• +61 2 9492 1000
  • launch@launchgroup.com.au

April 2016

launchgroup.com.au > Blog > 2016 > April
26 Apr

Cyber Security strategy is a good start for education says peak professional body

by launch-admin Apr 26, 2016 0 News

Sydney, 21 April 2016: The ACS – The professional association for Australia’s ICT sector – has welcomed the release of Australia’s Cyber Security Strategy, launched by Prime Minister Malcolm Turnbull this morning.

 

The Strategy is built around five pillars – a national cyber partnership, strong cyber defences, global responsibility and influence, growth and innovation, and a cyber smart nation – which will help improve the overall cyber security capability of the digital economy.

 

ACS CEO Andrew Johnson attended the launch at the Australian Technology Park in Sydney, and welcomed the focus on education.

 

“Cyber security is perhaps the biggest roadblock for Australia before we can fully embrace the opportunities of the digital age,” Johnson said. “We need the policies and infrastructure in place to engender confidence in online platforms. Without this confidence, we place economic growth and productivity at severe risk. Cyber security must be a top priority for all stakeholders in the digital sector – government, business, academia and professional bodies. Only a collaborative approach will deliver the solutions we need.

 

“It is no secret that we suffer from a lack of skilled cyber security professionals in Australia, and ACS is keen to play a role in addressing this shortage. Our strong and growing relationships with employers and the academic sector, as the accrediting body for ICT degrees, see us in a pivotal position to be a part of the solution. Extending cyber security education to all levels of the workforce will also help us realise the skills potential right through to the senior executive level.”

 

Last month the ACS and Deloitte Access Economics released its annual report, Australia’s Digital Pulse 2016, which found that whilst the digital economy will grow from 5 per cent to 7 per cent of GDP by 2020, there is a major skills shift underway in our economy.

 

“Our research points to the need for a broad range of skills in the modern workforce, and cyber security skills form an important part of that. We are pleased to see that workforce training is included as part of the action plan for building a cyber smart nation,” Mr Johnson said.

 

Further information

 

Thomas Shanahan, ACS, 0449 902 130 Thomas.shanahan@acs.org.au

Louise Proctor, Launch Group, 0452 574 244 louise@launchgroup.com.au

 

 

About the ACS

The ACS (Australian Computer Society) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.


26 Apr

ACS welcomes Foundation for Young Australians’ report; depicts major skills shift underway in our economy

by launch-admin Apr 26, 2016 0 News

Sydney, 20 April 2016: The ACS – the professional association for Australia’s ICT sector – has welcomed the release of a report by the Foundation for Young Australians (FYA) titled, The New Basics: 4.2 million job ads reveal the skills young people need for the new work order, which shows a mix of enterprising skills and digital literacy skills are the most critical skills young Australians will need for the jobs of the future.

 

ACS President, Anthony Wong, said the findings of the Report reinforce that a major skills shift is underway in our economy.

 

“Australia’s digital economy is expected to grow significantly over the coming years, fuelled by new waves of technological innovation that will disrupt many of our traditional sectors.

 

The FYA Report analysed 4.2 million job advertisements between 2012 and 2015 and found digital skills, critical thinking, creativity and presentation skills are the top skills demanded by employers. This directly correlates to our own data that found that ICT employers are increasingly demanding workers possess broader and more general skills.”

 

Australia’s Digital Pulse 2016 a report released in March by the ACS and Deloitte Access Economics – found that for ICT specialists, 6 out of the top 10 skills now sought after are non-technical such as project management, sales, and customer service, and for 2.5 million Australians in non ICT roles digital literacy skills are an increasingly important part of their job. 

 

Mr Wong continued: “Australia’s Digital Pulse included never before seen data from LinkedIn. It showed that of the most popular 25 skills in Australia the most sought-after are technology-related, as more mainstream organisations integrate technology into their core business. This is encouraging as it means many employees in the wider workforce already have the necessary skills to perform a variety of IT-related jobs.”

 

The ACS Report also revealed the contribution of digital technologies to the Australian economy is forecast to grow to $139 billion in 2020, up from $79 billion in 2014, with demand for IT workers set to dramatically increase. However, IT graduates currently represent only 1% of new IT workers needed each year.

 

“The ACS backs the FYA’s call to action – Australia must take immediate action to ensure our youth are equipped to drive Australia’s economy forward. This includes reforms to the current education system, from primary school right through to tertiary education, further to this we must encourage better leaders and mentors our children, particularly for our girls, and we support and encourage collaborative research between business and universities.

 

We applaud the work of the FYA and look forward to working collaboratively in the future,” Mr Wong said.

ENDS

 

Media contact

Louise Proctor louise@launchgroup.com.au M: 0452 574 244 | T: 02 9492 1003

 

About the ACS

The ACS (Australian Computer Society) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

18 Apr

Launch Group appoints Christine Kardashian Group Account Director, announces new client wins

by launch-admin Apr 18, 2016 0 News
MEDIA RELEASE

Launch Group appoints Christine Kardashian Group Account Director, announces new client wins

Sydney, Australia, 18 April 2016 – Full service boutique communications agency, Launch Group, today announced the appointment of a new Group Account Director, Christine Kardashian, to provide strategic direction, oversee client relationships and account performance, and offer guidance and support to the team.

Christine has extensive experience in public relations and communications and has worked in-house and at agency level. She joins Launch Group as Group Account Director after running her own public relations business, Dash PR, for eight years working across a broad range of technology, business and lifestyle clients from start ups, small business and global corporations. Prior to that, Christine worked with Mark Communications and Recognition Public Relations, following seven years at IBM Australia.

Specialising in the technology, start-up, entertainment, media and marketing sectors, the Sydney based agency is accelerating its growth in Australia with plans to also expand into the United States.

Fleur Brown, CEO at Launch Group, said, “Christine brings valuable know-how to Launch Group and we are thrilled that she has joined the team. We look forward to her implementing key strategies and creative ideas to boost the brands that we work with, as well as helping shape the team structure. Christine’s deep understanding of communications, along with strong relationship building skills will help further develop the Launch Group business and team and reinforce our position in the market.”

Christine Kardashian, new Group Account Director, said, “After so many years running my own operation, I am ready for the next step in my career and am so excited to join Launch Group. Fleur has built an impressive business with a stellar reputation and I am proud to be working alongside Launch Group’s talented team. I look forward to sharing my expertise, helping to nurture the team’s capabilities and assisting with the growth of Launch Group.”

Additionally, Launch Group is pleased to announce it has been appointed to manage communications for six new clients including leading Australian digital commerce platform Neto, Australia’s leading creative accelerator and investment fund Creative Enterprise Australia, Australian IT services company Unico, and Queensland-based financial services organisations, Quill Group and Elstoncorporate innovation specialists Fusion Labs and trust economy startup Meeco.

Some of Launch Group’s current clients include pioneering sales house Multi Channel Network (MCN), Australia’s leading taxi app and mobile payment provider ingogo, technology entrepreneurship support board StartupAUS, investor membership group Sydney Angels, flexible workplace provider Regus, peak body for the technology sector, Australian Computer Society and Not For Profit Blue Knot Foundation (formerly Adults Surviving Child Abuse (ASCA).

-ENDS-

Media Contact:

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 or 0449 543181

About Launch Group:

Launch Group is an award-winning, boutique global communications agency helping innovators, market disruptors and change agents tell their story. Headquartered in Sydney, our clients span Australia, New Zealand, Asia Pacific, The United States & the Middle East.




Sarah Bond, Senior Account Manager
Launch Management Group Pty Ltd
 
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
 
office: + 61 2 9492 1041
mobile: + 61 (0) 449 543 181
facsimile: + 61 2 9492 1099

twitter: @Launch_Group I @_sarahjbond

14 Apr

AUSTRALIA’S DIGITAL CHALLENGE: ICT IS PIVOTAL & SKILLS MIX MUST CHANGE

by launch-admin Apr 14, 2016 0 News

·      ICT workforce to grow 2% annually from 628,000 in 2015 to 695,000 in 2020

·      6 out of the top 10 skills sought after for ICT specialist are now non-technical

·      2.5million Australians now require ICT skills as part of their role.

 

Australia, 16 March 2016: The ACS – the professional association for Australia’s ICT sector – today launched its 2016 “Australia’s Digital Pulse” report.  The Report, prepared by Deloitte Access Economics, shows that whilst the digital economy will grow from 5% to 7% of GDP by 2020, new LinkedIn data highlights that a major skills shift is underway in our economy.  For ICT specialists, 6 out of the top 10 skills now sought after are non-technical skills such as project management, sales and customer service skills, and for 2.5million Australians in non ICT roles digital literacy skills are an increasingly important part in their job. 

 

A key finding in the Report is that with tertiary graduates currently representing only 1% of the ICT workforce of 628,000, satisfying the skills mix now being demanded by employers requires a far stronger focus on retraining and reskilling the existing workforce.  This must include a focus on encouraging more women and mature age workers to pursue ICT careers.

 

Commenting on the findings, ACS President, Anthony Wong, said: “LinkedIn’s data highlights that a significant and rapid skills transformation is happening in our economy.  Responding to this challenge will require governments, employers and the education and training sector to work collaboratively and, importantly, to reassess current approaches to both training and recruitment.   The ACS has an important role to play in this skills transformation task. A clear message from the Report is that our economy now needs ICT specialists with creativity, entrepreneurship and strategic business skills whilst non ICT workers increasingly require a base level of digital competency.”

 

Deloitte Access Economics partner, John O’Mahony, said: “The contribution of digital technologies to Australia’s economy is forecast to grow by 75% to 2020 and, needless to say, there is going to be strong demand for a workforce equipped to support this growth, and the opportunities that will come with it.

 

“The biggest driver of digital growth will be the greater use of digital technologies such as cloud computing, data analytics, and other such developments in all aspects of business by people traditionally considered non-ICT workers. But our analysis also shows that there is significant demand for technical roles, including in areas that only emerged in recent years, such as cloud computing specialists and cyber security.”

 

Managing Director for LinkedIn in Australia, New Zealand and Southeast Asia, Clifford Rosenberg, said: “We are already seeing widespread digital disruption across key Australian industries which is leading to skill shifts. It is imperative that businesses train their employees with both tech skills and soft skills required for the digital economy.

 

“Analysis of 25 hottest skills in Australia shows that 17 of the most sought-after are technology related as more mainstream businesses integrate technology into their core business. Our data also shows that eight of the top 20 skills demanded by employers hiring new technology workers are broader than core technical skills such as relationship management, customer service, strategic planning and contract negotiation.”

 

Mr Wong continued: “The Report highlights how information technology is becoming embedded in all our products and services. It forecasts strong growth in the digital economy to $139 billion by 2020, an increase of 75% since 2014. ICT employment is also expected to grow at 2% annually to 695,000 by 2020. However, whilst this strong growth is welcome, the Report provides a timely reminder that as we seek to transition the Australian economy to one based more on services and knowledge and less on mining investment, we will only be able to achieve that if we urgently address the skills mix in our workforce. ICT skills and digital literacy have never been more important to our economic success.  And an important dimension of this challenge, and one which is a high priority for the ACS, is to encourage more women and mature age workers in to the ICT workforce.”

 

The Report notes that only 28% of the ICT workforce are women, compared to 43% across all professions, and only 11% are mature aged workers compared to 15% across the total workforce.

 

Australia’s Digital Pulse is a comprehensive analysis of the ICT sector and the digital economy. For more information visit: http://bit.ly/digitalpulse2016

 

Australia’s Digital Pulse 2016 will be launched at the National Press Club, on Wednesday 16 March at 5.30pm by Mr Trent Zimmerman MP, Federal Member for North Sydney. Other speakers will include John O’Mahony from Deloitte Access Economics, The Hon Susan Ryan AO, Age & Disability Discrimination Commissioner, and Nick O’Donnell from LinkedIn.

 

-ENDS-

 

Further information

Louise Proctor, Launch Group, 0452 574 244 louise@launchgroup.com.au

Thomas Shanahan, ACS, 0449 902 130 Thomas.shanahan@acs.org.au

 

About the ACS

The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.


14 Apr

ASCA unveils new name and rebrands as Blue Knot Foundation

by launch-admin Apr 14, 2016 0 News

National childhood trauma organisation officially launches new corporate identity to reflect expanded role

Sydney, Australia, 11 April 2016Blue Knot Foundation, formerly known as Adults Surviving Child Abuse (ASCA), the leading national organisation working with adult survivors of childhood trauma including abuse, today announced its new name. Blue Knot Foundation’s revamped corporate identity aligns more closely with the organisation’s expanded brief as well as its vision for the future.

In rebranding to Blue Knot Foundation, the change signals the maturing of community awareness around trauma and parallels the organisation’s growth and leadership in this area. Blue Knot Foundation delivers a comprehensive range of critical services including its specialist Blue Knot Helpline, educational workshops, professional development training, supervision, consultancy and other services.

President of the Blue Knot Foundation, Dr Cathy Kezelman AM, said,Blue Knot Foundation more rightfully reflects our core mission, which is to support the recovery of adult survivors of all forms of childhood trauma, not only childhood abuse.”

Further to this, the rebrand encapsulates the powerful resonance of Blue Knot Day – the organisation’s national awareness day – within the Australian community,” Dr Kezelman said.

The organisation’s specialist Blue Knot Helpline number remains the same and offers help and support from 9.00am – 5.00pm AEST, Monday through to Sunday.

Blue Knot Foundation’s artwork is harmoniously aligned with its previous logo, which features a tangled knot, symbolising the complexity of childhood trauma. Blue Knot Foundation helps adult survivors who have experienced all forms of childhood trauma to recover and ‘untangle’ this knot.

Help and support is available from the Blue Knot Helpline on 1300 657 380, 9.00am – 5.00pm Monday – Sunday, or visit the Blue Knot Foundation website: www.blueknot.org.au

– Ends –

Media Contact

Louise Proctor E: louise@launchgroup.com.au | M: + 61 452 574 244| T: +61 2 9492 1003

About Blue Knot Foundation

Blue Knot Foundation (formerly Adults Surviving Child Abuse) is the leading national organisation supporting the estimated five million Australian adults who are survivors of childhood trauma, including abuse, their families and communities. Blue Knot Foundation provides hope, optimism and pathways to recovery for those affected.

At the forefront of pioneering trauma-informed policy, practice, training and research, the organisation has been instrumental in supporting the work of the Royal Commission into Institutional Responses to Child Sexual Abuse and people engaging with it. This includes the training of key workers and practitioners.

In 2012 Blue Knot Foundation released Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, a global first in setting the standards for clinical and organisational practice. In 2015 the organisation released an Economic Report, The Cost of Unresolved Childhood Trauma and Abuse in Adults in Australia, leading the conversation around the economic imperative of providing the right services for adult survivors.

Formed in 1995, Blue Knot Foundation provides a range of services including specialist short-term phone counselling, support, information, and referral pathways extensive resources including fact sheets and videos, educational workshops for survivors and family members, partners and loved ones, and professional development training, supervision, consultancy for personnel and professionals from diverse services and sectors, including community, health, legal and justice sectors.

 

 


6 Apr

Teresa Engelhard appointed to StartupAUS board

by launch-admin Apr 6, 2016 0 News

Australia, 05 March 2016: StartupAUS, Australia’s peak advocacy group for startups, today announced the appointment of new board member, Teresa Engelhard.

 

Ms Engelhard is a Silicon Valley transplant whose two decades of experience with startups and growth-stage technology companies includes venture capital, executive and NED roles.   Since moving to Australia ten years ago, Ms Engelhard has maintained her Silicon Valley roots by helping Antipodean companies access overseas investment, markets and exits. Her global startup outcomes include a multibillion dollar US listing, three US company trade sales, and five Australia and New Zealand company trade sales, all to overseas buyers.

 

Ms Engelhard is currently on the boards of RedBubble, a creative online marketplace for made-to-order products featuring designs by independent artists, which recently announced plans for an ASX listing; Planet Innovation, twice named “Australia’s Most Innovative Company” by BRW and a global leader in medical device and IoT product development; and Daintree Networks, a developer of IoT smart building systems deployed in more than 1000 U.S. commercial buildings. She also currently serves on the Entrepreneurs’ Programme Committee, a sub-committee of the Innovation Australia Board for the Australian Government.

 

StartupAUS Founding Director and Chairman, Peter Bradd, said Ms Engelhard’s global expertise and long track record of support for startup and entrepreneurial companies offers enormous value to the StartupAUS board.

 

“We are delighted Teresa has agreed to join the passionate team on our board to help champion the growth of Australia’s startup ecosystem. With a once-in-a-generation opportunity for change, it has never been more important to have the guidance of strong, experienced voices in the national conversation around innovation and startup growth.  With her extensive experience in investment management and technology entrepreneurship, Teresa is well placed to help us recognise and respond to the priority growth challenges for Australian startups,” Mr Bradd said.

 

Commenting on her appointment, Ms Engelhard, said: “I’m excited to be joining the StartupAUS family and working with the team that has been instrumental in helping Australia understand the importance of startups, as well as making a significant and important contribution to the national innovation and entrepreneurship policy agenda.  Having had the privilege of working with many local entrepreneurs who are equal-in-talent to the best-in-the-Valley, I am optimistic that StartupAUS’ goals for Australia are achievable.”

 

StartupAUS’ current focus is on establishing technology startups as the central part of the growth engine in Australia’s economy, picking up where the mining boom left off. Through policy work and fundraising, StartupAUS has been instrumental in shifting the political debate around innovation, particularly towards the policy settings outlined in the Prime Minister’s innovation statement – with many of the recommendations around technology and innovation coming from StartupAUS’ annual, action-oriented Crossroads Report.

 

Current StartupAUS board members are: Chair Peter Bradd, Alan Noble, Bill Bartee, Glenn Smith, Andrew Larson, Wayne Gerard and StartupAUS CEO Alex McCauley. Former StartupAUS board member, Dr Jana Matthews resigned from the board in January 2016 to focus on her expanding work with growth companies as ANZ Chair in Business Growth and Director, Centre for Business Growth | UniSA Business School.

 

-ENDS-

Media:

 

Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244

 

About StartupAUS

 

StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

 

StartupAUS will expand its efforts to bring financial partners on-board to help corporates have a bigger voice in the emerging innovation conversation and assist StartupAUS in increasing its resources and activities ahead of this year’s election, as both sides of politics vie for innovative traction. The organisation’s current corporate partners include Salesforce and Google Australia. It also has a growing list of philanthropic benefactors including successful tech entrepreneur, Steve Baxter, Co-Chairman of CHAMP’s Board of Directors and Investment Committee, Bill Ferris, and Director and Co-Founder of Allen & Buckeridge, Roger Allen.

 

For more information visit: www.startupaus.org

 


5 Apr

Teresa Engelhard appointed to StartupAUS board

by launch-admin Apr 5, 2016 0 News

Australia, 05 April 2016: StartupAUS, Australia’s peak advocacy group for startups, today announced the appointment of new board member, Teresa Engelhard.

 

Ms Engelhard is a Silicon Valley transplant whose two decades of experience with startups and growth-stage technology companies includes venture capital, executive and NED roles.   Since moving to Australia ten years ago, Ms Engelhard has maintained her Silicon Valley roots by helping Antipodean companies access overseas investment, markets and exits. Her global startup outcomes include a multibillion dollar US listing, three US company trade sales, and five Australia and New Zealand company trade sales, all to overseas buyers.

 

Ms Engelhard is currently on the boards of RedBubble, a creative online marketplace for made-to-order products featuring designs by independent artists, which recently announced plans for an ASX listing; Planet Innovation, twice named “Australia’s Most Innovative Company” by BRW and a global leader in medical device and IoT product development; and Daintree Networks, a developer of IoT smart building systems deployed in more than 1000 U.S. commercial buildings. She also currently serves on the Entrepreneurs’ Programme Committee, a sub-committee of the Innovation Australia Board for the Australian Government.

 

StartupAUS Founding Director and Chairman, Peter Bradd, said Ms Engelhard’s global expertise and long track record of support for startup and entrepreneurial companies offers enormous value to the StartupAUS board.

 

“We are delighted Teresa has agreed to join the passionate team on our board to help champion the growth of Australia’s startup ecosystem. With a once-in-a-generation opportunity for change, it has never been more important to have the guidance of strong, experienced voices in the national conversation around innovation and startup growth.  With her extensive experience in investment management and technology entrepreneurship, Teresa is well placed to help us recognise and respond to the priority growth challenges for Australian startups,” Mr Bradd said.

 

Commenting on her appointment, Ms Engelhard, said: “I’m excited to be joining the StartupAUS family and working with the team that has been instrumental in helping Australia understand the importance of startups, as well as making a significant and important contribution to the national innovation and entrepreneurship policy agenda.  Having had the privilege of working with many local entrepreneurs who are equal-in-talent to the best-in-the-Valley, I am optimistic that StartupAUS’ goals for Australia are achievable.”

 

StartupAUS’ current focus is on establishing technology startups as the central part of the growth engine in Australia’s economy, picking up where the mining boom left off. Through policy work and fundraising, StartupAUS has been instrumental in shifting the political debate around innovation, particularly towards the policy settings outlined in the Prime Minister’s innovation statement – with many of the recommendations around technology and innovation coming from StartupAUS’ annual, action-oriented Crossroads Report.

 

Current StartupAUS board members are: Chair Peter Bradd, Alan Noble, Bill Bartee, Glenn Smith, Andrew Larson, Wayne Gerard and StartupAUS CEO Alex McCauley. Former StartupAUS board member, Dr Jana Matthews resigned from the board in January 2016 to focus on her expanding work with growth companies as ANZ Chair in Business Growth and Director, Centre for Business Growth | UniSA Business School.

 

-ENDS-

Media:

 

Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244

 

About StartupAUS

 

StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

 

StartupAUS will expand its efforts to bring financial partners on-board to help corporates have a bigger voice in the emerging innovation conversation and assist StartupAUS in increasing its resources and activities ahead of this year’s election, as both sides of politics vie for innovative traction. The organisation’s current corporate partners include Salesforce and Google Australia. It also has a growing list of philanthropic benefactors including successful tech entrepreneur, Steve Baxter, Co-Chairman of CHAMP’s Board of Directors and Investment Committee, Bill Ferris, and Director and Co-Founder of Allen & Buckeridge, Roger Allen.

 

For more information visit: www.startupaus.org