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March 2016

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31 Mar

Trust economy startup Meeco launches Meeco Labs and European office off back of A$3.2M seed round

by launch-admin Mar 31, 2016 0 News


Australia, 31 March 2016: Australian startup, Meeco, has announced today its rapid global expansion off the back of an A$3.2M seed funding round from a syndicate of private investors. Part of the burgeoning trust economy, Meeco is an award winning platform to give individuals the ability to store, exchange and negotiate the use of personal data on their own terms.

 

Established in 2013, Meeco is a Life Management platform, which includes a range of apps that use encrypted processes to allow individual consumers to exchange data on a transparent and permission basis. It also includes a social network “post and back-up” system called MeCast. Meeco users achieve a higher level of personal control and can gain equity and value from organisations in return for the data they share.

 

As part of its global expansion Meeco recently launched its new initiative Meeco Labs in Europe and Australia, a program designed for global enterprises and governments to trial new trust based customer outcomes in an objective and consumer-centric environment. Through the use of the Meeco platform, Meeco Labs removes cost and compliance for enterprise and government agencies, resulting in new business models based on the redistribution of shared value through the ecosystem. Meeco Labs will operate in the United States in the coming year.

 

Founder and CEO of Meeco, Katryna Dow, said: “There is an enormous shift in attitude towards data privacy amongst citizens and brands. This is being driven by two trends – growing consumer awareness and concern about how personal data is being used and abused, coupled with significant changes to privacy policy and law in Europe and other territories. 

 

“Prior to Meeco, the power to capture, analyse and profit from personal data has resided with businesses, government and social networks. Meeco flips that model entirely around so that the individual is an equal participant in the value created, controlling the use of his or her personal data derived from every day occurrences and transactions.”

 

“Expanding our operations to Europe was a natural step given the region’s focus on digital innovation, privacy and the newly passed privacy legislation that will take effect in 2017. With Meeco Labs, enterprise and government can test new business models in conjunction with customers or citizens using their data on a permission basis thus proving out business and customer value prior to substantial investments being made, ” Ms. Dow added.

 

Meeco Labs programs result in behavioural insights from real customers, and a series of new enterprise products, experiences and go-to-market strategies.

 

Key findings from the Meeco Labs initiative to date, include:

 

·       95 per cent of participants want to use their data as an asset to exchange with organisations post-program;

·       99 per cent of program participants intend to use the Meeco consent layer* when sharing data with organisations in the future;

 

To further propel its expansion throughout Europe and into new markets, Meeco will launch a Series A capital raising round in late April.

 

For more information on Meeco visit: https://meeco.me/

 

* For European enterprises Meeco’s consent management layer provides compliance to the new General Data Protection Regulation (GDPR) regulations as well as supporting capability for the Payment Service Directive 2 (PSD2) legislation

 

 

– Ends –

 

Media Contacts

 

Laura Blue, Launch Group                                                                                                                        

E: laurab@launchgroup.com.au| M+ 61 416 699 925| T: +612 9492 1004

 

Louise Proctor, Launch Group

E: louise@launchgroup.com.au | M: + 61 452 574 244 | T: +612 9492 1003

 

 

About Meeco

Founded by Katryna Dow in 2013, Meeco is a global first life-management platform designed with privacy at its core together with a business model, which enables mutual value to be created through the transparent and permissioned exchange of personal data. Meeco is fast becoming a recognised leader in the personal data management market, winning the European Identity and Cloud (EIC) special award and the Amplify People’s Choice Award for Innovation in 2015.

30 Mar

Innovyz forges strategic relationship with WSU to help commercialise Australian academic research

by launch-admin Mar 30, 2016 0 News



MEDIA RELEASE

Innovyz forges strategic relationship with WSU to help commercialise Australian academic research 

Australia: 4 March 2016: Innovation commercialisation specialist, Innovyz, has announced a strategic new affiliation with the Western Sydney University (WSU) to help commercialise the impactful research conducted at the institute.

With 1,500 highly qualified researchers currently working across a range of fields at WSU, the collaboration with Innovyz provides a unique opportunity for the institute’s research to achieve its full potential, helping to drive social and economic change, creating jobs and supporting economic growth for national benefit.

Innovyz CEO Executive Chairman, Philip Vafiadis, said: “To date Innovyz has helped to commercialise 51 new businesses across multiple industry categories, from health and wellness to advanced manufacturing – and all these businesses do something that matters to both society and our economy.

“We’re taking Australian ideas, research and inventions, and with our team of highly successful business minds and investors, are applying a commercialisation framework that helps these ideas become viable organisations. For that reason, building relationships with such innovative institutes, such as WSU, is integral in our mission to increase the proportion of commercial value held within Australia from Australian generated research.”

Innovyz has announced a new target of creating a minimum of 30 new companies a year using their innovation model, and WSU research projects will be included in their thrice yearly intake that each generates 10 new companies.

WSU researchers have been working on projects within the fields of med-tech, engineering, renewable materials and agri-business, some of which will be put forward for the Innovyz program under the new affiliation.

WSU Pro-Vice Chancellor (Research and Innovation), Professor Deborah Sweeney said: “At Western Sydney University, we are determined to achieve real impact through our research. Spinning-out technologies independently bring particular challenges, collaborating with Innovyz opens up this really advantageous commercialisation model to our researchers.

“Working with Innovyz, we have access to distinctive commercial capabilities to give the new businesses we will create the best chance of success. The opportunity is multi-faceted, with WSU feeding new technologies into the Innovyz incubator, and in return Innovyz is assisting academics and students to understand the potential of their research, identify market need, develop industry orientated skills and facilitate links with stakeholders across the industry.” 

-ENDS-

Media Contact:

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 / 0449 543 181

About Innovyz:

Innovyz is dedicated to accelerating rapid adoption of ideas that solve or mitigate problems important to the lives of many people. They do this by creating, curating and delivering the most effective collaborative processes to turn great ideas into great companies, and through these companies deliver the benefit of these ideas to many.

Innovyz fosters the development of ideas by bringing structure to their advancement, enhancement and application. Innovyz seeks out invention in all its forms, because Innovyz is a consolidator and accelerator of ideas, the fuel of invention.

The Innovyz process maintains a clear focus on the required skills and activities required so that everyone with those skills – inventors, innovators, mentors and investors alike – understand that they have a place and are welcome in the Innovyz project community. 


24 Mar

Neto at the forefront with launch of new omni-channel POS solution

by launch-admin Mar 24, 2016 0 News

Brisbane, March 23: Digital commerce platform, Neto, today announced its first retail solution capable of processing physical in-store purchases (POS), online sales (website) and online marketplaces (eBay, Facebook, Google Shopping, etc).

Neto’s new point of sale solution closes the loop for today’s retailers, allowing them to manage all sales channels from one single platform. An online platform that supports Windows and Apple iOS-based terminals means retailers can now accept physical sales at multiple locations with cash or card payments at point of sale. Seamless integration means omni-channel retailers can centralise back-end systems, as well as connecting with CRM and ERP software to provide a single overview of revenue, inventory and cash flow for easy management of accounting and tax obligations.

Sensis Research reveals 66 per cent of Australian retailers still mostly conduct business within their local area. Neto co-founder, Ryan Murtagh, said the innovative new offering allows growing retailers to take the first steps towards reaching a much broader and potentially global audience by providing them with the complete platform and tools that they need to sell online.

“The Neto Digital Commerce Platform is able to track inventory and sales across multiple locations, and is updated in real-time to account for sales made through a physical store, a retailer’s online store and even their eBay store. It also integrates with leading shipping carriers, such as Australia Post eParcel, enabling easy fulfilment for all orders,” Murtagh said.

“Retailers of all sizes are coming to understand that the online and bricks-and-mortar experience needs to be unified – both for the customer’s benefit and their own. Our new solution is a turnkey service that is affordable to businesses of all sizes. This is the critical first step for Australian retailers that would like to establish a presence online, and equally it’s an opportunity for retailers to bring digital commerce innovation to their physical stores.”

Further enhancing a retailer’s reach, the Neto solution effortlessly links into social media, allowing retailers to directly reach out to their customers. The Neto platform also features powerful social features, including customer reviews, discounting and coupons, and deep analytics to help retailers understand at a glance what parts of their business and product lines are performing.

The Neto solution allows retailers to try the service for 14 days for free, then offers three different pricing tiers that the retailer can easily move up as it grows, takes on additional staff and product lines, and establishes additional warehouses.

 

– Ends –

 

Media contact:

Matthew Sainsbury

E: matthew@launchgroup.com.au | T: 02 9492 1003 | M: 0423 393 300

Louise Proctor

E: louise@launchgroup.com.au | T: 02 9492 1003 | M: O452 574 244

24 Mar

Novel Chain-Swapping Startup Launches At River City Labs

by launch-admin Mar 24, 2016 0 News


MEDIA RELEASE

   

Australia, 23 March 2016: River City Labs has today announced the official launch of a novel chain-swapping startup Bandy Flip as part of its three-month CUA Sponsored Entrepreneur Program. Now available to download on the App Store, the Bandy Flip app plays like a game and allows you to list and ‘chain trade’ belongings with other users. Items go into a shared trading pool so you can indirectly swap items with other users, meaning the ‘valuation’ of listed items is subjective and based on want and need.

 

Bandy Flip is one of five startups currently working on developing their business ideas as part of the CUA Sponsored Entrepreneur Program. The startups joined the latest round of the program in February and receive full-time membership at River City Lab’s Fortitude Valley co-working space, as well as structured mentoring and access to training and networking events.

 

The other four startups selected for the Sponsored Entrepreneur Program, include:

 

·       Kapiche: An international award-winning Advanced Analytics company that facilitates organisations, both large and small, in managing their enterprise using the Kapiche automated unstructured analytics platform.

·       Methodic: Provides ‘big-data’ solutions to turn big data into directly actionable insights, enabling enterprises to market more effectively to their client base.

·       My Ice Box: An ‘online legacy’ platform that allows families to store and manage their personal facts and information, including insurance policies, bank accounts and estate issues.

·       SportUPs: Makes it easy for individuals to play team sport without the need for a team. SportUPs provides the friendly teammates so members can just enjoy playing.

 

Co-Founder of Bandy Flip, Dan McCarthy, commented: “BandyFlip has been a long but incredibly rewarding journey and we are excited for our Brisbane Launch Week. The app gives users the power to trade their items up in value incrementally with no limit to how many trades that can take place. The more flips in the chain, the greater the value of the final settled item. Think ‘one red paperclip’ but from the comfort of your couch. 

 

“The greatest takeaway from River City Lab’s Sponsored Entrepreneur Program so far has definitely been the peer learning. Working with around 20 other people in a room who are all in similar stages with their startups provides an incredible forum for a small business experience. There are some who are further down the line than we are, from whom we are taking in everything we can, and others who are a little behind where BandyFlip is currently, for whom we can provide our own opinions, thoughts and advice. It’s an extremely unique and fast-paced environment to be part of,” Mr McCarthy added.

 

General Manager of River City Labs, Josh Anthony, commented: “I love that River City Labs gets to be part of Bandy Flip’s official launch. It will be great working directly with them over the next couple of months to accelerate their reach and growth.

 

“We are over a month into the Sponsored Entrepreneur Program and all the teams are performing really nicely. Their progress is testament to what can be achieved when you have a group of very committed and collaborative entrepreneurs working towards a similar goal,” he said.

 

CUA’s General Manager of Business Transformation & Technology, Sue Coulter, said Bandy Flip was an innovative and unique idea that could have applications across numerous different settings.

 

“It’s exciting for CUA to be part of shaping a range of innovative ideas and helping them launch their businesses,” Ms Coulter said.

 

“The five startups are all very different. But each of them has the potential to help strengthen online and offline communities, provide practical solutions to everyday consumer issues or provide businesses like CUA with new tools to better utilise our data and connect with customers.”

 

For more information on how Bandy Flip works visit: https://www.facebook.com/bandyflip/videos

 

For all the latest news and announcements, follow River City Labs on twitter at @RiverCityLabs and CUA at @CUA_Connect.

– Ends –

 

Media Contacts

 

Laura Blue, Launch Group                                                                                                                        

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000.

 

 

About River City Labs

River City Labs is Brisbane’s premier co-working community and central clubhouse for tech startups. They are a not-for-profit organisation aimed at fostering Queensland’s startup ecosystem.

Current membership sits at over 100 members ranging from early stage startups and founders to established startups andentrepreneurs who have successfully raised capital in the last 18 months.

River City Labs focuses on providing the right environment for entrepreneurs to make valuable contacts while learning from peers, mentors and industry experts helping them to connect, work and grow. 

About CUA

As Australia’s largest member-owned financial services provider, CUA provides banking and health insurance products to more than 435,000 Australians. CUA is 100% owned by its members.   All profits are reinvested into growing the business, delivering competitively priced products with better rates and lower fees, and supporting local communities and charity partners. For more information, please visit www.cua.com.au

24 Mar

QUT Creative Enterprise Australia announces winner of Startup Weekend Brisbane | Creative Tech

by launch-admin Mar 24, 2016 0 News

MEDIA RELEASE


Australia, 23 March 2016: QUT Creative Enterprise Australia (CEA) today announced that startup Shario, a platform that allows users to share and swap musical instruments and accessories, has been awarded first prize at its sold-out event, Startup Weekend Brisbane | Creative Tech taking place on 18-20 March.

Dubbed as the new ‘Gumtree for Musos,’ Shario allows musicians to trade, share, or swap musical gear and was born out of the reality that while musical equipment is expensive; musicians do not typically earn a lot of money. Users can opt to swap their musical equipment temporarily or permanently, with an added perk of the platform being that users can meet with fellow musicians and build broader musical communities and networks.

A member of QUT Starters pre-ccelerator program, Startup Hatch, Co-Founder of Shario, Ellen Hartwig, said the event was an impressive display of the talent and initiative of Brisbane up-and-comers.

“The atmosphere was inspiring and the results each team managed in just 54 hours was honestly insane! Walking away from this experience I’m never going to underestimate what can get done on short notice if you apply yourself,” said Ellen.

Tickets for CEA’s Startup Weekend for Creative Tech sold out a week in advance and saw 115 participants attend, including global tech entrepreneur, Dwight Gunning, 20 mentors and leading business minds, Anna Rooke, Steve Baxter and Elaine Stead. Advance Queensland also supported the event via the Young Starters Fund, to enable the participation of young coders and would-be entrepreneurs.

“A key takeaway and challenge for the Shario team was the need for market segmentation and a deeper understanding of the niches within our target market – we received some great advice on this from judges Steve Baxter and Michael Smellie. Our immediate next step is actually pitching for investment on Wednesday night at the Bragger event in the Valley. However, the bigger picture for us now is to move from the prototyping stage towards having a functional web service and application in our hands. It’s a really exciting time for team Shario,” Ms Hartwig added.

The Shario team took away over $6,500 in prizes, including one-on-one business consultations and Pitcher Partners mentoring, video presenting workshop with TV Training Academy, startup explainer video from Stranger Film, marketing audit with Alpha Digital and wild card entry to a Bragger Pitching event.

Startup Weekend Brisbane | Creative Tech saw 44 live pitches boiled down to a final 14 startup ideas. The other prizewinners of the weekend include Splash Zero, DiscoveredFM and Transactly.

CEO of QUT Creative Enterprise Australia, Anna Rooke, said: “As more than 75 per cent of participants had not taken part in a previous Startup Weekend, the biggest takeaway from the event was the hands-on opportunity to experience every stage of the startup process in a fun, collaborative fashion, and be guided and mentored every step of the way.

“To watch your idea grow and develop into a final product and in such a short amount of time is a hugely rewarding and inspiring experience for everyone but particularly for first time entrepreneurs,” Ms Rooke added.

The Startup Weekend Brisbane | Creative Tech event was specially designed to encourage cross-disciplinary ideas and bring together new ways of combining creative and technical skills in an engaging and interactive environment.

For all the latest news and announcements, follow QUT Creative Enterprise Australia on Twitter at @QUTCEA and visit QUT CEA’s Facebook page to see the photos from the event.

– Ends –

Media Contact

Laura Blue, Launch Group                                                                                                                                

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000.

 

About QUT Creative Enterprise Australia (CEA)

 

CEA helps start, grow, scale and connect creative companies as Australia’s leading creative accelerator and investment fund. Providing essential business skills and pragmatic training focused on company growth and investment, CEA accelerates companies with a focus on design, fashion, entertainment, photography, music, film and television, digital technology, games and interactive content.

Since 2008, CEA has helped establish more than 50 startups, supported over 500 creative industries businesses and raised over $60million in investment.

CEA offers access to business mentoring programs, special events, research expertise and capital to foster the growth of the creative industries in Australia.

 

About Startup Weekend

 

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. 

3 Mar

Fintech startup MoneyBrilliant acquired by AMP

by launch-admin Mar 3, 2016 0 News, Uncategorised

Sydney, Australia: Australian Fintech startup, MoneyBrilliant, has been wholly acquired by AMP New Ventures, following an initial AMP investment in the business in 2014, the startup’s founders announced today.

MoneyBrilliant (formerly Cha-Ching) is a personal finance platform which empowers users to make more informed financial decisions by understanding their complete financial picture. It is available via an online hub and mobile app.

MoneyBrilliant was founded in 2011 by Peter Lord and developed together with co-founders and shareholders Jemma Enright, CEO and Adrian Soldan, Head of Product.

Mr Lord and Mr Soldan will remain with the business in key leadership roles. Ms Enright has elected to leave MoneyBrilliant in April, following a transition period, to pursue new opportunities within the start-up and innovation community.

Mr Lord said the acquisition by AMP is a natural evolution of the synergistic relationship between the two brands.

“We’re excited to extend the relationship we have with AMP through this acquisition,” he said.  “AMP’s customer strategy is to create easier ways for customers to engage and manage their finances. MoneyBrilliant is well aligned with this strategy and the acquisition of our brand will allow AMP to leverage its capabilities in the development of new customer offers during 2016 and beyond.

“We are extremely proud of how far MoneyBrilliant has come within a short time under the talented leadership of Jemma, working alongside Adrian’s product development expertise. We’re grateful for the incredible contribution Jemma has made in setting MoneyBrilliant up for success. The business has grown strongly with the combined efforts of a capable team and continues to develop in good hands under the ownership of such a stable and highly regarded brand,” said Mr Lord.

Ms Enright said MoneyBrilliant responds to a compelling and real need in the market, providing Australians with the foundations of sound money management.

“The MoneyBrilliant platform provides unique support for all Australians around their everyday cash flow. In particular it benefits women, who face a specific set of financial challenges, and need to be supported to stronger financial futures,” she said.

“It’s been fantastic to build MoneyBrilliant in partnership with Peter, Adrian and AMP. I leave the venture at a time when the business has great momentum and I am confident MoneyBrilliant can continue to scale its offering and importantly encourage more Australians be brilliant with money.  Whilst the change in ownership presents a natural transition for me, I intend to continue to play an active role in helping Australia’s startup and Fintech community,” said Ms Enright.

AMP Chief Innovation Officer, Jonathan Deane said: “AMP is delighted to have been a part of MoneyBrilliant’s development to date, and we look forward to working with the team as they continue to develop exceptional personal finance solutions for customers. We thank Jemma for the contribution she has made as CEO, leading the MoneyBrilliant team in establishing and building the business to this point.”

Peter Lalor, most recently the General Manager and CFO of SMSF administration business SuperIQ, and who was part of the team who built the start-up from its inception has been appointed as CEO, MoneyBrilliant.

ENDS

Further information:

Sarah Bond, Launch Group (02) 9492 1000 or 0449 543 181 / sarahbond@launchgroup.com.au

About MoneyBrilliant https://www.moneybrilliant.com.au/
Money Brilliant is an online hub and mobile app which connects live banking data to give users instant insight into their spending and finances. MoneyBrilliant provides an innovative approach to money management, as a virtual financial assistant, which transforms old models of budgeting.

Users can view all their accounts in one place, with hundreds of Australian and international banks accessible via the FinTech service, and can automatically have their bills, spending and savings organised to see if they are tracking ‘in the green’ with each pay cycle.

MoneyBrilliant’s founder, Peter Lord started MoneyBrilliant to help women like his mum, nan and sister who experienced real financial hardship. He was joined by an ever growing team of passionate individuals that are devoted to making a difference by helping Australians get ahead with their finances and feel confident in the future.

2 Mar

Australian management not equipped to deal with remote workers

by launch-admin Mar 2, 2016 0 News

Australian management not equipped to deal with remote workers

Regus research highlights Australian businesses now value results over face-time

Australia: 25 February, 2016 – New research by global workplace provider Regus has revealed that 80 per cent of Australian small businesses have shifted their focus to measuring employee outputs rather than time spent in the office – yet less than half (44 per cent) of firms are offering senior management special training in supervising a remote workforce.

This latest research, that surveyed over 1,000 respondents, revealed that over half of Australian professionals (54 per cent) now work away from their main company office for at least half of the working week. Newly appointed Regus CEO for Australia and New Zealand, John Henderson, said it’s clear that management skills need to rapidly evolve to accommodate this prevalent shift towards a more remote economy.

“This latest research proves, now more than ever, the significant uptake in companies adopting flexible working practises to further enhance their business outputs. Respondents have claimed that working remotely can help improve their customer service as they are able to react more efficiently, and also help increase brand visibility as they can set up closer to their customer base. With this in mind, it’s apparent that we need to upskill management to ensure both parties understand and take advantage of this new working culture,” Mr Henderson said.

Additional key findings from the small business respondents included:

  • 63 per cent currently manage individuals or a team who work remotely at least some of the time
  • 78 per cent claimed that senior managers are more productive if they can work flexibly
  • 42 per cent said that junior employees became more responsible and disciplined through remote working
  • 63 per cent revealed that firms use flexible working as a tool to improve employee retention and attract top candidates
  • 71 per cent said that senior management trusts that remote working can be productive

Mr Henderson continued: “The Regus data shows that there is clearly an imbalance between the number of people currently charged with managing a remote team of workers, and those who are trained and equipped with the skills to do so. While the shift for flexible working has been heavily influenced by personal agendas – such as the demand for a healthy work:life balance – it’s also crucial that the business as a whole sees the benefits of this.

“With successful remote management processes implemented, small businesses can become much more agile with improved productivity, better staff retention and lower operating costs. Our research revealed that over half of the respondents felt it was difficult to have an informal exchange with remote workers, so these are factors that have to be addressed. Implementing technology, such as remote-accessible servers and cloud-based messenger tools, is one way to counteract this.

“The key to being a successful remote manager is about building trust with your team, creating an element of accountability and offering rewards and incentives for those who are bringing value to the company,” said Mr Henderson.

– Ends –

For media inquiries, please contact:

Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 474 244
Sarah Bond 
sarahbond@launchgroup.com.au 02 9492 1041 / 0449 543 181

About Regus

Regus is the world’s largest provider of workspace, with customers including some of the world’s most successful, entrepreneurs, individuals and multi-million dollar corporations.                                        

Our network of 2,600 locations in 106 countries encompasses 43 million square feet of the world’s leading locations, offering convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years. Companies like Google, Toshiba and GlaxoSmithKline choose Regus so that they can work flexibly and make their businesses more successful as they grow around the world.

The key to flexible working is convenience and so Regus is open wherever our 2.1 million members need support – city centres, suburban districts, shopping centres and retail outlets, railway stations, universities, motorway service stations and even community centres. With brands including Regus, Regus Express, Signature Group, Open Office, Spaces and Kora within our group, there is something for every business need, from traditional offices to vibrant creative environments that foster creative thinking and collaboration.

Founded in Brussels, Belgium, in 1989, Regus is based in Luxembourg and listed on the London Stock Exchange. For more information, please visit www.regus.com.au

2 Mar

Fintech startup MoneyBrilliant acquired by AMP

by launch-admin Mar 2, 2016 0 News

Co-Founder & CEO Jemma Enright to exit, Peter Lalor appointed CEO

 

Sydney, Australia: Australian Fintech startup, MoneyBrilliant, has been wholly acquired by AMP New Ventures, following an initial AMP investment in the business in 2014, the startup’s founders announced today.

MoneyBrilliant (formerly Cha-Ching) is a personal finance platform which empowers users to make more informed financial decisions by understanding their complete financial picture. It is available via an online hub and mobile app.

MoneyBrilliant was founded in 2011 by Peter Lord and developed together with co-founders and shareholders Jemma Enright, CEO and Adrian Soldan, Head of Product.

Mr Lord and Mr Soldan will remain with the business in key leadership roles. Ms Enright has elected to leave MoneyBrilliant in April, following a transition period, to pursue new opportunities within the start-up and innovation community.

Mr Lord said the acquisition by AMP is a natural evolution of the synergistic relationship between the two brands. 

We’re excited to extend the relationship we have with AMP through this acquisition,” he said.  “AMP’s customer strategy is to create easier ways for customers to engage and manage their finances. MoneyBrilliant is well aligned with this strategy and the acquisition of our brand will allow AMP to leverage its capabilities in the development of new customer offers during 2016 and beyond. 

“We are extremely proud of how far MoneyBrilliant has come within a short time under the talented leadership of Jemma, working alongside Adrian’s product development expertise. We’re grateful for the incredible contribution Jemma has made in setting MoneyBrilliant up for success. The business has grown strongly with the combined efforts of a capable team and continues to develop in good hands under the ownership of such a stable and highly regarded brand,” said Mr Lord.

Ms Enright said MoneyBrilliant responds to a compelling and real need in the market, providing Australians with the foundations of sound money management.

“The MoneyBrilliant platform provides unique support for all Australians around their everyday cash flow. In particular it benefits women, who face a specific set of financial challenges, and need to be supported to stronger financial futures,” she said.

“It’s been fantastic to build MoneyBrilliant in partnership with Peter, Adrian and AMP. I leave the venture at a time when the business has great momentum and I am confident MoneyBrilliant can continue to scale its offering and importantly encourage more Australians be brilliant with money.  Whilst the change in ownership presents a natural transition for me, I intend to continue to play an active role in helping Australia’s startup and Fintech community,” said Ms Enright.

AMP Chief Innovation Officer, Jonathan Deane said: “AMP is delighted to have been a part of MoneyBrilliant’s development to date, and we look forward to working with the team as they continue to develop exceptional personal finance solutions for customers. We thank Jemma for the contribution she has made as CEO, leading the MoneyBrilliant team in establishing and building the business to this point.”

Peter Lalor, most recently the General Manager and CFO of SMSF administration business SuperIQ, and who was part of the team who built the start-up from its inception has been appointed as CEO, MoneyBrilliant.


ENDS


Further information: 

Sarah Bond, Launch Group (02) 9492 1000 or 0449 543 181 / sarahbond@launchgroup.com.au

About MoneyBrilliant https://www.moneybrilliant.com.au/
Money Brilliant is an online hub and mobile app which connects live banking data to give users instant insight into their spending and finances. MoneyBrilliant provides an innovative approach to money management, as a virtual financial assistant, which transforms old models of budgeting.

Users can view all their accounts in one place, with hundreds of Australian and international banks accessible via the FinTech service, and can automatically have their bills, spending and savings organised to see if they are tracking ‘in the green’ with each pay cycle.

MoneyBrilliant's founder, Peter Lord started MoneyBrilliant to help women like his mum, nan and sister who experienced real financial hardship. He was joined by an ever growing team of passionate individuals that are devoted to making a difference by helping Australians get ahead with their finances and feel confident in the future.