6 November, 2014: Multi Channel Network (MCN) today announced Mercedes-Benz as a multi-platform partner for Sky News, including the first inflight advertising partner for Sky News coverage, on all Qantas domestic flights from Monday to Friday.
The partnership starts this month and runs until early 2015. Mercedes-Benz will also carry a broadcast campaign on Sky News, across the same period.
The advertising partnership includes billboard and TVCs, along with category exclusivity throughout the Sky News updates, which broadcast throughout the Qantas domestic flights.
MCN National Director of Multiply Integration and Content Partnerships, Elizabeth Minogue, said the relationship delivers a targeted multi-screen campaign to Mercedes-Benz’s core audience.
“As one of the world’s most prestigious brands, Mercedes-Benz is a highly appropriate multi-screen partner for Sky News and in particular the channel’s Qantas inflight entertainment content,” she said. “Mercedes-Benz want to target high value business travellers and through our consumer data and insights we were able show how a multi-screen campaign with Sky News on Qantas domestic flights would deliver on Mercedes’ objectives in 2015.”
Lachlan Jones, Managing Director Foundation, said: “Mercedes-Benz is thrilled to be Sky News’ first commercial partner across Qantas inflight entertainment. The partnership ensures we will engage with our target audience for Mercedes-Benz through multiple and regular touch points across the Qantas entertainment system.”
From 1 November 2014, SKY NEWS commenced as the exclusive supplier for inflight news with Foxtel as content partners. Advertising sales are represented exclusively by MCN for all Qantas inflight video, both domestically and overseas.
About Multi Channel Network (MCN)
Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 70 television channel brands, 138 websites, 69 m-sites/optimised mobile sites, 59 apps, 4 IPTV services and 3 Digital-Out-Home locations. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au