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April 2014

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23 Apr

TEDxSydney LIVE on Multiple Platforms

by launch-admin Apr 23, 2014 0 Uncategorized

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MEDIA RELEASE

 

TEDxSydney LIVE on Multiple Platforms

 

Revolutionary Companion App Enables Tag & Share for All Stream Viewers

 

Sydney, Wednesday, 23 April 2014: If you missed out on a ticket to the live audience for this year’s TEDxSydney festival or you’re away from Sydney for the holidays, fear not. Fans have the opportunity to see, hear and experience the inspiring talks and performances on Saturday, 26 April from a number of sources.

 

For those near a computer, you can see the day’s program, including entertainment and provocative discussions with key speakers from the live simulcast event in The Studio at the Sydney Opera House, at the official live stream: tedxsydney.com/live

 

You can also stream live from the ABC Big Ideas TV website, the TEDxSydney YouTube channel and Livestream.com. The entire day is also broadcasting live via radio on ABC Digital Extra (during a programme hosted by Radio National). Post event, most of the content will feature on Radio National, ABC1, ABC News24; and, most excitingly, on ABC Radio Australia … to audiences throughout Asia and the Pacific.

 

If you are looking to experience the event with other fans, then pop along to one of the 50 public satellite events across the nation. To find a local event near you, check out the full list of events here. If you’d like to be the host of your very own satellite event then register here.

 

No matter whether you’re viewing or listening to TEDxSydney on the day, all fans can take advantage of the new TEDxSydney app to save and share favorite moments from the event. The companion app incorporates a simple mechanism that allows users to tag moments from the live talks in real time. Users can then add notes and share these tagged moments via social media.

 

Download the app on Apple here and Android here.  

 

Remo Giuffré, TEDxSydney Director and Licensee said: “We’re expanding the live viewing options for 2014 to ensure that everyone across Australia and internationally can be involved in the day’s incredible line-up. TEDxSydney is all about spreading great ideas, so we’re spreading the ways fans can hear those ideas and be part of one of Australia’s biggest ideas festivals.”

 

Anyone can be part of the online conversation and the Twitter hashtags for the day are #TEDxSydney and #TEDxSydSat.

 

-Ends-

 

Media Enquiries: Sarah Tsiros sarah@launchgroup.com.au 0466 805 364 / 02 9492 1034

About: TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffré (REMO General Store) and is organised by a network of fellow thinkers and other long time collaborators. For a full listing of 2014 organisers see TEDxSydney.com. TEDxSydney is made possible by the generous contribution of its partners, sponsors and volunteers. Please direct TEDxSydney 2014 partnership enquiries to Felicity Fellows or Kate Dezarnaulds via the contact page on our website.

 

About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.

 

About TED: TED is a non-profit organisation devoted to Ideas Worth Spreading. Started as a four-day conference in California 30 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in North America (along with a parallel conference, TEDActive), and TEDGlobal is held each summer in another part of the world. 2014 will be held in Rio de Janeiro.

 

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14 Apr

Dr Katrina Warren launches Australia’s first online pet channel

by launch-admin Apr 14, 2014 0 Uncategorized

 

 

MEDIA RELEASE

 

New online community aims to educate and entertain animal lovers

 

Sydney, 10th April 2014 – Celebrity vet Dr. Katrina Warren today launched Australia’s first online pet channel in collaboration with Boom Video, Australia and New Zealand’s YouTube partner network

 

The new channel can be viewed on Dr. Katrina’s YouTube channels and will showcase new content created for the 63% of Australian households that own pets[1]. It is the first original Australian online channel to be produced by Boom Video, Australia’s leading online influencer network, and will simulcast three times a week on YouTube: www.youtube.com/drkatrina.

 

Boom will be assisting Dr. Katrina in the creation, production and content sharing for the new channel, which provides expert knowledge for pet owners and will also feature the famous Wonderdogs. The channel will see Dr. Katrina share her extensive knowledge and understanding of animals, to help people navigate the ins and outs of owning a pet.

 

New partners for the pet channel include KONG pet toys.

 

Dr. Katrina said that the new online format would allow her to reach out to far more people than a traditional TV show – and would help create a real Australian community for animal owners.

 

“There are over 33 million pets in Australia, but there is a real lack of resources focused on genuinely improving animal welfare by giving their owners the day-to-day advice they need,” she said. “The show will be a mix of useful tips, insight into the issues facing pets and their owners, and some entertaining videos featuring the Wonderdogs.

 

“The beauty of today’s online world is not only that there is free access to information right from your living room or backyard, but we can create a real community for pet owners and animal lovers across Australia. By tuning in, viewers will be able to learn the secrets to successfully training and caring for their pets. With love, patience and a few minutes a day people can enrich the bond they share with their own pet.”

 

Spiro Pissas, Commercial Director for Boom, said that the Dr Katrina Pet Channel was a watershed moment for online entertainment in Australia.

 

“We are thrilled to be collaborating with Dr. Katrina on what is a transformational media project. The Dr Katrina Pet Channel is being specially crafted to reach people across a number of social platforms, and with a serious lack of Australian online pet entertainment we believe it can ultimately transform the way the industry delivers information to pet owners.

 

“As online video continues to explode as a medium, especially for younger generations, we hope to deliver important information to viewers and we are looking forward to the journey with Dr. Katrina now setting the online world alight, as she has already done with TV.”

 

Every week Dr. Katrina will post three videos, including pet care advice, teaching tricks and providing training techniques that range from easy to advanced, in a way that viewers can use at home.

 

– ENDS –

 

For media enquiries, interview requests and further images

Ashford Pritchard, ashford@launchgroup.com.au t: 02 9492 1040 m: 0411 020 680

Laura Douglas, laura@launchgroup.com.au t: 02 9492 1002 m: 0452 505 859

 

About the Dr Katrina Pet Channel

Dr. Katrina Warren is a qualified veterinarian, author, event MC and dog trainer who has appeared across all media platforms. She is the resident veterinarian on the Today Show and has hosted a number of popular TV shows. Her first bestselling book Wonderdog starred Toby the border collie who was known and loved Australia-wide.

 

The Dr. Katrina Channel will feature three weekly episodes:

 

1.       Mondays will see Dr. Katrina answer viewer questions .

2.       Wednesdays she will do training and animal health stories.

3.       On Fridays Dr. Katrina will upload and share her funny video of the week.

 

The content will then be distributed across Boom’s digital multi-channel network and Dr Katrina’s online platforms:

 

·       YouTube: www.youtube.com/drkatrina

·       Twitter: www.twitter.com/drkatrinawarren

·       Facebook: www.facebook.com/drkatrinawarren

·       Instagram: www.instagram.com/drkatrina

 

About Boom Video and the Boom Natives

Boom Video is Australia and New Zealand’s first YouTube partner network, multi-channel network and online influencer talent agency. Formed in 2010, Boom was born from the evolving way that consumers are engaging with video content and the need for experts who could bridge the divide between advertisers and content creators. Boom Video supports brands and their agencies to seed content among digital influencers to get it seen, engaged with and shared.

 

In 2013 production studio Boom Natives was launched to connect brands and TV networks with talent, and to create original channels and content for online and social channels. Boom Video and Boom Natives’ network of online influencers reaches tens of millions of users, and incorporates Australia’s first YouTube partner network.  For more information: www.boomvideo.com.au

 


14 Apr

Australia’s top investment hot spots

by launch-admin Apr 14, 2014 0 Uncategorized

Media Release

 

Onthehouse reveals top inner ring city suburbs predicted to grow over next five years

 

Australia 14 April 2014: New research released today from Onthehouse’s property data arm Residex, reveals Australia’s top suburbs for residential property investment, based on their latest predictions data.

 

Although property market growth is expected to stabilise in 2014, the data shows that some inner ring suburbs still offer strong investment potential. 

 

John Edwards, consulting analyst for Onthehouse and founder of Residex, commented: “We are expecting to see Sydney and Melbourne’s growth rates slowdown in the next six months and in other national markets next year. Although inner ring areas often fall into the least affordable class compared to their suburban neighbours, the data indicates there are still opportunities for savvy investors, in the right suburbs.”

 

The findings show that every capital city has inner ring areas that offer strong opportunities for investors. Sydney’s Bellevue Hill, Melbourne’s Malvern, Brisbane’s Bulimba and Perth’s City Beach all feature prominently in the national top 10 for predicted growth – with annual average rates of growth over the next five years of better than 8%.

 

Mr Edwards commented: “From a national perspective, I’m expecting to see commentary from the RBA later this year that will affect consumer sentiment and again moderate growth. This will mean changes in the recent strong national growth trends. Property investors will need to be cautious about which suburbs they invest in – particularly in inner city areas, which will deliver a very mixed range of returns.

 

“Stable growth never occurs in a linear way. Overall, we expect to see a fall in growth by the end of the year, followed by two to three years of minimal to zero growth. Then by 2018, we are expecting to see a return to strong growth rates.”

 

House value growth – top suburbs to 2019

 

City

Suburb

Median Value

Capital Growth,

Last Year

Rental Yield,

Last Year

Predictions,

5 Year % p.a.

Sydney

BELLEVUE HILL

$3,384,500

1.31%

2.69%

10%+

Melbourne

MALVERN

$1,674,500

7.68%

3.26%

10%+

Sydney

ROSE BAY

$2,319,000

3.37%

2.62%

10%+

Brisbane

BULIMBA

$897,500

4.29%

4.47%

10%+

Melbourne

ELWOOD

$1,382,500

12.29%

3.41%

9%+

Sydney

MOSMAN

$2,454,500

12.73%

3.60%

9%+

Perth

CITY BEACH

$1,851,000

12.80%

3.30%

9%+

Brisbane

NEW FARM

$1,170,500

6.65%

3.58%

9%+

Melbourne

ST KILDA

$1,125,000

17.19%

3.71%

9%+

Perth

MOUNT PLEASANT

$1,295,000

5.77%

3.10%

8%+

                                                                                    Source: Onthehouse.com.au / Residex

 

Unit value growth – top suburbs to 2019

 

City

Suburb

Median Value

Capital Growth, Last Year

Rental Yield, Last Year

Predictions,

5 Year % p.a. 

Melbourne

ELWOOD

$532,000

6.12%

4.13%

8%+

Melbourne

ST KILDA

$465,500

6.18%

4.51%

7%+

Melbourne

RICHMOND

$507,000

6.41%

4.63%

7%+

Sydney

NORTH BONDI

$752,500

12.07%

4.69%

5%+

Sydney

MILSONS POINT

$1,061,500

15.43%

4.43%

5%+

Perth

SUBIACO

$632,500

3.82%

4.88%

4%+

Perth

CLAREMONT

$700,000

0.36%

4.48%

4%+

Perth

WEST PERTH

$537,000

2.81%

5.67%

4%+

Brisbane

WEST END

$489,500

6.12%

5.31%

4%+

Brisbane

NEW FARM

$501,000

5.17%

5.11%

4%+

                                                                                    Source: Onthehouse.com.au / Residex

 

Units are predicted to deliver lower returns than houses, with the top inner ring suburbs returning an average of 4 to 8%growth per annum over the next five years. Melbourne dominates the national top five – with Elwood, St Kilda, Richmond and Rhodes. While units in Sydney’s North Bondi, Perth’s Subiaco and Brisbane’s West End are predicted to deliver the top inner ring growth results in their respective cities.

 

Mr Edwards, added: “Melbourne is defying past predictions. My feeling is that there is an oversupply of property, especially units, but demand is currently being propped up by three main factors: property developers are managing their units well; international buyers are supporting new unit sales; and higher public confidence is being driven by factors like good clearance rates at auction.

 

“Anybody buying property over the next 12 months needs to be aware of the growth patterns, now more than ever it is important to do solid research around the market to back up your decisions with data and insight.”

 

 

-ENDS-

 

Media contacts

Ashford Pritchard: E ashford@launchgroup.com.au  / T 02 9492 1040 / M 0411 020 680

Laura Douglas: E laura@launchgroup.com / T 02 9492 1000 / M 0452 505 859

 

About onthousehouse.com.au

www.onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit onthehouse.com.au every month to search listings and view in-depth property data, making it Australia’s third most popular real estate platform.

 

Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.

 

 

cid:7F1815D8-9889-4D30-A7C3-89669B1432F0

 

Laura Douglas, Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

Inline images 1

 

13 Apr

Razor win CSR Monier media account

by launch-admin Apr 13, 2014 0 Uncategorized
MEDIA RELEASE 

 

Razor win CSR Monier

  

Friday, April 11, 2014: Australia’s leading independent media agency, Razor, today announced a new client to their growing portfolio, tiling and building company, CSR Monier Roofing.

 

Razor will be responsible for the company’s connection strategy and implementation across Australia. The team headed by, Business Manager Jamie Palmer, will assist the brand to reduce their reliance on paid media by leveraging owned and earned channels.

 

Monier is one of Australia’s most experienced, trusted and innovative companies with over 100 years’ experience in producing beautifully crafted roof tiles. They invest approximately $2million across offline and online channels.

  

Razor Group’s Executive Director, Martin Patton, said: “CSR Monier is one of Australia’s great, long lasting brands, which continue to grow and innovate. We’re really excited about reengineering how Monier go to market. Together, we’re creating new channel structures and commercial opportunities to engage both B2C and B2B markets.”

 

Monier’s Marketing Manager, Carlie Spiteri, said: “We’re moving into a new phase of business and evolving our consumer communications, so we were looking for a partner who could share this journey with us. We felt Razor quickly understood our business and could help move us forward. We were looking for a partner with the right expertise and we look forward to fostering a great relationship with Razor”.

  

-ends-

 

Media contact: Sarah Tsiros sarah@launchgroup.com.au (02) 9492 1034 / 0466 805 364

About Razor: Razor is the media brand within the full service Razor Group, which is independent, Australian-owned agency group. Founded in 2003, Razor Group specialises in working with brands on a mission to change, innovate and challenge category norms. Razor has worked with clients such as Colonial First State Global Asset Management, Sydney Opera House, Eftpos, Hachette, Mentos, 1300Home Loan, Paspaley, EMI, Navman, Fisherman’s Friend, Tabasco, Invisalign, Fit n Fast, Blanco Appliances, CSR Monier, The Biggest Loser and The Iconic. Razor has a presence in Sydney and Auckland. For more information: http://www.razor.net.au/

 

9 Apr

Moments Worth Sharing at TEDxSydney

by launch-admin Apr 9, 2014 0 Uncategorized

MEDIA RELEASE

Moments Worth Sharing at TEDxSydney

World-first mobile app puts Sydney ideas festival in your pocket

Sydney, Wednesday, 9 April 2014: TEDxSydney today announced the launch of a what is believed to be world first mobile application which uses real-time video tagging to help TEDx fans save and share their favorite moments. The companion app, created by digital development company Vivant, is designed to give TED fans the ability to capture moments of inspiration from the TEDxSydney program and create a personalised record of the day.

The app has been created as the perfect companion to the full day of talks and incorporates a simple mechanism that allows users to tag moments from the live talks in real time. Users can add notes and share these tagged moments via social media. An additional feature for members of the TEDxSydney community allows them to access their profiles and connect with people at the live event.

 

Remo Giuffré, TEDxSydney Director and Licensee said: “TEDxSydney is all about spreading great ideas.  Given the theatrical dynamics of what’s happening on stage at the live event, we wanted to create a mobile app that would complement, and not distract from the speaker experience on the day.

 

“The app enhances the live experience for the 2,300 attendees at the Sydney Opera House event as well as the tens of thousands of viewers from around the world who stream talks on the day or attend a satellite event.”

 

Euan Wilcox, Managing Director, Vivant Media said: “Our approach is all about putting the users at the heart of the development process, so we spent a lot of time working directly with the TEDxSydney community to determine what people want from a mobile experience. The greatest desire was to capture those magic moments from the talks and performances, to be able to tag these ideas and relive them after the event.

 

“We’ve created an app that does this in a very simple way, and have cut out features that would cloud or distract from the core function. The result is a simple and elegant mobile experience to add depth to TEDxSydney, a way for people to collect, relive and share those moments with their friends and followers.”

 

Vivant is a human-centric design company. The Vivant team were behind the successful mobile experiences: Commbank Kaching and RP Data’s RP Lister app. The TEDxSydney app is free and can be used by viewers at home and at live satellite events as well as by attendees at the Opera House on the day.

 

Download the app on Apple here and Android here.   

 

TEDxSydney takes place on Saturday 26 April 2014 at the Sydney Opera House.

 

App functions:

 

Before the event

·       View the program schedule and access background information on speakers and performers.

·       Login with your TEDxSydney profile to see who from your network is attending the event. Find contacts by interests, industries and year of attendance

·       Highlight your must-see speakers and set a reminder for during the event.

 

During the event

·       Tag your favourite moments either at the event or watching a live broadcast

·       Share moments and record notes against them

·       Stay up to date with the program schedule

·       Highlight new connections and people you meet during the day

 

After

·       Review your notes and tags, and export the list in an email

·       Playback any part of the day, and tag new moments you’d like to share

·       Follow-up with connections made on the day

·       Relive the day at anytime, through the app’s video playback screen

 

– ENDS –

 

Media information contact:

Sarah Tsiros M: 0466 805 364 | T: 02 9492 1034 | E: sarah@launchgroup.com.au

Ashford Pritchard M: 0411 020 680 | T: 02 9492 1000 | E: ashford@launchgroup.com.au

 

About TEDxSydney: TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffré (REMO General Store) and is organised by a network of fellow thinkers and other long time collaborators. For a full listing of 2014 organisers see TEDxSydney.com. TEDxSydney is made possible by the generous contribution of its partners, sponsors and volunteers. Please direct TEDxSydney 2014 partnership enquiries to Felicity Fellows or Kate Dezarnaulds via the contact page on our website.

 

About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.

 

About TED: TED is a non-profit organisation devoted to Ideas Worth Spreading. Started as a four-day conference in California 30 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in North America (along with a parallel conference, TEDActive), and TEDGlobal is held each summer in another part of the world. 2014 will be held in Rio de Janeiro.

 

About Vivant: Vivant is a human-centric design and digital development company that helps leading brands bring great ideas to life. Vivant has created world-leading digital and mobile solutions for some of Australia’s most recognised organisations, including Commonwealth Bank Australia, QANTAS and RP Data. With offices in Sydney and London, Vivant is an ideas lab staffed by a multi-disciplinary team of technology experts, creative thinkers and business strategists.

 

Founded in 2008, examples of Vivant’s work include the multi-award winning digital wallet Kaching, Property Guide and the CBA app for Commonwealth Bank Australia, RP Data’s highly successful Mobile Pro, pioneering proximity marketing technology Henry, and Jaro.com – the global game for good. For more information visit: vivant.com.au.