Nev Hasan promoted to National Digital Sales Director
Sydney, 14 September, 2016: Multi Channel Network (MCN) today announced the promotion of Nev Hasan to the role of National Digital Sales Director. Previously the Sydney Digital Sales Director, Nev will bring national focus to sales activities for MCN’s rapidly growing online, mobile, IPTV and programmatic platforms. He will also be integral in driving MCN’s newest data led mobile advertising initiative, MCN Location.
MCN National Sales Director, Nick Young, said the Sydney Digital Sales team has consistently outperformed the market under Nev’s leadership.
“Nev is one of Australia’s leading digital sales executives and he has played a key role in the success of MCN’s digital sales operation over the last five years,” he said. “Nev’s sales capability, strategic approach and passion for digital media has driven fantastic results for the business, and will set up MCN’s digital partners for further growth moving forward.”
Nev said: “I am excited to be leading the sales operations for MCN’s dynamic digital portfolio and the largest premium digital video network in Australia. MCN is truly leading the media market when it comes to ensuring advertisers can simply and efficiently target highly engaged audiences across any screen, in real time.
“Our new location based marketing offering, MCN Location, is a big opportunity for MCN’s partners and agencies and further strengthens our mobile and data offering. I am looking forward to working with those partners to capitalise on new opportunities that location data and mobile video are opening up to the market. We already represent a compelling range of channels and products in FOX SPORTS, FOXTEL, Telstra Media and tenplay, and MCN Location really rounds out our mobile offering.”
Prior to joining MCN in 2012, Nev worked in Sales and Management roles for SMG Red Yahoo!7, Yahoo!, and Ninemsn.
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MULTI CHANNEL NETWORK
Louise Proctor, Launch Group
Ph: (02) 9492 1000/ 0452 574 244
About MCN: MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.
Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.
MCN also represents 31 Digital-Out-Of-Home-TV screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.
A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.
Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.