Vivant hires Euan Wilcox to head
media and marketing division
Sydney, January 22 2014 – Vivant today announced the appointment of Euan Wilcox as Managing Director and partner of its media and marketing division.
Vivant has developed world-first mobile technologies for clients such as Commonwealth Bank, Qantas, and RP Data. Last year it launched start-up arm Vivant Ventures to identify and develop the most promising new ideas into businesses, in partnership with M.H. Carnegie & Co.
The firm’s media and marketing division will work primarily with large-scale brands, but will also apply its expertise to new ventures and Vivant’s own products. In short, it will offer an integrated offering to clients who wish to both develop and market new products and services using mobile and digital technologies.
Anthony Farah, founder and CEO of Vivant, said that the newly refocused division would aim to deliver tangible business results to clients here in Australia, as well as abroad.
He commented: “Vivant have been indirectly offered media and marketing services in various forms while creating and launching innovative mobile experiences. This new team will add a strategic marketing component to our business, with a focus on driving customer engagement and ensure the commercial success of new projects.
“Euan brings to the Australian market his global experience and expertise in mobile, social and digital marketing strategies. He will help us build up our capabilities here in Australia, and also to ramp up Vivant’s presence in international markets.”
Wilcox joins Vivant from Razorfish, where he was Senior Vice President for South East Asia, and was responsible for leading global client relationships in Asia and developing the agency’s network in the region. He was previously Managing Partner for The Upper Story, the Singapore-headquartered agency that was acquired by Isobar in 2011, and has held senior roles with Publicis, DDB, Euro RSCG and OgilvyOne in Sydney, London, Hong Kong, Bangkok and Amsterdam.
Successful campaigns he has led include the three-year social ‘Dell Swarm’ across the UK, Canada, Singapore and Australia, a first of its kind social commerce platform that won a number of industry awards including the Digital Marketing Awards (Beijing) and Grand Prix at the Singapore Media Awards 2009. He started his digital marketing career in Sydney in the 1990s, where he was responsible for producing some of Australia’s first commercial websites for brands such as Vodafone and Novell.
Wilcox said: “I’m excited to be working with such an innovative Australian organisation to bring a new form of consultancy to the market. Vivant has a unique entrepreneurial culture backed by substantial technological skills, which allows us to go beyond the traditional approach to look to new commercial models for our clients. These could involve partnerships, funding, investment, co-ownership and other structures to help brands bring new ideas to market.
“While strategy, creative and design will be central to what we offer, our approach will be grounded by the customer-centric and lean start-up methodologies that Vivant use to develop digital technologies.”
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Vivant is a human-centered design and digital development company that helps leading brands bring great ideas to life. Vivant has created world-leading digital and mobile solutions for some of Australia’s most recognised organisations, including Commonwealth Bank Australia, QANTAS and RP Data. Headquartered in Sydney and with offices in London, Vivant is an ideas lab staffed by a multi-disciplinary team of technology experts, creative thinkers and business strategists.
Founded in 2008, examples of Vivant’s work include the multi-award winning digital wallet Kaching, Property Guide and the CBA app for Commonwealth Bank Australia, RP Data’s highly successful Mobile Pro, pioneering proximity marketing technology Henry, and Jaro.com – the global game for good.
For more information visit: vivant.com.au.