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Four more networks add listings to Onthehouse to reach unique homeowner audience

launchgroup.com.au > Blog > Uncategorized > Four more networks add listings to Onthehouse to reach unique homeowner audience
24 Jun

Four more networks add listings to Onthehouse to reach unique homeowner audience

launch-admin Jun 24, 2014 0 481

Media Release Australia 24 June 2014: Onthehouse Group today announced that four real estate networks have added their listings to Onthehouse.com.au. They join a rapidly growing number of agencies already using this site to reach a unique vendor audience researching properties across Australia. Stockdale & Leggo, Laing + Simmons and Starr Partners have all added their listings to the broad coverage of properties listed on Onthehouse.com.au, with the Raine & Horne network also coming on line in the coming weeks. Douglas Driscoll, CEO of Starr Partners, recently recognised as Australia¹s most innovative real estate brand said, ³For us, publishing our listings and sales results on the site is all about promoting ourselves to potential vendors and investors who use Onthehouse.com.au to do their property research.² Onthehouse CEO, Michael Fredericks, said: ³Unlike the traditional classified listings portals like REA and Domain, Onthehouse.com.au is about providing consumers with data. This environment therefore offers agents a tool to prospect for vendors and promote their success in their local area. In fact, in any one month, our recent Nielsen research has shown that only 20% of our audience visit our competitor¹s listings sites.² Peter Thomas, CEO of Stockdale & Leggo, commented: ³We are listing on Onthehouse.com.au to demonstrate the depth of our success to potential vendors as early in their research phase as possible, before they start actively researching other agents.² Onthehouse.com.au is the only website in Australia that provides free property data on over 98% of Australia properties and generates a unique audience of around 1.4 million unique visitors every month. By amalgamating feeds from multiple sources, Onthehouse.com.au provides consumers with in-depth Property Profiles containing data such as listing, sales and rental histories. In the last year alone, consumers have downloaded over 36 million property reports from Onthehouse.com.au, with property searches on the site increasing by over 80% in the last six months. Mr Fredericks, added: ³Onthehouse.com.au empowers the consumer to have more meaningful conversations with their local property experts ­ the real estate agents in their suburb. The free data we provide fulfils the consumers thirst for information, whilst creating questions that only local agents can answer. Indeed, we even provide our Console software clients with additional content to help them engage consumers. ³The appeal of publishing listings on Onthehouse.com.au is that agents can create an ecosystem that reaches homeowners before they are actively buying or renting a property. Smart agencies are waking up to this fact, and we are delighted to be partnering with four more of Australia¹s top networks.² Listings on Onthehouse.com.au continue to be completely free of charge. -ENDS- Media contacts Ashford Pritchard: E ashford@launchgroup.com.au ashford@launchgroup.com.au> / T 02 9492 1040 / M 0411 020 680 Laura Douglas: E laura@launchgroup.com laura@launchgroup.com> / T 02 9492 1000 / M 0452 505 859 About Onthousehouse.com.au www.onthehouse.com.au is Australia¹s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit onthehouse.com.au every month to search listings and view in-depth property data, making it Australia¹s third most popular real estate platform. Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia¹s real estate agencies, as well as being used by financial institutions and other property-related professionals.