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January 2015

launchgroup.com.au > Blog > 2015 > January
30 Jan

Queensland: Australia’s leading digital economy

by launch-admin Jan 30, 2015 0 News, Uncategorized


Australia, 21 January 2015: The Australian Computer Society (ACS) today called on all political parties to commit to Queensland becoming the leading digital economy in Australia. The ACS has highlighted four key issues for debate during the Queensland election campaign, including a dedicated Digital Economy Ministry with an Advisory Council, more focus on digital skills and digital literacy, and creating digital cities.

Chair of the ACS Queensland Branch, Dr Nick Tate, said: “Digital technologies will create more jobs by providing the essential foundation on which future growth will be delivered for Queensland. Digital technologies are critical drivers of productivity growth, innovation, and higher standards of living. So we need to ensure Queensland has an adequate supply of ICT skills, a digitally-literate workforce, and ongoing collaboration on digital issues between academia, industry, government and the community. We need to use digital technologies to help create new industries, help existing industries retain a competitive advantage, and provide new opportunities for employment and growth.”

The ACS recommends a focus on four key issues:

1                     Digital Economy Ministry & Digital Ministerial Advisory Council

Establish a dedicated Digital Economy Ministry headed by a Cabinet Minister, supported by a Digital Ministerial Advisory Council. The Council would provide advice to the Government on issues and initiatives related to: the demand and supply for ICT skills; digital literacy of the workforce; workforce development planning; and assisting key Queensland industries to become more competitive in a digital economy.

2                     Digital Skills

There needs to be a stronger emphasis on digital technologies in the education system.  The ACS strongly recommends mandating a Digital Technologies stream as part of the primary and secondary school curriculum; encouraging VET providers to ensure all students attain some minimum level of ICT skills and competencies; and employers and educators must work collaboratively to provide ICT students (tertiary and VET) with more work-integrated learning opportunities (such as internships) to help develop work readiness.

3                     Digital Literacy of Small to Medium Enterprises (SMEs)

With SMEs representing the vast majority of businesses in the economy, driving growth requires Governments to create an environment where these businesses can thrive. This includes SMEs being assisted to attain minimum levels of digital competence and literacy. The ACS recommends the creation of a “hands on” program which works with individual businesses to benchmark their digital literacy, identify specific areas of weakness, and assists them engage with suitable organisations and professionals who can help address these weaknesses.

4                     Digital Cities

A commitment to building one or more ‘digital cities’ in Queensland by 2020. A digital city deploys digital technologies deeply to generate significant and widespread community benefits .The Institute of Electrical and Electronics Engineers (IEEE) – the world's largest association of technical professionals – defines Digital or Smart Cities as: "A smart city brings together technology, government and society to enable the following characteristics: smart cities, a smart economy, smart mobility, a smart environment, smart people, smart living, smart governance[1].”

For the full ACS QLD election statement head to: https://www.acs.org.au/news-and-media/news/2015/2015-queensland-election-priorities-for-a-stronger-digital-economy


Further Information

Laura Douglas / laura@launchgroup.com.au / 02 9492 1002 / 0452 505 859

Thomas Shanahan / thomas.shanahan@acs.org.au / 0449 902 130

Dr Nick Tate / 0412 674010

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

30 Jan

ingogo appoints CCO from GE Capital and CFO from AAPT, gears up for further expansion

by launch-admin Jan 30, 2015 2 News, Uncategorized

ingogo logo2


·      National business expansion plans for ingogo

·      ingogo set to launch new products this year

Sydney, 22 January, 2015: Australian taxi app and mobile payment provider, ingogo, today announced a new Chief Commercial Officer (CCO) Craig Hopper, and new Chief Financial Officer (CFO) Trent Jerome. The new staff appointments come as ingogo eyes nation-wide expansion and is set to launch new products in the year ahead.

Founder of ingogo, Hamish Petrie, said both Mr Hopper and Mr Jerome are great assets to the team, particularly with their experience relating to ingogo’s plans to expand in other cities and launch payments technology for small businesses.

With strong teams in Sydney and Melbourne, where ingogo is live, we are now starting to grow ingogo in new cities with Adelaide, Brisbane and Perth on our hit list,” he said. “Mr Hopper brings a wealth of experience and knowledge to ingogo as its new CCO, especially to assist and help lead this expansion.

“It’s an exciting year ahead for ingogo as we are also preparing to list on the ASX. Our new CFO Mr Jerome has a solid background with public companies and vast IPO experience, which is of great value to us. With a focus on change management and business integration, he has the great ability to streamline business operations, which will increase efficiency and bottom line profit, through commercial strategies.”

Craig Hopper, CCO, is an experienced General Manager, COO, Marketing and Sales Leader, with 20 years’ experience in financial services, telecommunications and management consultancies.

Hopper spent the last 10 years with GE Capital in Australia and in Europe in senior roles in General Management, Sales, Marketing and Operations. Prior to that he worked for SingTel Optus for three years in Product and Strategic Marketing and five years at Accenture in London as a management consultant.

With a growing sales team around the country, Hopper’s role as Chief Commercial Officer involves leading the Sales, Business Development, and Corporate Development efforts.

Mr Hopper commented: “It’s an honour to join such a successful and vibrant company who are really paving the way for innovation in the taxi industry and for start-ups across Australia. It’s a great time to be joining ingogo with their solid plans to grow and expand the business.”

Trent Jerome, now ingogo CFO, has more than 22 years of progressive experience in finance and operations, with roles held previously at AAPT, PowerTel and Salmat. At ingogo, his core responsibilities will include heading up the finance department, preparing ingogo for IPO, company secretarial, operational plan development and development of business strategy and investment.

Mr Jerome said: “I thoroughly enjoy working in companies that improve an industry and challenge an incumbent. I have been following ingogo's success since its start-up and I am very excited to be taking ingogo to its next level."

In October 2014, ingogo announced a $9 million funding round, taking its total raised to $16.2 million. It also announced a partnership with Xero to develop a portable payment and accounting platform for small businesses.


Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 94292 1040 or 0411 020 680

About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo's safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne.

ingogo also provides a mobile payment platform for taxis to process payments. ingogo is extending its payment platform into other industries beyond taxis, for business owners and SMEs, in October 2014 via a partnership with Xero, the leading cloud accounting platform.

30 Jan

ACS appears at Data Retention hearings calling for focus on ethics and professionalism

by launch-admin Jan 30, 2015 3 News, Uncategorized


Australia, 30 January 2015: The Australian Computer Society (ACS) has called for a greater focus on trust and ethics in regards to professionals working with sensitive data as hearings continue into proposed changes to Data Retention legislation. The ACS President Brenda Aynsley OAM appeared before the Parliamentary Joint Committee on Intelligence and Security, on Thursday January 29.

In her evidence Ms Aynsley said: “The very sensitive nature of this data means that we need to trust that these practitioners will operate with the highest standards of ethics and professionalism.  We need to be confident that important privacy and security principles are not breached.  Breaches will heighten concerns, which already exist in the community about this legislation and therefore potentially undermine the Government’s efforts to provide agencies with the tools they need to fulfil their roles. We’ve heard this afternoon, and I’m sure you’ve heard on many occasions, the fear, uncertainty and doubt that exists in the minds of those who’ve appeared before you and those that have reported on your work. So for the very same reasons that there are well established processes, systems and standards in place to ensure the highest levels of professionalism and ethics amongst our doctors, lawyers and engineers, so too do we now need to start regarding elements of ICT practice in the same way.”

In response to questioning form the Committee Chair, Mr Dan Tehan MP, Ms Aynsley identified the current confusion around the definition of content and metadata.

“We need a clear definition from the Committee on what is content and what is metadata and what the distinction is. There is a certain lack of clarity around what is meant by metadata and where metadata ends,” she said.


Further information

Laura Douglas, Launch Group, 0452 505 859


Thomas Shanahan, Australian Computer Society, 0449 902 130


About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

30 Jan

ABC Innovation appoints Alvaro Marquez as new Head of Service Design

by launch-admin Jan 30, 2015 20581 News, Uncategorized

29 January 2015



ABC Innovation appoints Alvaro Marquez as new Head of Service Design


ABC Innovation today announced the appointment of Alvaro Marquez to the newly created position of Head of Service Design, ahead of its evolution into ABC Digital Network in February 2015.


Marquez has over 14 years’ comprehensive expertise in product development, user experience, visual design, ideation and art direction that has seen him lead work for brands including Audi, BMW, Nokia, GSMA, Microsoft and the Commonwealth Bank of Australia.


Prior to joining ABC Innovation, Marquez was Creative Director at global design firm frog in Shanghai where he developed a scalable design vocabulary and unified design language system for one of the largest financial entities in Asia. He also led a team of designers, technologists and strategists in developing concepts around new ground-breaking mobile and image sensing technologies for historically relevant mobile developers.


Throughout his professional career, Marquez has managed large Experience Design projects for leading organisations, gaining experience in Shanghai, Amsterdam, New York, Singapore and Madrid.


Marquez’s role as Head of Service Design was created as part of the leadership restructure at ABC Innovation as it evolves into ABC Digital Network. Marquez will be tasked with driving an integrated audience-centric focus and bringing together User Experience (UX) and Design into one aligned team.


Director of ABC Innovation, Angela Clark, said: “We are delighted that Alvaro is joining the ABC Innovation team. More than ever, it is now critical that our online product offerings are audience-centric, and that we focus on the needs of Australians in a rapidly changing media landscape. 


“Alvaro’s impressive background managing large-scale Experience Design projects globally, ensures he is well placed to lead the service design of the ABC online products.”


Marquez said: “The ABC has a reputation for innovation in media that reaches far beyond Australia’s shores. I am excited to be working with a globally recognised pioneer that is also such an important cultural institution for the entire nation. I look forward to bringing engaging and enthralling experiences to the ABC’s many online and digital audiences and continuing to drive the ABC in its leading role of respected media authority.”


For images, further information or interviews: 

Sarah Bond: T 02 9492 1041 / M 0449 543 181

Ashford Pritchard: T 02 9492 1040 / M 0411 020 680


About ABC Innovation:

ABC Innovation manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps. ABC Innovation also creates digital media content and services for online, mobile and emerging platforms. ABC Innovation will be known as ABC Digital Network as of February 2015.


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