Macleay Advertising students develop brand for the National Indigenous Culinary Institute – concept to be launched at exhibition
Wednesday, 11 December 2013: Macleay Advertising will present the new branding for the National Indigenous Culinary Institute (NICI) tonight at LAUNCH – Macleay College’s Advertising Graduate Exhibition. LAUNCH presents work from the latest round of graduates from Macleay’s advertising school.
The design and branding concept was developed by Macleay student Helen Metlenko, supported by copywriter Bridget Epitropakis and account manager Michael Chynoweth, as part of an industry-student co-operation between NICI and Macleay. NICI commissioned the college’s advertising school to create a range of ideas to brand the newly formed initiative, which focuses on training indigenous chefs, by some of Australia’s top culinary experts. Four student teams were assigned to develop varying solutions for the branding brief, including an identity, logo, colour and typography system, print, web and TVC design.
NICI coordinator Cain Slater said: “We selected Helen’s design concept because it’s fresh, lively and relevant, without dipping into old stylistic clichés.” For a sneak peek, check out the NICI website at: http://www.nici.org.au
Macleay Advertising Program Leader, Ian Thomson said the project with NICI was an example of the advertising program’s focus on developing close with businesses and their approach to practical, industry-led learning.
“It’s so important these days for students to have relevant professional skills when they graduate, so we invest in opportunities that combine creativity and marketing know-how to produce professional work, like the real-life branding project with NICI,” he said.
“Initiatives like these have been developed after extensive consultation with advertising industry representatives. Recent collaborative projects like this and the Latisse print campaign with GHG, ensure that the Macleay Advertising program is in-tune with the expectations of industry – so that when students go out into the workforce, they can be relevant from day one.”
GHG Creative Director Tim Brierley added that his agency had seen some promising talent emerge from Macleay. “The Advertising course at Macleay is all about job-ready, advertising-today thinking and practical skills, which we’ve experienced first hand through a range of collaborative projects and internships.”
Tonight’s event, which is hosted at Macleay College in Surry Hills, will also feature a guest talk by Macleay Advertising student, Daniel Cutrone, who is now the Investment Director at Communication’s agency Initiative. Daniel will share insights into the advertising sector, the rise of the importance of media in advertising and offer advice to graduating students about career progression.
LAUNCH is a great opportunity for students to showcase the creative and marketing projects they have worked on throughout the year, and a chance for industry professionals to meet some of the next generation of advertising professionals.
LAUNCH will be held at Macleay College, 28 Foveaux Street, Surry Hills 2010 from 6 -8pm on Wednesday, December 11.
For more information:
0466 805 364
About Macleay College: Macleay College is Australia’s premier independent college, with a focus on making careers happen. The college arms students for job opportunities in the real world by providing the latest industry skills and education, connections and practical work experience. Macleay Advertising offers a comprehensive and specialized advertising diploma that can fast track creative and account management students into industry. The college also offers accelerated journalism and business degrees as well as industry-led diplomas. Business courses are developed around specialist interests such as real estate, event management, sports management and travel and tourism with entrepreneurial courses also part of the College’s unique offering. Macleay’s tertiary courses have an emphasis on multi-media qualifications, and offer students a hands-on approach, which ultimately helps fast track their career within just 12 months. The boutique college has a primary campus in Sydney and a Melbourne campus, which specialises in journalism education. More information here: https://www.macleay.edu.au/