Agreement adds another 1,300 hours of LIVE sport each year to MCN network
Sydney, 1 September 2016: Multi Channel Network is pleased to announce it has taken on representation for beIN Sports’ three television channels and digital assets in Australia, effective today.
beIN is one of the fastest growing international sports networks in the world. Its three dedicated HD channels increase MCN’s FOXTEL sport representation to a total of 15 channels, and the wide range of competitions further strengthens MCN’s dominant LIVE sport offering, adding roughly 1,300 hours of LIVE sport each year.
MCN National Sports Sales Director, Martin Medcraf, said: “The extensive live sport coverage of beIN is a strong addition to our great sports representation and means brands can now partner with even more premium international sport. beIN is a rising global powerhouse of sport. It has a special focus on European football leagues and has exclusive rights to European rugby competitions, complementing our domestic Rugby and Football broadcasts, and we look forward to bringing both of these exciting opportunities to the Australian market.”
beIN Managing Director, Australia & New Zealand, Conor Woods, said: “With the launch of our three new HD channels and our new beIN websites, we are offering consumers more live sport, in more ways, than ever before. MCN is Australia’s leading multi-screen network, and their market position was crucial in our decision to partner with them as we look to establish increased partnerships across our expanding platforms.”
beIN’s channels are now available to Foxtel sports subscribers at no additional cost to the sport pack. Subscribers can also stream the three channels via Foxtel Go and Foxtel play, giving fans additional flexibility to watch their favourite league on their own terms.
MULTI CHANNEL NETWORK
Matthew Sainsbury, Launch Group
Ph: (02) 9492 1000/ 0423 393 300
About MCN: MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.
Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.
MCN also represents 31 Digital-Out-Of-Home-TV screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.
A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.
Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.
About beIN Media Group
beIN is a leading global network broadcasting in the Middle East and North Africa (in 24 countries), France, Spain, USA, Canada, Indonesia, the Philippines, Hong Kong, Singapore, Thailand and Australia. The beIN Media Group is a global multi-genre company providing exclusive access to prime sporting competitions including: FIFA World Cup, UEFA Champions League, football leagues from Europe including Spain’s La Liga, England’s Premier League, Italy’s Serie A, France’s Ligue 1, German’s League Bundesliga; CAN, AFC Champions League and AFC Asian Cup. Among the world’s other most popular sports, tennis (including French Open, US Open), basketball (NBA), motorsports (MotoGP, Dakar Rally, NASCAR), cycling (Tour de France), rugby (Six Nations) and many more including handball (Qatar 2015) and gymnastics are also broadcast by beIN around the world (rights vary by territory).