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July 2015

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19 Jul

ingogo unveils its inaugural cheeky consumer ad campaign

by launch-admin Jul 19, 2015 1 News

ingogo logo2 

 

 

 


MEDIA RELEASE  

  

Sydney, 20 July 2015: Leading taxi services and mobile payments provider ingogo has rolled out its first ever consumer advertising campaign – encouraging more Australians to use the latest technology to book a cab. The targeted campaign has run across outdoor, digital and radio in Sydney, and involves a satire promotion of a 1300 INGOGO hotline, paradoxically the number not to call if you want to book a taxi.

 

The campaign was developed by creative agency Special Group, with Match Media as the media agency and Launch Group supporting on PR and communications. It initially focused on the Sydney metro region and aimed to encourage the 88%[1] of Sydney-siders who still don’t use taxi apps, to switch over to ingogo for a faster, more convenient and better taxi ride.

 

The creative for the campaign ran on billboards and digital signage in high traffic density locations and featured some of Australia’s most talented elderly models. The use of quirky imagery was paired with firmly tongue-in-cheek audio, including spots on KIISFM and an actual 1300 INGOGO number that takes callers through a labyrinth of voice messages advising callers to download the ingogo app and book their cab.

 

Jeff Lim, CMO at ingogo, said: “As our first ever major advertising initiative, we wanted a campaign that cuts through the noise and introduced our brand to Sydney consumers – and one that also reflected our values as a high-growth tech player, disrupting a major industry. One of the major hurdles is the adoption of technology by consumers that might not be as tech savvy, and we wanted to get their attention, and educate them. It’s a cheeky nod towards those who are still using old school methods to book a taxi by calling up over the phone.

 

“So far, we’ve been delighted with the reception to the campaign. Its unique approach and use of humour is helping to drive downloads and engagement with the ingogo app,” he said.

 

Complementing the campaign, a series of videos explaining the ingogo taxi booking app’s features have also been created. These videos take pride of place on the ingogo website, and are also being transmitted via ingogo social platforms such as Facebook and Twitter.

 

You can view one of the videos here:

 

The campaign is currently in market and will run until August.

 

– ENDS –

 

[1] From ingogo consumer research released April 2015

 

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

 

About ingogo:

ingogo is an integrated mobile payments company, currently in the Taxi and SME markets in Australia. Its mobile app assists private and corporate customers to easily book and pay for taxis through their mobile phones. It allows passengers to communicate directly with registered taxi drivers in their local area, see where their driver is and their estimated arrival time, with the option to pay using ingogo's secure in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne, and has recently launched in Brisbane, Perth and Adelaide.

 

ingogo has extended its payment platform into other industries beyond taxis, for business owners and SMEs, via a partnership with Xero, the leading cloud accounting platform.



[1] From ingogo consumer research released April 2015

17 Jul

Oz film-makers donate profits to beyondblue

by launch-admin Jul 17, 2015 0 News


MEDIA RELEASE


TOUCH opens in Australian cinemas 17 May

Australia, 30 April 2015: Australian production company Triptych Pictures and film distributor ScreenLaunch have today announced that their profits from the upcoming Q&A charity screenings of new Australian thriller, TOUCH, will be donated to the charity beyondblue.   


TOUCH is set to open in select cinemas in Melbourne, Adelaide and Sydney next month, with the Regal Theatre in Adelaide hosting the Australian Premiere on Sunday 17 May. A series of Q&A sessions will be held following some of the screenings with cast including Leeanna Walsman and Matt Day, and writer/director Christopher Houghton, in attendance.


The filmmakers are pleased to be able to give support to this organisation alongside the many other groups and individuals in Australia who believe in its message.


Julie Byrne, Producer of TOUCH, said: “Many people who worked on this film gave up their time and energy above and beyond for no extra reward, for which I am still most grateful. In some way, donating net profit to charity is an extension of that ethos.”


In the lead up to the Q&A charity screenings, Triptych Pictures and ScreenLaunch have engaged with crowdspeaking platform, Thunderclap, to further promote the film and its filmmaker’s fundraising efforts for beyondblue.

 

TOUCH follows the compelling journey of a mother, Dawn, (Carl Barron’s Manny Lewis star Leeanna Walsman) and her daughter Steph (South Australian newcomer Onor Nottle), who are on the run from a mysterious man, John (Matt Day, recently known for his role in Rake).  The film was produced by Julie Byrne from Triptych Pictures, the co-producers of the AACTA winning ‘Best Film’, The Babadook.

 

To view the TOUCH trailer head to: https://youtu.be/6kYaW2NibNY

 

To secure your tickets to the Q&A charity sessions ahead of the TOUCH theatrical release, visit:

 

The Regal Theatre, Australian “Red Carpet” Premiere: http://www.trybooking.com/HOMH

Event Cinemas, Bondi Junction: http://trybooking.com/HPPI

The Classic Cinema, Melbourne: http://www.classiccinemas.com.au/Movie/Touch

The Cameo Cinema, Melbourne: http://www.cameocinemas.com.au/Movie/Touch

 

-ENDS-

About Triptych Pictures

Triptych Pictures is an independent production company based in South Australia making quality, compelling screen content for cinema, television and online for both domestic and international audiences.

About beyondblue

beyondblue is an independent, not-for-profit organisation working to increase awareness and understanding of anxiety and depression in Australia and to reduce the associated stigma. beyondblue is a bipartisan initiative of the Federal, State and Territory Governments supported by the generosity of individuals, corporate Australia and Movember.

Media Contact: Laura Blue laurab@launchgroup.com.au (02) 9492 1000 / 0416 699 925 

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17 Jul

The ultimate solution for international students

by launch-admin Jul 17, 2015 0 News


MEDIA RELEASE

 

Cohort Solutions launches CohortSIM a convenient and reliable SIM plan powered by Optus

 

Brisbane, 8 April 2015 – Leading edu-tech startup, Cohort Solutions, today launched a new product for international students planning to live abroad in Australia for their studies: CohortSIM.

 

Powered by Optus, CohortSIM is specifically designed to maximize time efficiency for international students by allowing them to purchase and activate their SIM card before they leave their home country – so that it is ready to use as soon as they arrive in Oz.

 

Also aimed at reducing the cost of living for students, the SIM plan operates under a strict “only pay for what you use” policy – starting at $1/day, students can use their mobile phones to make a call, send an SMS/MMS and/or access their internet data, but will not be charged for the days they are too busy to call, text or surf the net.  

 

Mark Fletcher, CEO of Cohort Solutions, said he was thrilled that Optus had jumped on board in support of one of Cohort’s founding missions, which is to help thousands of international students lower the cost of their Higher Education experience while living down under.    

           

“Optus has successfully accommodated our overall goal to reduce international students’ living expenses with this outstanding SIM Plan – there is currently not a better value SIM on the market. International students will not only be attracted to the plan’s affordability but will love its flexibility and the automatic upgrades offered at minimal cost.

 

“One of the stand-out features of the CohortSIM Plan is that it suits the full-time study load of students’ perfectly. If students find themselves not having enough time in the day to scratch their head let alone use their mobile phone, unlike with contracts, they simply won’t be charged for it. And at the other side of the spectrum, if they are having a well-deserved break at the uni bar one day, they can make unlimited calls and send unlimited texts to their uni mates for just $1.50.”

 

 

 

 

 

 

John Bailey, National Business Manager at Optus Pre-Paid Services, commented: “It’s great to be working alongside Cohort Solutions to deliver the Cohort Sim Plan to international students travelling to Australia for educational purposes. Moving countries is hard enough as is without the burden of having to go out and find a suitable and affordable phone plan when you get there. It’s such a peace of mind to know you’ve already got it all sorted before arriving! Plus, with Cohort Sim it’s guaranteed you won’t be paying off exorbitant mobile phone bills – so we are really happy to have joined forces with Cohort to make international students’ lives that little bit easier.”

 

For more information on the Cohort Sim Plan visit: https://cohortsim.com/en

 

– ENDS –

Media contacts

 

Ashford Pritchard, Launch Group                                                                                         

E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040

 

Laura Blue, Launch Group                                                                                         

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000.

 

About Cohort Solutions

Cohort Solution’s innovative vision is to reduce the cost of international education by decreasing the cost of tuition for international students; and to provide value-enhancing products for service providers in the international education industry. Cohort Solutions currently services customers in 135 countries worldwide. For more information: http://cohortsolutions.com

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17 Jul

Australian technology transforms Paris airport experience

by launch-admin Jul 17, 2015 0 News



MEDIA RELEASE

 

·      Twenty ICM Auto Bag Drop units ‘go live’ serving Air France customers at Charles de Gaulle airport

·      First large scale deployment of self-service bag drop units in France

·      Australian-developed technology expected to process 1.5m bags in 12 months


Sydney, 9 March 2015: ICM Airport Technics, the Sydney-based global leader in airport baggage technology, today announced the roll out of its Auto Bag Drop technology in Paris’ Charles de Gaulle Airport.

 

The first stage deployment saw twenty ICM units become operational in Air France’s T2E and T2F terminals, for Air France customers flying on domestic and international routes. A further fifteen Auto Bag Drop units will be rolled out later this year in Charles de Gaulle T2E, T2F and T2G.

 

Auto bag drop units bring a seamless check-in experience to customers, allowing them to check-in their luggage at self-service terminals. They significantly reduce check-in times and clean up crowded terminals. The units integrate cutting-edge scanning technology with ergonomically friendly design, and ‘plug’ directly into existing airport baggage handling infrastructure. They also facilitate real time monitoring and fault recovery, with the 24 hour support provided by ICM’s central control team. 

 

Mike Sanderson, Managing Director of ICM Airport Technics UK, said: “We are thrilled that the first round of Auto Bag Drop units have successfully commenced operation at Charles de Gaulle Airport – cementing ICM Airport Technics’ technology as the most deployed and proven self-service check-in solution. This also signifies our first rollout in Continental Europe, which is a major milestone for us.”

 

“This growth and expansion is only the beginning for ICM Airport Technics in France, with a further 15 units to be installed in Paris in coming months. We look forward to making the check-in process a fast and efficient one for passengers in Charles de Gaulle and Orly Airports.”

 

Nicolas Champeaux, Procedures & Operations Manager at the Baggage Operational Unit of Aéroports de Paris Charles de Gaulle, commented: “This month we processed the first live bags for passengers travelling Air France at Charles de Gaulle’s 2TE and T2F terminals and were delighted by the reception they received from travellers. The installation of ICM’s units is a definite win-win situation– there are not only strong check-in capacity benefits for us but passengers are also taken by the innovative technology, and the simpler and faster process for checking in.”

 

Samir Cadi, Program Manager – Air France said: “The Auto Bag Drops are working very well and are meeting our expectations.  We look forward to further roll-outs of this technology in France, as well as some airports abroad that we operate in.”

 

ICM Airport Technics approximated that a total of 1,500,000 bags will be processed through Aéroports de Paris airports this year alone.

 

-ENDS-

 

Media Contacts

 

Ashford Pritchard, Launch Group                                                                                           

E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040

 

Laura Blue, Launch Group                                                                                           

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000

 

About ICM Airport Technics

ICM Airport Technics is a global leader in airport baggage technology, and inventor of the self-service Auto Bag Drop units used by the world’s best airport terminals. Headquartered in Sydney, Australia with offices in the UK, Germany, and Singapore, ICM Airport Technics uses cutting-edge innovation to help airlines and airports enhance the traveller check-in experience, while helping airports and airlines improve their efficiency. ICM Airport Technics currently operates over 100 Auto Bag Drop units in over 16 airport terminals across the world, and processes more than 6 million bags a year. 

17 Jul

Seamless bag check for Sydney Airport T1 as pilot project made permanent

by launch-admin Jul 17, 2015 2 News




MEDIA RELEASE

  

Sydney, 11 February: Global leader in airport baggage technology, ICM Airport Technics, today announced that Sydney Airport has purchased the Auto Bag Drop units currently installed in the T1 International Terminal following a successful 12-month trial.

 

The pilot project, which took place in Australia’s busiest international airport terminal, servicing around 13 million travellers annually, saw four Auto Bag Drop units process more than 125,000 bags. These self-service baggage check-in units will now be placed into permanent service, helping to bring a fast and seamless check-in experience for QANTAS customers flying on international flights.

 

The customisable ICM Auto Bag Drop self-service units are already in operation across Australia for domestic flights, and have helped cut check-in times and clear up crowded terminals across the country, as well as in leading international airports such as London’s Heathrow airport.

 

They integrate cutting-edge scanning technology with ergonomically friendly design, and ‘plug’ directly into existing airport baggage handling infrastructure. They also ensure real time security and safety, with 24 hour monitoring provided by ICM’s support team. 

 

Richard Dinkelmann, Managing Director of ICM Airport Technics, commented: “We are delighted that Sydney Airport has made the decision to purchase our Auto Bag Drop Units for the T1 International Terminal following a very successful pilot.”

 

“These market leading self-service bag drop units not only deliver notable benefits to both airports and airlines, but they present passengers with a simpler and faster service for checking in their bags – it is very rewarding for us to see that Sydney Airport has experienced first-hand such improvements. This is another key milestone for bringing the Australian-developed Auto Bag Drop experience to international travel across the world.”

 

-ENDS-

 

Media Contacts

 

Ashford Pritchard, Launch Group                                                                                                                               

E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040

 

Laura Blue, Launch Group                                                                                                                             

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000

 

About ICM Airport Technics

ICM Airport Technics is a global leader in airport baggage technology, and inventor of the self-service Auto Bag Drop units used by the world’s best airport terminals. Headquartered in Sydney, Australia with offices in the UK, Germany, and Singapore, ICM Airport Technics uses cutting-edge innovation to help airlines and airports enhance the traveller check-in experience, while helping airports and airlines improve their efficiency. ICM Airport Technics currently operates over 100 Auto Bag Drop  units in over 14 airport terminals across the world, and processes more than 6 million bags a year.

 

17 Jul

Government investment helps position Queensland as Startup State

by launch-admin Jul 17, 2015 0 News


MEDIA RELEASE                                

 

Australia 14 July 2015: Queensland business leader and startup advocate Steve Baxter today recognised the state Government’s ‘Advance Queensland’ budget initiatives as a win for the startup community and the Queensland economy.

 

Mr Baxter, an entrepreneur and investor who established Brisbane’s premier co-working community, River City Labs, said the funding priority given to startups in the budget will help position Queensland as Australia’s leading startup state.

 

“Queensland has the fundamentals in place to become Australia’s strongest startup ecosystem. If we take positive control of the growth of our entrepreneurial community, the returns to Queensland could be enormous,” said Mr Baxter.

 

“The recent Crossroads Report by StartupAUS identified that high-growth tech startups could account for $US109 billion and 540,000 new jobs Australia wide by 2033. To say this is a huge opportunity is an understatement.  The Queensland government is smart to put their hand up for a significant share of this potential economic windfall.”

 

Mr Baxter said he was also pleased to see the government focus on the role of private sector in growing a stronger startup culture.

 

“Although universities and research establishments play a role in producing more entrepreneurially enthusiastic graduates, these institutions will not produce the next world beating tech startup founders in Queensland. In order to secure that we need a whole of pipeline approach. It’s high time we developed a plan to build more global companies in Queensland led by entrepreneurs and not the insistence that this must come from the academic sector. A new approach is needed.

 

“While matched funding from governments is an important part of the process, this is ineffective without the right kind of input and support from the broader startup ecosystem.

 

“Where this essentially starts is by incorporating coding and technology skill building into every stage of the schooling process, to promote the number of science, technology, engineering and maths graduates. And on a more sophisticated level, it means providing startup founders with access to good advice, mentoring and growth capital along with R&D tax incentives and the encouragement of later stage investment support through Private Equity and Venture Capital. The Queensland Government plan does seem to have elements of these and as such would make it a very integrated, thoughtful and national leading approach.

 

“River City Labs is a vital part of this pipeline, offering strong support to Queensland entrepreneurs. River City Labs’ recent Startup Weekend Brisbane event reaffirmed the state’s incredible pool of local startup talent, with over 200 business founders, entrepreneurs, developers and investors turning out for the launch event.

 

“We are keen to work alongside the government to support the success of the initiatives introduced in this budget and establish Queensland as the startup leader in Australia. The devil will be in the detail and we look forward to the good words being translated into great actions,” said Mr Baxter.

 

-ENDS-

 

Media Contacts:

Laura Blue laurab@launchgroup.com.au 02 9492 1000 / 0416 699 925

 

About Steve Baxter

Steve Baxter is one of Australia’s most successful tech entrepreneurs, and an active investor and mentor to startups. Steve is an active supporter of Australia’s and Queensland’s startup eco-system, as a founding board member of advocacy group StartupAUS, the founder of Brisbane co-working community River City Labs, and the mission leader for Startup Catalyst. http://www.stevebaxter.com.au

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17 Jul

TXT4Coffee hits 850 locations, sets stage for global expansion

by launch-admin Jul 17, 2015 0 News




MEDIA RELEASE

 

Brisbane, 12 March 2015 – Australia’s first, free coffee ordering and payment app TXT4Coffee has today announced the signup of their 850th coffee store nationwide, alongside ambitious plans to launch into the US, UK and EU markets by June of this year.  

 

Conceived by coffee enthusiast Daniel Filmer while standing in line for his usual morning coffee, TXT4Coffee clears up the dreaded queues faced by coffee store owners on a daily basis, while creating a seamless experience for the avid coffee drinker. TXT4Coffee allows customers to “jump the queue” by ordering and paying for their morning brew using their iPhone, iPad or Android device.

 

Independent boutique café, Haven Espresso, is the 850th customer to jump on board the TXT4Coffee revolution, joining a list of well-recognised chains that already employ the app, such as Gloria Jeans, Coffee Club and Donut King.

 

CEO and Co-Founder of TXT4Coffee, Daniel Filmer, said: “TXT4Coffee’s draw card is that it is free of charge not only for coffeeshops that sign-up but for end-user customers who download and/or subscribe to use it.”

 

Backed by Steve Baxter, startup investor and Shark on TEN’s Shark Tank Australia, TXT4Coffee has seen notable growth since its inception, having already signed up a number of international stores in the lead up to its official launch into these markets later in the year. 

 

Mr Baxter commented: “TXT4Coffee has a an extremely smart and unique business model. It’s free for all parties involved because of its contextual based advertising, which makes it the most feature rich coffee ordering and payment platform in the market. Essentially, I’ve invested in an app that is free, unique, and dynamic and has huge growth potential both here and internationally.”

 

Mr Filmer added: “Everyone benefits from using TXT4Coffee. Coffee stores are saving on average 50 minutes per day and not only is it free for end-user customer but they are also rewarded for using the platform through the loyalty rewards system and special discount offers.” 

 

The TXT4Coffee app is available from the App Store for iPhone, iPad and Android users. For all other devices, an account can be set up through the TXT4Coffee online portal for use online or through SMS.

For more information, or to create an account, visit the TXT4Coffee website at www.txt4coffee.com.au

 

– ENDS –

Media contacts

 

Ashford Pritchard, Launch Group                                                                                                                               

E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040

 

Laura Blue, Launch Group                                                                                                                           

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000.

 

About TXT4Coffee

TXT4Coffee is a revolutionary Australian-first coffee ordering and payment app developed to save coffee-store owners and their customer base time and money. The app is available for download from the App Store or customers can set up an own account on the website. Skip those queues today and visit TXT4Coffee at www.txt4coffee.com.au

 

17 Jul

Rescue Swag founder Tracey Beikoff exits Shark Tank with more than swagger

by launch-admin Jul 17, 2015 34 News


MEDIA RELEASE


Brisbane, 9 March 2014 –The founder of the innovative first-aid kit the Rescue Swag has struck a $220, 000 deal with Steve Baxter, following a lively and highly interactive pitch on Shark Tank, which aired on TEN last night. 

 

Created by Tracey Beikoff in 2012 following a minor accident while she was out horse riding and realised she didn’t have the required first-aid kit handy, Rescue Swag is a comprehensive first-aid kit which doubles as a sling, a splint, a compression device and a water carrier: Its proportion and design gives it ultimate portability, allowing it to be effortlessly attached to all transportation devices.

 

Tracey Beikoff, Founder and CEO of the Original Rescue Swag company, commented: “I’m over the moon that Steve chose to put his money into Rescue Swag. This is more than a business to me, it’s about saving lives and preventing serious injury.

 

“Being a lover of horse riding and a bushwalking and camping fanatic, I was looking for a practical first-aid kit that had everything you need for the Aussie outback without being a nuisance to carry around. I couldn’t find anything that met what I wanted, so I created one instead.”

 

On last night’s episode of Shark Tank, Tracey accepted an offer from Mr Baxter of $100,000 for 40% of the company and a $120,000 loan repaid with a $10 royalty on all products sold.

 

Steve Baxter, Internet pioneer and startup investor, said that the product and its international appeal made the Rescue Swag a sound bet for him.

 

“It’s not often a product blows me away, but I am really excited about the Rescue Swag. Tracey has created an authentically Aussie product that is a necessity for any sort of great outdoors adventure. As an ex-serviceman, a fisherman and a pilot, I can see a million and one situations where Rescue Swag could make a real difference,” he said.

 

“Ultimately, Tracey won me over with her pitch because she handled herself in a way that demonstrated her command of the business and showed she had a strong drive to succeed.”

 

The Rescue Swag is not just a comprehensive set of first-aid tools wrapped up in a compact and easy-to-carry form but it is also a high-tech device, with space for a personal locating beacon, linked to rescue satellite networks. Its newest app feature allows users to take their mobile phones and scan codes displayed on the first-aid kit in order to see photographic instruction on how to treat injuries they may have sustained.

 

Mr Baxter added: “I wasn’t completely sold on the mobile phone feat until Tracey informed me you don’t actually need a sim card or mobile phone coverage to make use of it. Because the content is stored on the SD card in the phone this content is accessible at all times, making it simply ingenious.”

 

The investment will allow the Original Rescue Swag to grow its manufacturing base and ramp up marketing activities to take the brand to new markets.

 

To check out the new and improved Rescue Swag head to: http://www.rescueswag.com.au

 

– ENDS –

Media contacts

 

Ashford Pritchard, Launch Group 

E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040

 

Laura Blue, Launch Group                                                                                                                           

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000

 

About The Rescue Swag

The Rescue Swag is a comprehensive first-aid kit that is both conveniently durable and portable for lovers of the great outdoors. The Rescue Swag has a number of resourceful components including its sling, splint, compression and water bag features, and contains 129 pieces of first aid material, suitable for major and minor injuries. The latest product in the Original Rescue Swag line has been coded for full functionality with the Rescue Swag 1.0 App.

 

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17 Jul

Dream investment for Queensland mums

by launch-admin Jul 17, 2015 0 News


MEDIA RELEASE

 

Brisbane, 23 March 2015 – The founders of specialised child-care facility, Hummingbirds Early Intervention and Education Service, have landed a life-transforming investment from Sharks Steve Baxter and John McGrath, following their heart-warming pitch on TEN’s Shark Tank last night.

 

Sharing the same vision to provide a supportive and nurturing environment for all 0-5 year-olds with a disability, good friends and business partners, Rebecca Glover and Leah James, have developed a holistic approach to child-care, offering an educational, therapeutic and social setting for kids to blossom.

 

Rebecca Glover, Co-Director of Hummingbirds, commented: “Two years ago Hummingbirds was just starting out, and now we are looking at doubling in size, so its truly remarkable to see the speed at which we are moving.

 

“As mothers to two beautiful children with disabilities, the most important thing for Leah and I is that we use the exposure from Shark Tank to raise awareness of the plight of those people caring for children with disabilities. While everyday is extremely rewarding, it’s also incredibly challenging, so we hope to garner wide recognition for the amazing strength shown by both families and caregivers.”

 

Leah James, Co-Director of Hummingbirds, added: “Before going in to pitch to the Sharks I actually had a dream Steve invested in Hummingbirds, so it was quite literally, a dream come true. Our kids are our world, they are what motivated us to build Hummingbirds, so I speak for both Rebecca and I when I say we are going to give this business everything we’ve got.”

 

On last night’s moving episode of Shark Tank, Rebecca and Leah accepted a co-offer from Mr Baxter and Mr McGrath of $80,000 for 25% of the company.

 

Steve Baxter, Internet pioneer and startup investor, said that the specialised child-care service was too important to pass up.  

 

“Not only does Hummingbirds strike a chord with me because of the simply incredible service it offers, it’s also a very smart business investment because it is essentially filling a large gap in the market. Rebecca and Leah have the heart, the passion, the wits and the business smarts, all brilliant traits in a business partner.”  

 

John McGrath, CEO of Australia’s fastest growing real estate group, McGrath Estate Agents, added: “I believe success in business always starts with a dream and the passion and determination to drive a great idea.  Rebecca and Leah have demonstrated these qualities.   I feel privileged to be working with Steve and give the support necessary to Rebecca and Leah to grow Hummingbirds and help them achieve even greater success.”

 

The investment will allow Hummingbirds to build its new premises, purchase specialised equipment and facilities and to grow the brand.

 

To find out more about Hummingbirds go to: http://www.hummingbirds-care.com  

 

– ENDS –

Media contacts

 

Ashford Pritchard, Launch Group 

E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040

 

Laura Blue, Launch Group                                                                                                                           

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000

 

About Hummingbirds

Hummingbirds Early Intervention and Education Service is a specialised child-care facility providing parents and caregivers support with raising children with disabilities. Irrespective of a child’s developmental requirements, Hummingbirds offer a holistic approach to the child’s and family’s vision, in an educational, therapeutic, social and nurturing environment. 

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17 Jul

Bottlepops tops, as founders snag $150,000 funding on Shark Tank

by launch-admin Jul 17, 2015 0 News


MEDIA RELEASE

  

Melbourne, 16 March 2015 – The founders of interactive bottle-opener startup Bottlepops have landed a life-changing investment from Steve Baxter and Andrew Banks, following a hair-raising pitch on Shark Tank, which aired on TEN last night.

 

Based on an idea hatched by sport-crazed mates Greg Jury and Stephen Brooks over a beer in Japan while returning from a volleyball tournament, Bottlepops’ talking bottle openers are a ‘world-first’ product, with a global patent pending. The result of almost a decade of product development to craft the perfect beer opening experience, the openers are designed around a host of sporting and entertainment themes. Fully customizable, they are aimed at both individual and corporate customers with order sizes ranging from 1 to over 500,000.

 

Stephen Brooks, Co-founder of Bottlepops, commented: “We are stoked to have clinched two Sharks and gained the investment we need to take Bottlepops to the next level. Having invested over $185,000 of our own money over the past ten years, we’ve started to achieve real traction in the market following our launch last year. The funds raised from Shark Tank will allow us to expand our distribution channels in the US as well as develop some exciting new product ideas.

 

“We’re also honored to be able to add the support and mentorship of two of Australia’s leading businessmen to the Bottlepops team.”

 

On last night’s episode of Shark Tank, Jury and Brooks accepted a combined offer from the two Sharks of $150,000 for 40% of their company, having wowed them with the quality of the product, and their initial market traction.

 

Steve Baxter, Internet pioneer and startup investor, said it was hugely encouraging to see a unique Australian-based innovation with so much potential for global expansion.  

 

“Bottlepops’ genius is in the simplicity of the product – it is not only functional but it has huge entertainment and novelty value. Bottlepops have the potential to be the bottle-openers of choice for sports fans across the world,” he said.

 

“I’ve always said the investors behind the business are as important or even more so than the business concept itself. Bottlepops was a no-brainer for me because the founders behind the idea are not only passionate about their product and ambitious about where they can take it, but they know exactly what they are talking about.”

 

Andrew Banks, who is Los Angeles based, added: “This product and the founders behind it are unique and the Licensing opportunities in the US market are nothing short of “huge” so we are pumped!”

 

Greg Jury, co-founder and Director of Bottlepops, commented: “We couldn’t pass up the opportunity to try out our luck on Shark Tank. The applications for the series opened around the same time we were in the midst of approaching venture capitalists about Bottlepops – the chance for exposure was too great to turn down.”

 

Bottlepops bottle-openers can be ordered online at: http://www.bottlepops.com/products/. A portion of every bottle-opener sold is donated to Cystic Fibrosis Australia to aid in their research to find a cure.

 

– ENDS –

Media contacts

 

Ashford Pritchard, Launch Group                                                                                                                              

 E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040

 

Laura Blue, Launch Group                                                                                                                           

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000.

 

About Bottlepops™

 

Bottlepops™ sport designed talking bottle openers was developed to provide a variety of gift and merchandising sectors a high quality product that delivers an all round entertaining and jovial experience for consumers. The Bottlepops™ novelty began in 2004 and launched in 2013 following years of research and development to capture the original vision. For a list of products offered by Bottlepops go to: http://www.bottlepops.com/products/

 

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