New MCN sales representation agreement provides
1.7 million monthly premium video starts for brands seeking affluent consumers
Monday, 12 October 2015: CNN International has appointed Multi Channel Network (MCN) to represent its digital assets in Australia. The CNN digital portfolio includes CNN.com, CNN Money and associated mobile apps.
The representation agreement covers video, display, integrated partnerships and programmatic sales across all of CNN’s key verticals including sport, travel, technology, money, world, style and entertainment.
Sunita Rajan, Vice President, CNN Advertising Sales Asia Pacific: “When it comes to CNN’s global digital audience map, Australia is the second largest international market outside of the U.S. CNN’s continued investment in digital is clear through key verticals such as CNN Travel, CNN Money, and CNN Style and through content partnerships such as Snapchat and the new Apple News app. We are incredibly excited about delivering new opportunities to such a critical market.”
CNN digital is at the forefront of news delivery and meeting rising consumer demand for mobile and video news, resulting in 1.7 million video starts in Australia every month. This complements MCN’s growing focus on video and will ensure an enhanced advertising proposition for premium brands.
Tori Benzie, Head of Multiply Integration Digital, MCN: “CNN delivers a premium audience which is constantly growing both online and across mobile. This means fresh and targeted opportunities for brands seeking to reach a high quality, affluent and professional audience. We are very excited about bringing this digital brand offering to our Australian advertising partners and clients.”
In Australia, CNN International currently works with clients such as Telstra, ANZ, Microsoft, Prada, Mercedes, and Maserati.
Source: Adobe Reports & Analytics, May-Jul’15 monthly average
MULTI CHANNEL NETWORK
Fleur Brown, Launch Group
About MCN: MCN is a joint venture between Foxtel and FOX SPORTS. MCN is responsible for the advertising interests of 15 capital-city free-to-air channels from Ten Network, 70 subscription television channel brands across Foxtel, 118 premium digital publishers and online catch-up and streaming TV service tenplay. Additionally MCN represent 3 IPTV services, 19 Digital-Out-Of-Home-TV screens within in major retail centres, plus advertising integration on Qantas’ domestic and international in-flight entertainment service. MCN delivers an extraordinary combination of a high value national subscription television audience, with the fastest-growing free-to-air network, plus the largest broadcast-quality digital video network in Australia. MCN brings life to ideas, creating insight-driven communication solutions, which not only reach, but create a dialogue with consumers. Our world class data and trading platforms will make your campaign more targeted, more accountable and more powerful than ever before. For more information: www.MCN.com.au
About CNN International: CNN’s portfolio of news and information services is available in six different languages across all major TV, internet and mobile platforms reaching more than 395 million households around the globe, including over 56 million across the Asia Pacific region. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has an increased presence in the U.S. with its recent launch on CNNgo. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr