• +61 2 9492 1000
  • launch@launchgroup.com.au

Topshop Topman rolls out Afterpay across all Australian stores

launchgroup.com.au > Blog > News > Topshop Topman rolls out Afterpay across all Australian stores
27 Jan

Topshop Topman rolls out Afterpay across all Australian stores

launch-admin Jan 27, 2017 0 273
Shoppers can enjoy purchases immediately with Afterpay’s new buy now, wear now, pay later option now available in-store

Sydney, Australia, 7 September 2016 – Topshop Topman is pleased to introduce Afterpay, a brand new and innovative retail instalment payment platform, available from today in all Topshop Topman stores across the country. A new-generation layby option, Afterpay allows shoppers to buy now, receive now and pay later, in-store in four simple fortnightly payments.

As one of the world’s leading millennial fashion brands, Topshop Topman is paving the way in today’s fast moving retail environment. With Afterpay now in Topshop Topman stores, customers can fund on-trend, fashion forward purchases and avoid the pain of paying for them in one transaction, helping to manage their monthly budget.

Afterpay’s customer-centric offering does not require end-customers to enter into a traditional loan or pay upfront fees or interest. The Afterpay in-store process is as simple as a few taps on a smartphone – customers choose how much they wish to spend, provide their payment details and receive an approval barcode to present at the register.

Initially available to customers through online retailers only, Afterpay now extends its offering to physical retailers including the roll out to nine Topshop Topman stores in Australia located in Sydney, Melbourne, Brisbane and Perth.

Nick Molnar, Managing Director at Afterpay, said, “Afterpay is focused on serving customers by applying leading technology to provide a seamless omni-channel service. We are excited to have one of fashion’s biggest success stories partner with Afterpay. To have Topshop Topman on board substantiates the strength of the Afterpay model and we look forward to continuing to expand this next phase of development. Our 140,000 customers requested Afterpay to be provided in-store and I am thrilled that we have delivered.”

Hilton Seskin, Chairman at Topshop Topman Australia, said, “Topshop is very excited to provide our customers with Afterpay’s customer centric payment solution. We pride ourselves on always providing customers with the best experience and Afterpay will become an integral part of our in-store offering. Knowing we can offer our customer the opportunity to pay for the item while wearing it is a true win win. For our millennial customer, the concept of instant gratification is key, and can now be satisfied through Afterpay, whilst providing them with the opportunity to purchase that must have item before it sells out and is gone forever”.


About Afterpay
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘buy now, receive now, pay later’ service that is absolutely in the customer interest, not requiring end-customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay currently has over 140,000 customers and over 600 retail merchants and in 2016, listed on the Australian Securities Exchange. For more information, visit www.afterpay.com.au.

Rapid growth in the Afterpay model:
Unique Afterpay customers are growing rapidly and currently exceed 140,000, with more than 65% of Afterpay transactions in the past 6 months generated by repeat customers. Afterpay’s online shop directory is recently receiving over 650,000 monthly page views as customers actively seek out retail brands offering the Afterpay service.

There are more than 600 retailers on the Afterpay platform. In addition to TopShop Topman, Afterpay retail partnerships include: General Pants, Optus, PAS Group, Cue Clothing Co, Princess Polly, Surfstitch, House, Peters of Kensington, Tony Bianco, Aquila, MARCS, David Lawrence, Jeanswest, Dissh, HypeDC, Aje, Shubar, Dion Lee, Tuchuzy and Nourished Life.

Afterpay is mindful of offering a responsible service and uses sophisticated proprietary technology to assess customer capability in paying for purchases. Each time a customer makes a purchase, Afterpay reviews any outstanding amounts and their repayment history.

Afterpay is a ‘win-win system’ for customers and merchants, offering customers more options and keeping data secure, while merchants are safeguarded against fraud and non-payment risk. Afterpay complies with the highest level of Payment Card Industry compliance (PCI DSS Level 1 Compliant). Furthermore, significant repeat business can be attributed to Afterpay’s ‘customer-first’ philosophy.

About Topshop Topman
TOPSHOP TOPMAN launched into the Australian market 5 years ago, and now boasts 9 standalone stores nationwide. A partnership with Myer commenced in November 2015 which sees the store network increase to include 12 concessions. 

With more than 180 new styles each week delivered straight from London, TOPSHOP stores are unique and offer unrivalled service, product and experience. The fashion conscious shopper is able to enjoy the best ranges from the iconic British brand, including seasonal catwalk collection Unique; the premium limited edition line Boutique; designer collaborations and trend-led mainline collections, continuing to drive the retail phenomenon that captures consumers and celebrities alike including Taylor Hill, Cara Delevingne, Beyonce, Kate Moss and Kendall Jenner.

Globally the brand has 330 stores in the UK, with a further 137 international franchises operating in 40 countries.