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June 2015

launchgroup.com.au > Blog > 2015 > June
29 Jun

MCN & OMD FUSE launch experiential activation for McDonalds, starting in Melbourne today

by launch-admin Jun 29, 2015 2 News

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MEDIA RELEASE

 

Australia, 26 June2015: Multi Channel Network (MCN) is today launching an activation for the new ‘made to order’ McDonald’s product Create Your TasteTM devised in partnership with OMD FUSE. The experiential campaign will see the new offering taken out of the restaurant and onto the road, with a fully customised food truck experience.

 

The activation allows customers to design their own fresh gourmet burgers from a Create Your TasteTM branded food truck, turned pop-up restaurant, which will be touring the country with executions at a range of high profile events.

 

The campaign kicks off today at the OZ Comic-Con Pop Culture event, at the Melbourne Convention Centre. These experiential activations will be amplified across MCN's TV and digital platforms to maximise reach and engagement in Create Your TasteTM.

 

MCN Multiply Activations Group Manager Kelly Carey said: “MCN is breaking new ground to create one-on-one interactions with consumers, within environments they are incredibly passionate about. It is very innovative for a media owner to be able to deliver such a unique execution in-house and MCN is thrilled to be leading this part of the Create Your TasteTM campaign. 

 

“We have created a platform which allows the brand to engage with fans on social media and to encourage them to share their food creations. Ultimately, we are connecting McDonald’s directly with their desired audience, and through the strength of MCN’s offering, showcasing their new messaging and positioning,” she said. Customers can share their personalized burger creation with the hashtag #createyourtaste.

 

OMD Fuse Communications Director, Aaron Miller, said: “When we started this project we identified early on that MCN was the ideal partner to help us deliver this campaign. Their experience in large scale integrated campaigns and wide reaching audience base, are just some of the reasons why our partnership with MCN on this project really works.

The key to this campaign is trial and this project does just that, gets the product into people’s hands within environments you wouldn’t expect to see McDonald’s.

 

McDonald’s Australia National Marketing Manager, Jo Feeney, commented: “MCN and OMD FUSE have worked with us to bring to life our very ‘Un-McDonald’s’ campaign positioning, which is  all about showing audiences a very different offering with Create Your TasteTM compared to what their pre-conceived ideas of McDonald’s may be. The strength of the activation tour allows us to directly connect with consumers face-to-face to demonstrate the uniqueness of this new offering. The customer can then continue on a journey with the brand through online and across different screens. We love the creativity of the campaign and how it creates a memorable experience for customers.”

 

The activation will be rolled out across eight national events up until December and is proposed to continue into the New Year.

 

For more information: https://mcdonalds.com.au/create-your-taste

 

 

-ENDS-

 

Further information: Laura Douglas (02) 9492 1002 / 0452 505 859 laura@launchgroup.com.au

 

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 88 websites, 33 m-sites/optimised mobile sites, 61 apps, 4 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

17 Jun

ingogo closes $12 million Series C funding round

by launch-admin Jun 17, 2015 0 News, Uncategorized

ingogo logo2

 

 

 

 

MEDIA RELEASE           

                                          

 

·       Funding round ranks ingogo the 2nd largest equity crowd funded deal in the world

·       Significant follow-on from existing investors

 

Sydney, 28th May 2015: Australian taxi app and integrated mobile payment provider ingogo today announced the successful closure of a $12million Series C funding round, ahead of its plans to list on the ASX in 2016. The company has now raised more than $28 million in its short three year history – attracting Australian and offshore institutional investors, some of Australia’s leading family offices and technology investors to its register.

 

More than one third of the total round ($4.2 million) was placed through VentureCrowd, making it the largest equity crowd funded deal in Australia and the second largest in the world[i].

 

ingogo is the fastest growing integrated mobile payments provider in the Australian Taxi Market, having recently surpassed 5,000 active drivers.  Drivers’ benefit from the latest payments capability married to a leading app-based booking platform, available on iOS and Android handsets.

 

Hamish Petrie, founder and CEO of ingogo, said: “For taxi users, ingogo is now the clear, leading alternative to Cabcharge and the incumbent taxi networks. We continue to grow our driver base rapidly each week and we are well underway with our national roll out plans.”

 

The capital raised will be used to accelerate the marketing rollout of ingogo’s newly revamped taxi booking app and to support the rollout into Brisbane, Perth and Adelaide. The taxi app now includes a market leading corporate feature that provides business users with a seamless booking and expense management platform, partnering with the leading expense management platform, Concur (a subsidiary of SAP).

 

The funding will also support the ramp up of ingogo’s mobile payments system for small businesses, in partnership with Xero, as ingogo adapts its technology to take on new verticals outside of the taxi industry.  Suitable for businesses who need to make payments while out on the road, ingogo provides a seamless payment solution that integrates and reconciles with their Xero accounts in real time.

 

Mr Petrie added, “The latest funding was made possible by ingogo’s highly disruptive business model and proven high growth.  ingogo, which is a public unlisted company, grew its revenues in FY14 by 464% over the prior year and featured in the Deloitte’s Fast 50 Rising Star awards.”

 

The latest Macquarie Bank Taxi Tracker data, released in late February, suggests ingogo has become the third largest player in the taxi mobile payment space, with its market share growing to 11%, from 8.5% in October 2014.

 

Mr Petrie added: “It’s exciting to be at the forefront of innovation in Australia and to be growing so rapidly. As ingogo has grown from a start-up to a high-growth and disruptive technology company, we have continued to look at how to develop our platform and take on new markets and verticals. As well as continuing to drive growth in our passenger taxi booking app and corporate services, we see huge opportunities in the broader mobile payments space through our integration capability.”

 

-ENDS-

 

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 94292 1040 or 0411 020 680

 

About ingogo:

ingogo is an integrated mobile payments company, currently in the Taxi and SME markets in Australia. It’s mobile app assists private and corporate customers to easily book and pay for taxis through their mobile phones. It allows passengers to communicate directly with registered taxi drivers in their local area, see where their driver is and their estimated arrival time, with the option to pay using ingogo's secure in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne, and has recently launched in Brisbane, Perth and Adelaide.

 

ingogo has extended its payment platform into other industries beyond taxis, for business owners and SMEs, via a partnership with Xero, the leading cloud accounting platform.

 

[i] Comparison to Forbes 10 of the top equity crowdfunding campaigns of 2014: http://www.forbes.com/sites/chancebarnett/2014/12/17/top-10-equity-crowdfunding-campaigns-of-2014/

 

 



 

17 Jun

MCN helps brands partner with social influencers for season two of NBCUniversal E!’s Fashion Bloggers

by launch-admin Jun 17, 2015 5 News, Uncategorized

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Media Release

 

 

Leading advertisers connect with viewers and create conversations across high traffic social channels as part of multi-screen campaigns

 

Australia, Friday 5 June 2014: Multi Channel Network (MCN) today announced Holden, Schwarzkopf, Samsung and Oral B as the new partners for Season 2 of the much anticipated Australian made series, Fashion Bloggers on E! furthering NBCUniversal’s commitment to produce high quality local content.

 

Fashion Bloggers Season 2 is back by popular demand and premiered last night at 9.30pm on Foxtel’s E! It follows the fast-paced lives of Australia’s top independent fashion and beauty bloggers:

·       Amanda Shadforth, Oracle Fox

·       Kate Waterhouse, KateWaterhouse.com

·       Sara Donaldson, Harper & Harley

·       Zanita Whittington, Zanita.com

·       Nadia Fairfax, Fairfax Journal

 

The new partnerships see some of Australia’s biggest lifestyle brands work with the show’s talent to produce multi-screen campaigns across broadcast, social and digital. Given the program is centred on Australia’s biggest social influencers in the fashion and beauty world, the campaigns will also run across social media channels, leveraging the bloggers’ large digital and social channels.

 

Chris Taylor, VP of International Television Aus / NZ NBC Universal, said: “When there is a strong fit between the advertiser’s brand and the network’s content, a meaningful connection with consumers can be established. Fashion Bloggers Season 2 will work to strengthen the partners’ engagement with the fashion and beauty community through our influential and prominent talent.”

 

MCN National Director of Multiply Integration and Content Partnerships, Elizabeth Minogue, said: “These partnerships demonstrate the power of social influence and how it can act as a launch pad for brands to grow their social footprint. Influencers provide inspiration to savvy audiences, and Fashion Bloggers reaches this highly fashion conscious consumer, allowing brands to create content and conversations around trends in beauty and fashion.

 

“Our aim with brand partners is to be able to provide them with these opportunities, but then to be able to amplify this level of engagement across multiple platforms, including the brand’s owned media, to elevate the message and help drive sales.”

 

Holden’s collaboration with Oracle Fox’s Amanda Shadforth will help promote the launch of the new Holden Cascada, whilst Schwarzkopf’s partnership with Zanita Whittington will amplify her current Schwarzkopf ambassadorship after Season 1. Viewers will see Samsung ambassador Nadia Fairfax showcase the all-new Samsung GS6 within the program.

 

In addition to the in-show partners, Oral B has signed a broadcast partnership. Their campaign for Oral B 3D White will feature Sara Donaldson and includes a series of content pieces to be played in and around the show’s airtime to further extend Oral B’s content partnership with her.

 

Min-Sean Chew, Advertising and Brand Communications Manager, Holden, said: “Holden’s sponsorship of Fashion Bloggers provides the perfect platform to present our gorgeous new European convertible – the Cascada – to a style-focussed audience. By integrating the car and our Cascada Brand Ambassador Alex Davis into the program and across TV, digital and social, Fashion Bloggers perfectly aligns the beautiful Cascada with the life and luxury of the fashion world in an entertaining and natural manner.”

 

Lauren Gooch, Communications Manager, Schwarzkopf, said: “This year we wanted to focus on building our credentials in what we know best – hair. Teaming up with E!’s Fashion Bloggers and Zanita was a perfect way to strengthen our position within both the fashion and digital space. Through Zanita’s highly engaging, authentic blogging style and significant influence, Schwarzkopf will connect with consumers on a whole new level, providing a captivating experience to build brand perception and drive a stronger connection with our audience to better influence consumer behaviour.”

 

-ENDS-

 

Further information:

Laura Douglas

(02) 9492 1002 / 0452 505 859

laura@launchgroup.com.au

 

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 122 websites, 33 m-sites/optimised mobile sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

 

About NBCUniversal International Networks

NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.  The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.

 

NBCUniversal International Networks is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

 

 

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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17 Jun

MCN evolves television trading landscape with programmatic TV platform

by launch-admin Jun 17, 2015 0 News, Uncategorized

 

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MEDIA RELEASE

 

 

MCN and AOL Platforms officially launch first private exchange for linear TV in Australia

 

Australia, Friday, 12 June 2015: Multi Channel Network (MCN), in partnership with technology provider AOL platforms, has launched MCN Programmatic TV which allows media agencies to buy broadcast linear TV inventory through a private exchange.

 

MCN Programmatic TV allows advertisers to trade against the most highly targeted consumer segments in television. Agencies can buy broadcast linear TV inventory like they would web-based video, for all MCN channels including FOX8, FOX SPORTS, The Lifestyle Channel, Sky News, Cartoon Network, Discovery, UKTV, E!, NatGeo, MTV, plus many other leading STV brands. It’s a culmination of a five-year and $30 million investment from MCN.

 

The platform also allows buyers to plan, buy and report against a number of consumer segments from MCN’s audience panel, Multiview, which combines detailed viewing patterns from 110,000 homes with actual consumer and purchase behaviour insights.

 

MCN CEO Anthony Fitzgerald said this shift is a significant departure in traditional TV trading and the results seen since turning the platform live is a clear indication of what the market can expect in future years.

 

“The last four weeks of results have demonstrated a profound shift in the Australian TV trading industry,” he said. “Advertisers are now able to purchase highly targeted television audiences, rather than be limited by fixed spot placement trading.

 

“Through this automation we are delivering advertisers a simpler and smarter way to buy television. Additionally, the Multiview targeting capabilities allow for greater data-driven campaign strategies, delivering more effective and powerful campaigns. The launch of MCN Programmatic TV will change the media landscape and I’m thrilled that together with AOL Platforms, we’re leading this transformation.”

 

The programmatic private exchange is powered by one of the worlds most sophisticated trading platforms, LandMark, and has been in operation since May 1, 2015. Four agencies have used the platform so far including Dentsu Aegis and OMD.

 

Peter Horgan, OMD CEO and MFA Chair, said: “Programmatic systems are critical to the Australia media industry moving forward. They streamline an inefficient transactional model and drive greater effectiveness for clients. This evolution allows our people to concentrate business impact and results. We see this shift as a major contributor in attracting and retaining great talent.”

 

Paul Brooks, MD Amplifi, Group Investment & Partnerships – Dentsu Aegis Network, said: “MCN's dynamic TV offering has been a huge success for our agency teams and clients and has improved the way we buy TV. We’ve seen increased efficiency, targeting and access to inventory thanks to the platform and believe the system is an excellent foundation into true Programmatic TV. We are committed at Dentsu Aegis Network in providing our clients with solutions that improve the outputs of their media investment and we see Programmatic TV, specifically MCN’s platform, as a way to significantly better campaign outcomes.”

 

MCN National Sales Director, Mark Frain, said: “It’s an enormously positive step for the TV industry. We have exceeded our own expectations with a number of agencies already on board in the first month MCN Programmatic TV has gone live. These agency groups are also planning on booking subsequent campaigns for their different clients in the near future, most importantly across new Multiview consumer segments, which fits with our detailed rollout plan for this year. Many businesses have talked about bringing it to market; it’s nice to say it’s already arrived.”

 

AOL Platforms Managing Director ANZ, Mitch Waters, said: “This marks a quantum shift in how television is bought and sold. Using rich data and programmatic technology buyers can plan their TV based on highly targeted audience segments, within a customer centric platform, leveraging simplistic workflow automation and insightful reporting. It also marks a significant step towards the amalgamation of buying for digital and traditional TV, as the boundaries merge and advertisers look to build campaigns that can track consumers across all media.”

 

“This is a significant development and I’m proud that Australia is leading the way.”

 

-ENDS-

 

Further information (MCN):  Laura Douglas (02) 9492 1002 / 0452 505 859 laura@launchgroup.com.au

 

About Multi Channel Network (MCN)
Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 122 websites, 33 m-sites/optimised mobile sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

 

About AOL Platforms

AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is a global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.

 

For more information about AOL Platforms, please visit www.aolplatforms.com.

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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17 Jun

ICT skills shortage points to enormous career opportunities – finds ACS & Deloitte

by launch-admin Jun 17, 2015 0 News, Uncategorized

 

 

 

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MEDIA RELEASE

 

Digital disruption continues to change the role of technology across the workforce in the future

 

Australia, 16 June 2015: The ACS – the Professional Association for Australia’s ICT Sector, in partnership with Deloitte Access Economics, today launched a new report, Australia’s Digital Pulse, which shows that digital technologies is one of the fastest growing parts of Australia’s economy. It found its economic contribution grew in the past three years to a 5.1% share of our GDP – from $50 billion in 2011 to $79 billion in 2013-14.

 

The report found there has been 5% growth in the number of ICT professionals, with an increase to 600,000 ICT workers in 2014, and demand for a further 100,000 workers over the next six years. Despite the demand, the number of graduates with ICT qualifications has declined significantly since the early 2000s.

 

The report shows that Australia needs a workforce that is equipped with the ICT skills necessary to fuel its digitally-driven economic growth. This creates an enormous opportunity for students considering a career in ICT.

 

John O’Mahony, Deloitte Access Economics director said: “The contribution from ICT to Australia’s economy, and our successfully meeting our productivity challenges, are at risk if we don’t ensure there is an adequate workforce equipped with the necessary ICT skills. We urgently need to boost both awareness and opportunity around ICT skills development.”

 

“Despite the strong growth in demand, with a projected gap of more than 100,000 ICT workers in the next five years, and declining rates of ICT graduates, we are facing a serious problem.”

 

The report also found that, despite the influence of digital technologies on the next generation’s future career opportunities, Australian schools are well behind in the use of digital technologies within an education setting. Currently only 3% of Year 6 students frequently use ICT in schools for technical tasks.

 

ACS CEO Andrew Johnson added “An ICT career represents an outstanding job opportunity for graduates in the coming decade – students, parents and careers advisors should pay attention to this fact.

 

“We need to look beyond stereotypes and see the future ICT professional with new eyes, with digital disruption creating jobs requiring ICT skills within a diverse range of sectors and professions. The data shows there is huge versatility in ICT.”

 

Other key findings show:

·       Employment in the ICT sector is expected to grow by 2.5% per year over the next six years to 2020. Compared to employment for the economy as a whole, which is forecast to grow by 1.6%.

·       The gender pay gap in ICT stands at 20%, significantly lower than the workforce average of 34%.

·       47% of all workers who studied ICT are now in other professions, such as advertising, marketing or accounting.

·       43% of workers in ICT occupations studied courses other than ICT or engineering, such as commerce and management degrees

·       52% of ICT workers are in industries outside ICT itself including professional services, public administration and financial services.

·       The highest growth rate in demand for ICT qualifications is forecast for postgraduates, with demand forecast to grow at 4.2% annually over the six years to 2020.

 

Productivity growth in the Australian economy will be increasingly driven by digital technology in the future, particularly as the mining boom wanes. The rapidly growing digital economy means that ICT skills will play an increasingly important role in future economic growth. Australia needs to ensure that its education system, policy settings and business practices are all working towards equipping the country’s workers with the required technological skills. This will ensure that the Australian workforce is well-placed to meet the future challenges associated with digital disruption.

 

The Solution

The report found that to address the major projected skills gap, it needs a multifaceted solution with government, businesses and education institutions and industry associations all playing a role.

 

As shown in the report, the ACS and Deloitte Access Economics recommended:

·       An increased national focus on growing Australia’s ICT capabilities and skills in the workforce

·       Federal and State governments accelerating the development and implementation of the Technologies component in the Australian Curriculum, with a particular focus on computing skills and training of teachers

·       Higher education institutions promote the strength and diversity of ICT related study and career paths to students

·       Businesses provide opportunities for employees to develop their ICT skills through on the job training, workshops, upskilling courses and other business development initiatives.

 

Brenda Aynsley, ACS President said: “It is high time that we have a stronger focus on Digital Technologies, particularly computational thinking and coding, in schools right from a foundation level, in order to prepare our next generation workforce for the future. Otherwise we are at high risk of falling behind the rest of the world in an increasingly globally connected economy.”

 

Australia’s Digital Pulse is a comprehensive analysis of the ICT sector and the economy (formerly known as the ICT Statistical Compendium). For more information: http://bit.ly/ausdigitalpulse

 

The ACS and Deloitte Access Economics is launching the report, with the Hon Malcolm Turnbull MP, at an event at the National Press Club, on Tuesday 16 June at 5.30pm, with an open Q&A to discuss the findings.

 

-ENDS-

 

Further information

Laura Douglas, Launch Group, 0452 505 859

laura@launchgroup.com.au

Louise Proctor, Launch Group, 0452 574 244

louise@launchgroup.com.au

Thomas Shanahan, ACS, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the ACS

The ACS is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 

 

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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