MCN relaunches TV WINNERS
New hub to offer promotional opportunities across multiple screens and social media
Tuesday, 4 February 2013: Multi Channel Network (MCN)’s competition hub, TV WINNERS, has launched a complete rebrand and rebuild to expand audience engagement and deliver additional opportunities for advertisers.
TV WINNERS is dedicated to providing advertisers with a simple and cost-effective platform to run consumer promotions. The new TV WINNERS platform allows advertisers to deliver their campaign across multiple screens and achieve audience engagement, capture key data, build brand loyalty, plus increase online, social and even retail traffic.
The relaunch will be bolstered by a new membership drive, an updated design, an expanded social footprint, a dedicated mobile site and new client packages to increase deliverables and engagement opportunities.
MCN Director of Marketing and Multiply Productions, Paul MacGregor, said: “TV WINNERS allows advertisers to develop campaigns which deliver true audience engagement, providing brands the opportunity to interact with consumers on a heightened level. The new TV WINNERS platform means brands’ campaigns can now be extended across broadcast, online, mobile, social and retail platforms.”
Over the last seven years, TV WINNERS has hosted 255 advertiser promotions, attracting over 1.2million entries, all competing to win almost $1million worth of brand funded prizes.
The MCN Multiply team together with the new TV WINNERS hub has the capability to deliver any type of competition such as Game of Chance or Game of Skill, with entry mechanics like simple Text, SMS, Unique Code, Proof of Purchase, Video / Photo uploads, and Multiple Choice options. Through the use of bespoke creative and targeted media placement across MCN’s portfolio, TV WINNERS can effectively reach any target audience for the promotion.
The new-look site will be launched with two promotions for Universal Pictures’ movie releases – Last Vegas and Endless Love.
As part of the launch, MCN are running a TV WINNERS competition targeted to brands and agencies. Simply experience the site and be in the chance to win the ultimate multi-screen prize.
The TV Winners rebuild has been delivered in partnership with MNET, AIRBORNE and Captiv8.
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About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au