25.0%[i] . Collectively, VIMN’s channels reach an average Australian audience of 2.4m total people per week. [ii]

 

MCN National Director – Multiply Integration and Content Partnerships, Elizabeth Minogue, said: “We are delighted to announce our sales representation of Viacom International Media Networks Australia. The MTV and Nickelodeon brands are a perfect fit for MCN. They produce quality content and activations that connect with Australian youth across multiple platforms. The MTV and Nickelodeon channels will strengthen MCN’s youth and music communities, and help our advertisers to interact with a highly engaged audience.”

 

VIMN Australia and New Zealand’s Senior Vice President and Managing Director, Katrina Southon, said: “Viacom International Media Networks is a leading provider of entertainment content and experiences, and MCN understands how to create high impact marketing partnerships that connect with Australian audiences. I’m confident the combined strength of our brands and MCN’s expertise and scale will lead to engaging and exciting opportunities for brands wanting to connect with youth.”

MTV Australia has experienced a 16.7% year-on-year increase in share amongst its core 16-29 year old demographic.[iii] MTV features series such as Geordie Shore and The Valleys airing “no delay from the UK,” hit US programs Snooki and J-Woww, Catfish: The TV Show, Ridiculousness and Teen Mom, plus live broadcasts of global music events such as the MTV Video Music Awards and MTV EMAs.

 

On 3 December, VIMN launched two new music channels in Australia: MTV Music and MTV Dance.  MTV Music showcases the best global and A-list music across pop, rock, urban and alternative genres, and MTV Dance is VIMN’s first-ever 24 hour channel dedicated to electronic, hip hop and R ‘n B music.

 

Nickelodeon is one of the most globally recognised and widely distributed multimedia entertainment brands for kids and families.  Twice-named ASTRA Channel of the Year, Nickelodeon Australia is one of the most established STV channels in the country.  Nickelodeon features original Australian productions including Camp Orange and Slimefest, animated favourites Teenage Mutant Ninja Turtles and SpongeBob SquarePants, popular live-action series and the annual Nickelodeon Kids’ Choice Awards.

Nick Jr. provides educational and entertaining content that empowers kids to learn while they play and is the home to Dora the Explorer, STV’s #1 pre-school program[iv]. Other shows include Bubble Guppies, Team Umizoomi and critically acclaimed Australian productions Didi and B and Play Along with Sam.

 

VIMN produces seven linear subscription television channels for the Australian and New Zealand markets: MTV, MTV Music, MTV Dance, MTV Hits, MTV Classic, Nickelodeon and Nick Jr.  Other VIMN-owned platforms to be represented in Australia by MCN include websites for Comedy Central, The Daily Show with Jon Stewart, The Colbert Report, Tosh.0, Vh1, Spike, Nickelodeon Addicting Games, Neopets and more.

 

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

 

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com

 

For more information, contact:

Todd Phillips                                                                          Sarah Tsiros

Viacom Int’l Media Networks                                         Launch Group (for MCN)

(02) 9921 0200/0410 994 480                                     (02) 9492 1034/0466 805 364

todd.phillips@vimn.com                                                  sarah@launchgroup.com.au

 


[i] Source: OzTAM All Metro Homes Panel, Wks 1-40 2013, S-S 0600-2400, P16-54, Share to Selected%, consolidated.

[ii] Source: OzTAM NatSTV Panel, Consolidated Data, 02:00-25:59, Averagely week reach based on 1 minute continuous reach, WC 30/09/2012 to WC 22/09/2013. Sample: MTV, MTV Hits, MTV Classic, Nickelodeon, Nick Jr

[iii] Source: OzTAM NatSTV Panel, Consolidated Data, 06:00 – 23:59. Days: 01/10/2012 to 30/09/2013, STLY Days 01/10/2011 to 30/09/2012

[iv] AdQuest eTam NatSTV Panel Consolidated 06:00-21:59, 01/10/12-30/09/13, STV channels only, ranked by projections of CH0-4 for single highest broadcast

10 Dec

ingogo raises $3.4million in funding, plan 2014 IPO

by launch-admin Dec 10, 2013 0 Uncategorized

MEDIA RELEASE        

                                   

Funding injection will expand innovative payment system & implement platform within new industries

10 December, 2013: Australian mobile payment provider and taxi services app ingogo today announced an additional $3.4 million in funding, valuing the business at over $25million and taking the total capital raised by the company to $7.1million.

The new investment will allow ingogo to expand their innovative payment platform to thousands of taxi drivers across Australia as well as implement the system within new industries. The company is also planning to list on the ASX in 2014.

ingogo is an innovative mobile platform challenging incumbent taxi booking and payment players in Australia by providing a seamless end-to-end system that benefits both drivers and passengers. The company’s leading wireless payment terminal was launched with ANZ and Ingenico in October this year, and is one of the world’s first app-based payment platforms. The system won the CeBIT Future Payments Award in October and the HP Service Innovation Award in November this year.

 

A number of new and existing investors are participating in the current funding round including, the UBS Australian Small Companies Fund, the Wilbow Group and private investors from Asia and the United States of America. A prominent Melbourne family fund has also joined the register.

ingogo founder and Managing Director Hamish Petrie said the funding injection will see the company pursue new opportunities both locally and internationally that will progress the company to a position where it could be listed on the ASX in the first half of 2014.

“This new round of investment will allow ingogo to deploy the highly successful ingogo mobile payment platform further across Australia and seek to provide a comprehensive suite of services for small merchants to accept payments through our platform,” he said.

The payment system solves a range of complex issues that also correspond to other mobile payment environments and given that taxis are one of the toughest payment spaces and we’ve cracked the market – our pilot group successfully processed several million dollars of payments last month – we see huge potential for the ingogo platform within new industries.

“We’re also confident this funding round will be the last we need to achieve positive operating cash flow.”

The ingogo payment platform now covers mobile wallet, EMV compliant Contactless and EFTPOS & magstripe payments as well as in-app transaction reporting, in-app bank account history, real time funds settlements and cash withdrawals from ATM’s across Australia.

ingogo allows customers to directly book a taxi with their smartphone and has also recently just released an SMS safety feature allowing passengers to send friends or family a free, personalised text, which includes the taxi’s details and the driver’s authority information.

 

The investment round will also see the ingogo team more than double in size to over 25 staff in the New Year as well as allow the start-up to pursue international licencing of the app.

 

The new investors join Brad Shofer Co-founder at MYOB, members of Sydney Angels and the Sydney Angels Sidecar Fund, Daniel Petre and Alison Deans (founders of successful early stage fund NETUS), Martin Dalgleish (Advisor to Ellerston Capital and previous Director of Seek and Carsales), Vikram Mehta (Pacific Venture Advisors – Silicon Valley) and ingogo founder, Hamish Petrie, who was the original founder of ticketing giant, Moshtix.

 

ingogo was advised by financial experts Canaccord Genuity.

 

-ends-

 

About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo’s safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and is in a limited pilot stage in Melbourne.

 

iPhone: https://itunes.apple.com/au/app/ingogo/id463995190?mt=8

Android: https://play.google.com/store/apps/details?id=com.ingogo.passenger

 

Media Contacts

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 or 0466 805 364

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

 

9 Dec

Onthehouse launches agent revenue-generation service ‘AdMe’

by launch-admin Dec 9, 2013 0 Uncategorized

Media Release

 

Australia 9 December 2013: Property content and services platform, Onthehouse Holdings, today announced the launch of AdMe, a new tool that helps real estate agents to monetise their web traffic and e-Newsletters by displaying banner advertisements.

 

Initially, AdMe will benefit users of Onthehouse Holdings’ Webchoice and Client Manager real estate software products. With the easy to use system, agents will be able to integrate display advertising from Onthehouse’s extensive client base of blue chip advertisers, into their existing website.

 

The advertisers appearing through AdMe will be specifically tailored to appeal to real estate audiences at various stages of their property lifecycle. They include banks and insurance firms, as well as well-known Australian and international retailers. Current media partners include the Commonwealth Bank of Australia, Westpac, Samsung and RedEnergy.

 

The advertising content and processes will be entirely managed by Onthehouse, so agents have no additional workload. Onthehouse’s media team will track the banners and provide a monthly report to agents detailing the level of traffic and revenue achieved.

 

Onthehouse CEO Michael Fredericks said: “The launch of AdMe makes our website solution the only real estate software of its kind to actually put money back in agent’s pockets.

 

“AdMe is also a great example of how we are connecting the different parts of Onthehouse together to add more value to our end-users – it underlines our commitment to partnering with our real estate agency clients. This is the first in a number of initiatives we will be rolling out to add value for both our agent customers and our consumer user base in the coming months.”

 

Beth O’Brien, Chief Revenue Officer for Onthehouse, said: “We are very excited about AdMe and already have hundreds of agents expressing interest in how they can use it to create additional revenue streams and monetise their web-traffic.

 

For advertisers, it expands the reach of the real estate media network managed by Onthehouse and helps them connect with a highly targeted audience of property consumers who are actively searching and looking. It provides them with a contextually relevant means of connecting with the right audience in a smarter way.”

 

Onthehouse plans to extend AdMe from Webchoice and Client Manager users, to its Console user base in 2014, and eventually offering the service to all real estate agents in the future.

 

For more information watch the AdMe video here:

 

-ENDS-

 

Media contacts

Ashford Pritchard: E ashford@launchgroup.com.au  / T 02 9492 1040 / M 0411 020 680

Laura Douglas: E laura@launchgroup.com / T 02 9492 1000 / M 0452 505 859

 

About Onthehouse

 

Onthehouse Holdings (ASX: OTH) is an ASX listed Australian online real estate content and service platform headquartered in Brisbane. The business divisions operated by the Company consist of:

 

The Consumer Online division provides a platform of publicly available real estate websites underpinned by the www.onthehouse.com.au website, providing free access to an extensive database of real estate content and property values on most properties in Australia, including traditional real estate online classified listings. The website is comparable to successful offerings in the US (Zillow) and UK (Zoopla) and has very quickly become the third largest online real estate platform in Australia, currently attracting more than 1.5 million unique browsers per month.

 

The Real Estate Solutions Division provides tools for real estate agents, other property professionals and financial institutions. It provides an integrated platform for office administration, property sales and management applications, online advertising solutions and other business performance tools for real estate agents and data and valuation related services for financial institutions using Onthehouse’s extensive database. 

5 Dec

Get home safely this Silly Season – ingogo offer free safety SMS service

by launch-admin Dec 5, 2013 0 Uncategorized

MEDIA RELEASE

 

Taxi app ingogo release new safety features, including ‘pay for hail’

 

Sydney, Thursday 5 December, 2013: Australian taxi services provider, ingogo, has added new safety features to its app, just in time for the Christmas party period. The new SMS function allows passengers to send friends or family a free, personalised text, which includes the taxi’s details and the driver’s authority information.

 

ingogo is an innovative new app challenging traditional taxi booking services in Australia. Using GPS technology, users book and pay for taxis with their smartphone and then track the whereabouts of their taxi in real time. Users can also communicate directly with the driver via the app.

 

In 2012 ingogo saw a 422% increase in taxi fares during December as a result of the Christmas party season. ingogo expects a similar increase again this year as people choose to leave their cars at home to avoid drink-driving.

 

ingogo Managing Director and Founder Hamish Petrie said the new feature is aimed at those who may feel vulnerable travelling alone at night – particularly women and young people.

 

“The Christmas period can be a hectic time, with a lot of people heading from one event to another and we wanted to alleviate some of that craziness for our ingogo passengers by making their journey as stress-free and as safe as possible,” he said. “ingogo’s new SMS service helps friends and family members feel at ease knowing when their loved ones are en route and that they are safely in a taxi.

 

“We’re all conscious of the dangers of going home alone on a night out, particularly after drinking.  Whilst there are only a tiny number of incidents each year, this can make our friends and family anxious. These new features mean we can let our users give peace of mind to their loved ones.”

 

The app has also introduced a ‘pay for hail’ function, which means that if ingogo users hop into an ingogo taxi on the street, without booking it through the app, they are still able to pay for the ride with ingogo’s highly secure in-app payment system, using their four digit pin code.

 

Mr Petrie commented: “This new feature means users now have the convenience of jumping into a taxi without a booking, whilst still being able to pay for their journey through their ingogo app. The app’s payment platform connects a user’s app to the driver’s app, ensuring that the passenger can authorise the amount from their own phone prior to the transaction, receive an automatic email receipt and a digital record of the fare. Our app keeps track of all the taxi journeys, so any issues such as lost property can be resolved quickly and efficiently.”

 

ingogo has also recently launched a new payment platform with ANZ Bank, which allows passengers to pay via a range of options such as EFTPOS chip & PIN, tap&go, magstripe and virtual wallets.

 

Mr Petrie added that the new features were integral to ingogo’s commitment to safety.

 

“A safe taxi experience for both our drivers and passengers is our top priority and we achieve this by providing secure payment systems and functionality,” he said. “ingogo is the safest taxi services app in Australia as it is the only app which offers passengers authorisation codes for their mobile wallets and we personally scan and record licenses and authorities for all drivers. No other system in Australia has this level of safety built in.”

 

Every ingogo driver is fully trained and registered in person. Each driver must login securely to the driver app with the license plate of the taxi they are driving that day. ingogo then display this plate in the passenger’s app, so they know the correct taxi to get in. ingogo keep a full digital record of each trip, which also helps when trying to recover lost property.

 

The new safety features are now available to use on the app, which can be downloaded from:

iTunes: https://itunes.apple.com/au/app/ingogo/id463995190?mt=8

Or the Google Play store: https://play.google.com/store/apps/details?id=com.ingogo.passenger

 

-ends-

 

Media Contacts

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 or 0466 805 364

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

 

About ingogo: ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo’s safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and is in a limited pilot stage in Melbourne.

2 Dec

MCN & Foxtel launch summer campaign – major sponsors announced

by launch-admin Dec 2, 2013 0 Uncategorized

MEDIA RELEASE

 

Jeep & Hungry Jack’s ‘Feel the Moment’ this summer for Foxtel Networks

 

·      MCN announce major partners for Foxtel Networks 2013/2014 summer campaign

·      Partners sponsor key youth channels FOX8, Comedy, Channel [V] and [V] HITS

·      MCN partner with Maxus to ‘own summer’

 

Monday, 2 December 2013: Multi Channel Network, in conjunction with Foxtel Networks Australia, today announced a partnership with media agency Maxus for the subscription television network’s 2013/2014 summer campaign, ‘Feel the Moment’. The partnership has seen Hungry Jack’s and Jeep sign-on as major sponsors for the campaign.

 

‘Feel the Moment’, which is being launched today and will run through to mid January 2014, is Foxtel Networks headline summer campaign. The central concept of the campaign focuses on living in the present, being spontaneous and making the most of summer. The campaign features a custom-filmed hero creative that seamlessly integrates the Jeep and Hungry Jack’s brands on-air.

 

The campaign will be further amplified through the custom online summer event guide. Sponsored by Hungry Jack’s and Jeep and developed in partnership with eventfinder.com.au, the event guide aims to connect Aussie youths with the most exciting events happening this summer, including Channel [V]’s series of Island Parties. The guide will also be promoted on-air and via social media.

 

Partners will also give viewers the chance to extend their summer and win their own opportunity to ‘Feel The Moment’ at one of three major 2014 international events: Comedy Channel’s New York City Comedy FestivalThe Emmys with FOX8 or Glastonbury with Channel [V].

 

Additionally, the partnership includes sponsorship of key summer programming such as Americas Got Talent, Just for Laughs Australia, Hart of Dixie and Oz Countdown: Top 40, on leading youth channels: FOX8, Comedy, Channel [V] and [V] HITS.

 

MCN National Director – Multiply Integration and Content Partnerships, Elizabeth Minogue, said the ‘Feel the Moment’ partnership allowed advertisers to leverage the strength of Foxtel Networks youth channels across multiple platforms and create an intrinsic connection to consumers during summer.

 

“Feel the Moment is all about plugging in to the buzz of summer – and we’re thrilled to be collaborating with Maxus to bring two key brands into the campaign,” she said. “Both Jeep and Hungry Jack’s are a great fit and are going to add a fantastic dimension to the campaign. By leveraging both the popularity of our on screen programs and deepening the experience online and at physical events, we’re sure that the summer of 2013 is going to be an unforgettable one for both viewers and marketers.”

 

Managing Director Maxus, Nick Keenan, said: “Foxtel Networks summer campaign is an iconic opportunity to be a part of – as we saw for Jeep last year. We’re thrilled to be working again with MCN for this summer’s campaign as key media players like Foxtel help us create big outcomes that stand out from the crowd. We look forward to experiencing some exciting results for our clients, who’s brands align perfectly with this year’s theme, Feeling the Moment.”

 

Foxtel Networks summer campaign in 2012/2013, ‘Live for Summer’, reached over 2.4million people between the ages of 16 and 39 and experienced 15% growth for people aged 16-20. The Foxtel network experienced 7-10%[1] growth overall in December 2012.

 

– ends –

 

Further information:

Sarah Tsiros

(02) 9492 1034 / 0466 805 364

sarah@launchgroup.com.au

 

About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au



[1] OzTam National STV Homes. Sep-Nov 2012 v Dec-Feb 2013. S-S 0600-2400. Various demos, projections & reach, consolidated