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2014

launchgroup.com.au > Blog > 2014
4 Mar

Students to explore #realworldsex at ad:tech Australia 2014 as part of new student stream

by launch-admin Mar 4, 2014 0 Uncategorized

MEDIA RELEASE

 

Students to explore #realworldsex at ad:tech Australia 2014 as part of new student stream

 

Cindy Gallop of TED talk fame asks marketing students to promote MakeLoveNotPorn.com at ad:tech NextGen challenge

 

Tuesday, 4 March, 2013: Australia’s top digital marketing and media conference ad:tech today announced that applications for the NextGen stream are now open to final year business, media and marketing students.

 

NextGen, which takes place on March 19 at Sydney Hilton, is a free, one-day program designed to educate the next generation of “Digital Rockstars” from Australia’s top universities. The program provides students access to leading digital brands including Google, Facebook and News Corp, some of the world’s leading creative, media and digital agencies, plus the chance to develop and pitch a creative campaign to a judging panel of senior industry professionals.

 

The creative challenge, which is headed by Jenny Williams, Managing Partner of Ideagarden, will see student teams create a campaign to promote MakeLoveNotPorn.com to fellow young Australians. Following a formal workshop in creativity and ideation, the students will watch Cindy Gallop’s TED talk on #realworldsex, with which she launched MakeLoveNotPorn. She argues that the absence of a healthy open dialogue around sex in the real world is leading to porn distorting how young men and women think about sex. MakeLoveNotPorn’s tagline is ‘Pro-sex. Pro-porn. Pro-knowing the difference.’ 

 

The campaigns will be pitched back to the group, and then formally judged by a panel of industry thought leaders who will evaluate each pitch based on its originality, relevance, practicality, and innovation using digital, social channels and data. The winners will be notified at the end of the day. All campaign pitches will be videotaped and sent to Cindy to review and potentially use.

 

ad:tech head of content, Chris Edwards, said that the NextGen challenge would showcase the best of young Australian marketing talent and bring a fresh perspective to ad:tech 2014.

 

“This year, ad:tech will play a part in bridging the talent gap in Australia’s digital sector by connecting Australia’s brightest university talent with some of the world’s leading digital brands and experts.The stream is all about offering students training in creative ideation, experience in group work, and the opportunity to pitch a real-life campaign,” he said.

  

“We’ve chosen a hugely worthwhile project as part of the campaign challenge, one that we think will really inspire the students. We are delighted that Cindy has allowed us to make her

TED talk the centerpiece of the challenge.”

 

MakeLoveNotPorn founder Cindy Gallop said ad:tech’s NextGen challenge would help make real world sex socially acceptable amongst Australian youth.

 

“Just as with everywhere else in the world, we need an open discussion around #realworldsex in Australia to combat the influence of porn as default sex education for young men and women,’ she said. “I’m really looking forward to seeing what the students create during the NextGen challenge, and I hope that the campaigns will encourage Australians to talk more openly, honestly and truthfully about sex, in order to have more people MakeAussieLoveNotPorn!”

 

Applications for the ad:tech NextGen challenge are now open here.

 

ad:tech is held on March 18-19, 2014. For more information or flexible ticketing options click here: http://www.adtechaustralia.com/.

 

-ENDS-

 

For more information, contact:

Sarah Tsiros

02 9492 1034 / 0466 805 364

sarah@launchgroup.com.au

 

About ad:tech 2014:

ad:tech Australia  is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. The event includes keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories. ad:tech 2014 also features an interactive exhibition marketplace.

 

ad:tech Australia is managed by dmg::events, a global events business that aims to drive the growth and improvement of the digital marketing and media industry. dmg’s other 2014 events include: iMedia Online Retail Summit – May 5-7, 2014, Crowne Plaza, Hunter Valley, ad:tech Data Summit – July 2014 and iMedia Brand Summit – September 2014. Further info: http://www.adtechaustralia.com/

 

About Makelovenotporn

MakeLoveNotPorn.com is the brainchild of Cindy Gallop. Cindy is an English advertising consultant, founder and former chair of the U.S. branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn companies.

 

Cindy came up with the idea for MakeLoveNotPorn based on personal experience. She then launched the campaign at TED in 2009. Cindy argues that in the absence of open discussion around sex in the real world, hard-core pornography has distorted the way a generation of young men and women think about sex. In order to make it easier to talk about #realworldsex, five years ago she launched a website, http://makelovenotporn.com/, aimed at correcting the myths being propagated. The extraordinary global response to that site led to the launch of its newest iteration in 2013: https://www.makelovenotporn.tv/.

 

27 Feb

Vivant appoints Mark Nickson as head of User Experience

by launch-admin Feb 27, 2014 0 Uncategorized

Media Release 

 

Vivant appoints Mark Nickson as head of User Experience

 

February 27th 2014: Leading human-centered design and digital development company Vivant today announced the appointment of Mark Nickson as User Experience (UX) Director.

 

Mr Nickson is an accomplished digital strategist and user-centric designer. He has over 15 years experience crafting innovative and immersive solutions for the web, mobile and social. He joins Vivant from Westpac, where he was Senior Manager of Customer Experience and Digital Design.  

 

Vivant is the creator of world-first mobile technologies for clients such as Commonwealth BankQantas and RP Data. Last year it launched start-up arm Vivant Ventures to identify and develop the most promising new ideas in business, in partnership with M.H. Carnegie & Co.  

 

Anthony Farah, Founder and CEO of Vivant, said that Mark’s appointments would underpin the next stage of the company’s growth.

 

He commented: “We ran an international search for over a year to identify the right person to head our UX team, and in Mark Nickson we’ve found not just one of the leading UX minds in the country, but also the ideal mixture of skills and experience. It’s a mission-critical role, and with his history in corporate environments, start-ups and as the head of his own digital agency, Mark is a perfect fit for the Vivant team.”

 

Most recently Mr Nickson was the design lead for Westpac’s mobile proximity payments app; designing and delivering Australia’s first Android based embedded secure element solution. He has also helped design products and services for Microsoft, McDonalds, Disney, the Canadian Government, and the Canadian Military among others. He was part of the team that designed HSBC’s TV Banking interface, as well as helping to conceptualise their early mobile banking experience. He has worked in the UK, US, Canada and Australia.

 

Mark Nickson, UX Director, Vivant commented: “Vivant is one of the most exciting companies I have met in Australia, with a very bright future. Its mixture of entrepreneurs, technologist and UX professionals, all working on leading edge innovation, which makes it a very dynamic place.”

 

“Working with the Vivant team is an opportunity to support some of the smartest people in the digital space, ones that live and breath design and innovation. It is a meeting of minds where we’ll go on creating game changing ideas, with a unique approach to product conceptualisation, design thinking, and smart commercialisation tactics, to disrupt a range of industries. The trump card for me is the opportunity to support our incubator and accelerator program and help influence some of Australia’s most exciting and emerging startup talent.”


– Ends –

 

Media Contact

 

Ashford Pritchard, Launch Group

E: ashford@launchgroup.com.au T: +61 (0) 2 9492 1040 M: +61 (0) 411 020 680

 

About Vivant

 

Vivant is a human-centric design and digital development company that helps leading brands bring great ideas to life. Vivant has created world-leading digital and mobile solutions for some of Australia’s most recognised organisations, including Commonwealth Bank Australia, QANTAS and RP Data. With offices in Sydney and London, Vivant is an ideas lab staffed by a multi-disciplinary team of technology experts, creative thinkers and business strategists.

 

Founded in 2008, examples of Vivant’s work include the multi-award winning digital wallet Kaching, Property Guide and the CBA app for Commonwealth Bank Australia, RP Data’s highly successful Mobile Pro, pioneering proximity marketing technology Henry, and Jaro.com – the global game for good.

 

For more information visit: www.vivant.com.au.



20 Feb

Macleay’s ADSPEAKS series returns for 2014

by launch-admin Feb 20, 2014 0 Uncategorized
MEDIA RELEASE

 

Macleay’s ADSPEAKS series returns for 2014

 

·      Principal of Third Eye Consulting Glen Fraser to kick off advertising talks

·      SBS Group Marketing Director Katherine Raskob to speak in March

 

Thursday, 20 February 2014: Independent education provider Macleay College is today announcing the line up for this year’s Adspeaks program – a series of talks by industry experts about the ever-changing advertising landscape.

 

Adspeaks was launched by the Advertising department in 2013 and will once again be held at the school’s Surry Hills campus throughout February, March and April.

 

The series kicks off on Monday 24 February with Glen Fraser, principal of Third Eye Consulting. Mr Fraser will discuss the future of the Ad Agency and whether they’re required in the modern world. He has over 25 years’ experience in the advertising, marketing and communications industries and has worked as the CEO of Y&R Brands and Euro RSCG Australia.

 

This year’s program also features Group Marketing Director at SBS, Katherine Raskob, who will highlight market-targeting tactics from broad reach to niche markets and the personalisation of broadcast marketing. Ms Raskob has more than 15 years experience in consumer marketing across a variety of entertainment and media industries with expertise in strategic, multi-platform marketing.

 

Other key speakers include Alex Roberts, Advertising Director at FINCH, who will talk about new technologies in advertising and Sydney-based typographer and artist Gemma O’Brien.

 

Advertising program leader, Ian Thomson, said the success of the first Adspeaks series last year has set the scene for a successful program in 2014.

 

“The knowledge shared by experienced marketers last year provided our students with a deep understanding of the fundamental skills required for modern day marketers,” he said. “In an industry that’s constantly evolving, keeping up-to-date with new strategies and approaches to advertising is vital”.

 

“The depth of knowledge and diversity between speakers this year will provide students and professionals with a fresh look into advertising and equip them with the skills needed to keep ahead of the pack.”

 

The full speaker timeline is:

 

·      Monday, 24 February, 12-1.30pm: Glen Fraser (Third Eye Consulting and ex CEO from Y&R Brands) on “The future of the Ad Agency – do we need them anymore?”

·      Monday, 10 March, 12-1.30pm: Katherine Raskob (Group Marketing Director at SBS) on “From broad reach to niche markets – the personalisation of broadcast marketing.”

·      Monday, 24 March 12-1.30pm: Alex Roberts (Advertising Director at FINCH) on “New technology in Advertising.”

·      Monday, 7 April 12-1.30pm: Gemma O’Brien (Typographer) on “The return of the Bespoke – Hand-Crafted lettering in Advertising”

 

Last year’s Adspeaks speakers included Profero creative director Matthew Delprado, Leo Burnett, Sydney Planning Director Caroline Ghatt, Art Director from The Monkeys, Robert Concepcion and Group Planning Director for Chanel from Mindshare.

 

AdSpeaks is open to Macleay students with limited sessions available for industry and public. For more information click here: https://www.macleay.edu.au/news/macleays-adspeaks-series-returns

 

If you would like to attend one of the above industry talks, email Ian at ithomson@macleay.edu.au

 

-ends-

 

For more information:

Sarah Tsiros

0466 805 364

sarah@launchgroup.com.au

 

About Macleay College: Macleay is Australia’s premier independent college, with a focus on making careers happen. The college arms students for job opportunities in the real world by providing the latest industry skills and education, connections and practical work experience. Macleay offer accelerated journalism and business degrees as well as industry-led diplomas. Business courses are developed around specialist interests such as real estate, event management, sports management and travel and tourism with entrepreneurial courses also part of their unique offering. They also offer a comprehensive advertising diploma. Macleay’s tertiary courses have an emphasis on multi-media qualifications, and offer students a hands-on approach, which ultimately helps fast track their career within just 12 months. The boutique college has a primary campus in Sydney and a Melbourne campus, which specialises in journalism education.

 

10 Feb

Parent-preneurs tackle childhood anxiety

by launch-admin Feb 10, 2014 0 Uncategorized

MEDIA RELEASE

 

·       Aussie start-up ‘Fishwah’ launched today

·       New digital tool empowering parents to help their children overcome fears

 

Australia, 3 February, 2014: With one in ten children being diagnosed with anxiety in Australia[i], a local start-up has launched today to address the rising issue: Fishwah. The innovative online tool is a world first, providing a system inspired by therapeutic techniques for families to manage and reduce anxiety for primary school aged children.

 

A behavioural change tool, Fishwah helps kids build confidence to achieve real goals – from academic to special needs, to overcoming worries, fears and anxiety issues. Based on the fundamental principles of exposure therapy, the online platform provides the structure to break issues into manageable steps, with a reward based progress system, and also offers tips and strategies to empower mums and dads.

 

The Fishwah founders, parent-preneurs Natalie and Stephen Byrne, said they developed the tool in response to discovering their son had anxiety issues and there was limited access to the right kind of help.

 

“Four years ago we learned that our son was suffering from anxiety issues, and we found there were no easy-to-access, hands-on, achievable programs for families to combat it,” said Co-founder Stephen Byrne.

 

“While traditional therapy can help, it is often difficult for families to juggle sessions with their busy daily schedules. While developing our own family’s response, Natalie and I began to design a digital tool to track and reward our child’s progress. We found that we’d built the groundwork for something that could help any parent in the same position as we were in – and the idea for Fishwah was born.”

 

Co-founder Natalie Byrne said: “A lack of confidence is a significant issue for kids and can end up holding them back – which I don’t think any parent wants for their child.

 

“Fishwah is breaking down access barriers with a new digital approach to traditional therapeutic techniques. Essentially we’ve taken the principles of the successfully proven exposure therapy, which is all about breaking down fears into graded steps, but we are making it digital.

 

“Fishwah offers an affordable option that allows families to work together from home in their own time. It can even be used by schools for learning development or psychologists as an extra tool for their kit bag. Children respond well to technology – online tools can engage kids in a positive way and Fishwah is ultimately helping them with their development and growth.”

 

Key Australian statistics show:

·       Over a 12 month period, one in seven Australians suffer anxiety.[ii]

·       Anxiety is the most common problem reported by children of all ages. Diagnosable anxiety disorders are found in around one in ten children.[iii]

·       The most common types of anxiety disorders in primary school aged children are phobias (including social phobias), separation anxiety and generalised anxiety.[iv]

·       Health economists predict that anxiety and depression will be the second highest burden of any disease by 2030.[v]

·       Research highlights the important role that parents play in affecting child anxiety, via their own anxiety and their parenting.  It is therefore essential that parents are active participants in intervention.[vi]

·       Cognitive Behaviour Therapy and Exposure Therapy are considered the most effective treatments for anxiety disorders.  They have an 80% efficacy rate when used properly and consistently.[vii]

 

To register or for more information visit http://fishwah.com/

 

-ENDS-

 

About Fishwah http://fishwah.com

Fishwah is based on the proven principles of exposure therapy with structured goal setting, but offers an online option for helping 5-12 year olds with their personal development and growth. The behavioural change tool brings parents and children together to help kids gain confidence and achieve goals, including those focused on overcoming worries, fears and phobias. The digital platform provides the structure to break goal setting into manageable steps with a system for rewarding progress, plus it offers great tips and strategies that empowers mums and dads.

 

Media Contact

Laura Douglas laura@launchgroup.com.au 02 9492 1002 / 0452 505 859

 

 

 

cid:7F1815D8-9889-4D30-A7C3-89669B1432F0

 

Laura Douglas, Account Manager 

Launch Management Group Pty Ltd

 

Room 6 285a Crown St, Surry Hills, NSW 2010

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 







































6 Feb

TEDxSydney 2014 live audience applications open: Tuesday 4 February 2014

by launch-admin Feb 6, 2014 0 Uncategorized

tedx_logoMEDIA RELEASE

TEDxSydney 2014 live audience applications open: Tuesday 4 February 2014

SYDNEY: Tuesday 4 February 2014: Annual ideas festival, TEDxSydney, today opened up the application process to attend this year’s event as a member of the live audience. Application forms can be viewed, completed and submitted via the TEDxSydney website: www.tedxsydney.com

Attendees have until Friday 28 February to submit their application for one of the 2,250 seats. Successful applicants will be notified via email on 3 March 2014.

The full day event will be held within the Concert Hall of the iconic Sydney Opera House on Saturday 26 April and, as with the four previous TEDxSydney events, the full day of programming will blend talks and performances with interspersed “tasty video bits”.

On the programming front, our curatorial teams (talks, performances and video), led this year by Editorial Director Edwina Throsby, are working hard to make sure that attendees are delighted, challenged and inspired. For 2014, food will once again be closely integrated with the day’s proceedings.

Last year’s event included talks by anti-poaching crusader Damien Mander; Ron McCallum, who reflected on technology transforming blindness; Joost Bakker, the horticulturalist and entrepreneur; Julian Assange and Benny Wenda’s lawyer, Jennifer Robinson; Alice Gorman, the space archeologist, plus a performance from beat-boxer Tom Thum. Thum’s performance has generated over 11 million views on YouTube and is the highest viewed performance in TEDx history.

Remo Giuffré, TEDxSydney Licensee, said: “We are excited to be opening up applications for TEDxSydney 2014. Once again, it is shaping up to be quite a day and we look forward to sharing it with the TEDxSydney community.

“We’re expecting a large number of applicants this year based on the event’s popularity in 2013 – we had over 35,000 watching last year – so, I encourage enthusiasts to jump online and submit an application as soon as possible.

The application process is straightforward. We’re looking for people who are doing interesting things, and who really want to be in the room on the day.”

Live attendance costs $250 per person and delivers a full day of talks and performances, food and beverages, a goodie bag and an invitation to the after party.

For more information visit: www.tedxsydney.com

-ENDS-

Media Enquiries: Sarah Tsiros sarah@launchgroup.com.au 0466 805 364 / 02 9492 1034

 

About TEDxSydney: TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffré (REMO General Store) and is organised by a network of fellow thinkers and other long time collaborators. For a full listing of 2014 organisers see TEDxSydney.com. TEDxSydney is made possible by the generous contribution of its partners, sponsors and volunteers. Please direct TEDxSydney 2014 partnership enquiries to Felicity Fellows or Kate Dezarnaulds via the contact page on our website.

About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.

About TED: TED is a non-profit organisation devoted to Ideas Worth Spreading. Started as a four-day conference in California 30 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in North America (along with a parallel conference, TEDActive), and TEDGlobal is held each summer in another part of the world. 2014 will be held in Rio de Janeiro.

4 Feb

MCN relaunch multi-screen competition platform

by launch-admin Feb 4, 2014 0 Uncategorized

MEDIA RELEASE

 

MCN relaunches TV WINNERS

 

New hub to offer promotional opportunities across multiple screens and social media

 

Tuesday, 4 February 2013: Multi Channel Network (MCN)’s competition hub, TV WINNERS, has launched a complete rebrand and rebuild to expand audience engagement and deliver additional opportunities for advertisers.

 

TV WINNERS is dedicated to providing advertisers with a simple and cost-effective platform to run consumer promotions. The new TV WINNERS platform allows advertisers to deliver their campaign across multiple screens and achieve audience engagement, capture key data, build brand loyalty, plus increase online, social and even retail traffic.

 

The relaunch will be bolstered by a new membership drive, an updated design, an expanded social footprint, a dedicated mobile site and new client packages to increase deliverables and engagement opportunities.

MCN Director of Marketing and Multiply Productions, Paul MacGregor, said: “TV WINNERS allows advertisers to develop campaigns which deliver true audience engagement, providing brands the opportunity to interact with consumers on a heightened level. The new TV WINNERS platform means brands’ campaigns can now be extended across broadcast, online, mobile, social and retail platforms.”

 

Over the last seven years, TV WINNERS has hosted 255 advertiser promotions, attracting over 1.2million entries, all competing to win almost $1million worth of brand funded prizes.

 

The MCN Multiply team together with the new TV WINNERS hub has the capability to deliver any type of competition such as Game of Chance or Game of Skill, with entry mechanics like simple Text, SMS, Unique Code, Proof of Purchase, Video / Photo uploads, and Multiple Choice options. Through the use of bespoke creative and targeted media placement across MCN’s portfolio, TV WINNERS can effectively reach any target audience for the promotion.


The new-look site will be launched with two promotions for Universal Pictures’ movie releases – Last Vegas and Endless Love.

 

As part of the launch, MCN are running a TV WINNERS competition targeted to brands and agencies. Simply experience the site and be in the chance to win the ultimate multi-screen prize.

  

The TV Winners rebuild has been delivered in partnership with MNET, AIRBORNE and Captiv8.

 

– ends –

 

Further information:

Sarah Tsiros

(02) 9492 1034 / 0466 805 364

sarah@launchgroup.com.au

 

About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

30 Jan

Communication services giant to pioneer augmented reality in Australian market

by launch-admin Jan 30, 2014 0 Uncategorized
MEDIA RELEASE

Communication services giant to pioneer augmented reality in Australian market

 

·      David Francis to head Blue Star Interactive

·      Former Google Earth Director and AR expert Dave Lorenzini to speak at launch events

 

Thursday, 30 January 2014: Communication services leader Blue Star Group has today announced the launch of Australia’s first specialised augmented reality (AR) marketing services division under the Blue Star Interactive moniker.

 

The division will deliver next generation augmented reality and contextual marketing services to brands. It will bring global innovation to the Australian market, helping marketers engage with consumers using the best-in-class technology.

 

Kim Lykissas, Group General Manager – Sales and Marketing, Blue Star Group, said: “Augmented reality, in conjunction with wearable technologies and the internet of things, will be the largest leap in consumer technology since the roll out of the worldwide web. Our new division will pioneer the most comprehensive AR capabilities in the market, and collaborate with clients on innovation that will move the bar for how brands approach marketing in Australia.”

 

Blue Star Interactive will offer a range of cutting-edge services from the bespoke development of AR technologies and applications to campaign-based creative and delivery support utilising smart mobile devices. It will leverage Blue Star Group’s unrivalled expertise in design, print and logistics to offer a complete end-to-end solution to clients.

 

The division will be led by creative technologist David Francis, who has conceived and produced groundbreaking AR campaigns and experiences for 20th Century Fox, Stockland and Target.

 

Over the past three years he has worked with Silicon Valley-based experts to identify key contextual marketing trends from augmented reality to virtual reality, geo-fencing, blue tooth beacon micro location and adaptive big data. He has also won numerous industry awards for his work in the communications space.

 

Mr Francis said that Blue Star’s new interactive division would apply augmented reality to help brands bridge the divide between marketing activities and new technologies.

 

“Every major consumer tech brand is preparing for the explosion of wearable technology and AR, so marketers need to be ready to take advantage of this next wave,” he said. “The way that people perceive and experience the world is going to be shaped by these augmented reality tools. 

 

“For marketers today, content is absolutely King. But as readers become users and mobile becomes the first screen, context is now Queen. Augmented reality technology allows us to robustly visualize a clear and defined path to purchase using mobile and tablet applications. And it can collect key behavioural data.

 

“Blue Star Interactive will be completely unique in the Australian market, having the resources and access to global expertise. We will deliver contextual marketing through augmented online and print communications, and will combine these to create the most accountable and measurable media channel in the market.”

 

To celebrate the launch of the new division, Blue Star Interactive is hosting an invite-only Augmented Reality technology showcase in Melbourne and Sydney in February with former Google Earth Director, Dave Lorenzini.

 

Mr Lorenzini is an augmented reality expert currently working on creating the “next net” in the world around us, with cutting edge AR and visualization companies. He will be speaking about the future of our digital landscape and where AR fits in the marketing communications market.

 

– ENDS –

 

For more information:

Sarah Tsiros – sarahtsiros@launchgroup.com.au or +61 (0) 2 9492 1034 / +61 (0) 466 805 364

 

About Blue Star Group

 

Blue Star Group is Australia’s largest and most diverse print communications business. Specialising in print solutions, print management, direct mail and logistics, the group helps thousands of businesses connect with their customers.

 

Blue Star Group has over 1000 employees who work across its four core divisions: Blue Star IQ, Blue Star PRINT, Blue Star DM and Webstar. In January 2014 the group launched Blue Star Interactive to develop innovation services and technologies in the augmented reality and contextual marketing spheres.

22 Jan

ad:tech Australia announces data leaders as 2014 keynote speakers

by launch-admin Jan 22, 2014 0 Uncategorized

MEDIA RELEASE

 

ad:tech Australia announces data leaders as 2014 keynote speakers

 

Quantium owner Tony Davis and Director Tim Trumper to take the stage

 

Wednesday, 22 January, 2013: Australia’s top digital marketing and media conference ad:tech today announced Quantium owner Tony Davis and Director Tim Trumper in their second round of keynote speakers for the March event.

 

Speaking on day one of the conference, Mr Davis and Mr Trumper will highlight data disruption over the next five years and its effects on the marketing industry. The keynote will discuss the application of data and how to use data-driven strategies to drive insight that will achieve accountable marketing investment and optimal business performance.

 

Other additional key speakers at the event include:

 

·       Award winning speaker and founder of integrated marketing agency, aimClear®, Marty Weintraub. In his session, Mr Weintraub will provide crucial information around how to drive targeted and scalable social traffic, which generates authentic content.

·       L’Oreal’s head of digital, Christophe Eymery. Christophe will discuss how the beauty brand deployed their branded content platforms and human resources within their digital Eco-System and broader Marketing Mix to better communicate with consumers and deliver brand objectives.

·       Hillsong Church’s brand consultant, Ray Bull. Mr Bull will compare brand ‘Christianity’ to other modern day marketing giants and highlighting what binds these tribal communities together.

·       SBS Director of Marketing, Helen Kellie. With her extensive experience in marketing, brands and audience engagement Ms Kellie will be opening the conference’s design stream by sharing multiple examples of how audiences are consuming shows in an ever-evolving way and how brands should respond to these changing habits.

·       Prof. John Galloway, the scientist who used forensic data to discover Ivan Milat and the Bali Bombers. In Partnership with Centrifuge, John will demonstrate how his work can be used within the advertising space in a technology showcase.

·       Kevin Goult, General Manager Marketing, Audi Australia. With digital creative agency Holler, Mr Goult will talk about how Audi created a unified view of their customers.

 

Full speaker bios can be provided on request.

 

ad:tech head of content, Chris Edwards, said the conference lineup for 2014’s event was one of the best they’d seen yet and the caliber of speakers was higher and more versatile than ever before.

 

“We’ve purposely chosen speakers that we knew would not only provide delegates with insightful content, but also information that was entertaining and engaging,” he said. “We’ve also stepped outside the box this year and selected leaders who provide interesting perspectives and information that you wouldn’t necessarily hear about at a usual marketing conference. For example, Professor John Galloway – whose software has been used by Mi5 and the FBI to catch criminals – will be talking about using data analytics to target key consumers instead.”

 

ad:tech have also released the first edition of this year’s agenda. For more information click here: http://www.adtechaustralia.com/agenda-day-one

 

ad:tech is held on March 18-19, 2014. For more information or flexible ticketing options click here: http://www.adtechaustralia.com/

 

-ENDS-

 

For more information, contact:

Sarah Tsiros

02 9492 1034 / 0466 805 364

sarah@launchgroup.com.au

 

About ad:tech 2014:

ad:tech Australia  is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. The event includes keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories. ad:tech 2014 also features an interactive exhibition marketplace.

 

ad:tech Australia is managed by dmg::events, a global events business that aims to drive the growth and improvement of the digital marketing and media industry. dmg’s other 2014 events include: iMedia Online Retail Summit – May 5-7, 2014, Crowne Plaza, Hunter Valley, ad:tech Data Summit – July 2014 and iMedia Brand Summit – September 2014. Further info: http://www.adtechaustralia.com/

22 Jan

Vivant hires Euan Wilcox to head media and marketing division

by launch-admin Jan 22, 2014 0 Uncategorized

Media Release

 

Vivant hires Euan Wilcox to head

media and marketing division

 

Sydney, January 22 2014 – Vivant today announced the appointment of Euan Wilcox as Managing Director and partner of its media and marketing division.

 

Vivant has developed world-first mobile technologies for clients such as Commonwealth BankQantas, and RP Data. Last year it launched start-up arm Vivant Ventures to identify and develop the most promising new ideas into businesses, in partnership with M.H. Carnegie & Co

 

The firm’s media and marketing division will work primarily with large-scale brands, but will also apply its expertise to new ventures and Vivant’s own products. In short, it will offer an integrated offering to clients who wish to both develop and market new products and services using mobile and digital technologies.

 

Anthony Farah, founder and CEO of Vivant, said that the newly refocused division would aim to deliver tangible business results to clients here in Australia, as well as abroad.

 

He commented: “Vivant have been indirectly offered media and marketing services in various forms while creating and launching innovative mobile experiences. This new team will add a strategic marketing component to our business, with a focus on driving customer engagement and ensure the commercial success of new projects.

 

“Euan brings to the Australian market his global experience and expertise in mobile, social and digital marketing strategies. He will help us build up our capabilities here in Australia, and also to ramp up Vivant’s presence in international markets.”

 

Wilcox joins Vivant from Razorfish, where he was Senior Vice President for South East Asia, and was responsible for leading global client relationships in Asia and developing the agency’s network in the region. He was previously Managing Partner for The Upper Story, the Singapore-headquartered agency that was acquired by Isobar in 2011, and has held senior roles with PublicisDDBEuro RSCG and OgilvyOne in Sydney, London, Hong Kong, Bangkok and Amsterdam.

 

Successful campaigns he has led include the three-year social ‘Dell Swarm’ across the UK, Canada, Singapore and Australia, a first of its kind social commerce platform that won a number of industry awards including the Digital Marketing Awards (Beijing) and Grand Prix at the Singapore Media Awards 2009. He started his digital marketing career in Sydney in the 1990s, where he was responsible for producing some of Australia’s first commercial websites for brands such as Vodafone and Novell.

 

Wilcox said: “I’m excited to be working with such an innovative Australian organisation to bring a new form of consultancy to the market. Vivant has a unique entrepreneurial culture backed by substantial technological skills, which allows us to go beyond the traditional approach to look to new commercial models for our clients. These could involve partnerships, funding, investment, co-ownership and other structures to help brands bring new ideas to market.

 

“While strategy, creative and design will be central to what we offer, our approach will be grounded by the customer-centric and lean start-up methodologies that Vivant use to develop digital technologies.”

 

– Ends –

 

Media Contact

 

Ashford Pritchard, Launch Group

E: ashford@launchgroup.com.au T: +61 (0) 2 9492 1040 M: +61 (0) 411 020 680

 

About Vivant

 

Vivant is a human-centered design and digital development company that helps leading brands bring great ideas to life. Vivant has created world-leading digital and mobile solutions for some of Australia’s most recognised organisations, including Commonwealth Bank Australia, QANTAS and RP Data. Headquartered in Sydney and with offices in London, Vivant is an ideas lab staffed by a multi-disciplinary team of technology experts, creative thinkers and business strategists.

 

Founded in 2008, examples of Vivant’s work include the multi-award winning digital wallet Kaching, Property Guide and the CBA app for Commonwealth Bank Australia, RP Data’s highly successful Mobile Pro, pioneering proximity marketing technology Henry, and Jaro.com – the global game for good.

 

For more information visit: vivant.com.au.


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