Students to explore #realworldsex at ad:tech Australia 2014 as part of new student stream
Cindy Gallop of TED talk fame asks marketing students to promote MakeLoveNotPorn.com at ad:tech NextGen challenge
Tuesday, 4 March, 2013: Australia’s top digital marketing and media conference ad:tech today announced that applications for the NextGen stream are now open to final year business, media and marketing students.
NextGen, which takes place on March 19 at Sydney Hilton, is a free, one-day program designed to educate the next generation of “Digital Rockstars” from Australia’s top universities. The program provides students access to leading digital brands including Google, Facebook and News Corp, some of the world’s leading creative, media and digital agencies, plus the chance to develop and pitch a creative campaign to a judging panel of senior industry professionals.
The creative challenge, which is headed by Jenny Williams, Managing Partner of Ideagarden, will see student teams create a campaign to promote MakeLoveNotPorn.com to fellow young Australians. Following a formal workshop in creativity and ideation, the students will watch Cindy Gallop’s TED talk on #realworldsex, with which she launched MakeLoveNotPorn. She argues that the absence of a healthy open dialogue around sex in the real world is leading to porn distorting how young men and women think about sex. MakeLoveNotPorn’s tagline is ‘Pro-sex. Pro-porn. Pro-knowing the difference.’
The campaigns will be pitched back to the group, and then formally judged by a panel of industry thought leaders who will evaluate each pitch based on its originality, relevance, practicality, and innovation using digital, social channels and data. The winners will be notified at the end of the day. All campaign pitches will be videotaped and sent to Cindy to review and potentially use.
ad:tech head of content, Chris Edwards, said that the NextGen challenge would showcase the best of young Australian marketing talent and bring a fresh perspective to ad:tech 2014.
“This year, ad:tech will play a part in bridging the talent gap in Australia’s digital sector by connecting Australia’s brightest university talent with some of the world’s leading digital brands and experts.The stream is all about offering students training in creative ideation, experience in group work, and the opportunity to pitch a real-life campaign,” he said.
“We’ve chosen a hugely worthwhile project as part of the campaign challenge, one that we think will really inspire the students. We are delighted that Cindy has allowed us to make her
TED talk the centerpiece of the challenge.”
MakeLoveNotPorn founder Cindy Gallop said ad:tech’s NextGen challenge would help make real world sex socially acceptable amongst Australian youth.
“Just as with everywhere else in the world, we need an open discussion around #realworldsex in Australia to combat the influence of porn as default sex education for young men and women,’ she said. “I’m really looking forward to seeing what the students create during the NextGen challenge, and I hope that the campaigns will encourage Australians to talk more openly, honestly and truthfully about sex, in order to have more people MakeAussieLoveNotPorn!”
Applications for the ad:tech NextGen challenge are now open here
For more information, contact:
02 9492 1034 / 0466 805 364
About ad:tech 2014:
ad:tech Australia is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. The event includes keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories. ad:tech 2014 also features an interactive exhibition marketplace.
ad:tech Australia is managed by dmg::events, a global events business that aims to drive the growth and improvement of the digital marketing and media industry. dmg’s other 2014 events include: iMedia Online Retail Summit – May 5-7, 2014, Crowne Plaza, Hunter Valley, ad:tech Data Summit – July 2014 and iMedia Brand Summit – September 2014. Further info: http://www.adtechaustralia.com/
MakeLoveNotPorn.com is the brainchild of Cindy Gallop. Cindy is an English advertising consultant, founder and former chair of the U.S. branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn companies.
Cindy came up with the idea for MakeLoveNotPorn based on personal experience. She then launched the campaign at TED in 2009. Cindy argues that in the absence of open discussion around sex in the real world, hard-core pornography has distorted the way a generation of young men and women think about sex. In order to make it easier to talk about #realworldsex, five years ago she launched a website, http://makelovenotporn.com/, aimed at correcting the myths being propagated. The extraordinary global response to that site led to the launch of its newest iteration in 2013: https://www.makelovenotporn.tv/.