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MEDIA RELEASE: Online department store The Nile impl ements Afterpay in time for ‘Back to Uni’

launchgroup.com.au > Blog > News > MEDIA RELEASE: Online department store The Nile impl ements Afterpay in time for ‘Back to Uni’
13 Jul

MEDIA RELEASE: Online department store The Nile impl ements Afterpay in time for ‘Back to Uni’

launch-admin Jul 13, 2017 0 124
Helping students manage budget for new textbooks with buy now, receive now, pay later option

Sydney, Australia, 6 March 2017 – Leading retail payments innovator Afterpay, announced its platform is now available at popular online department store, The Nile (www.thenile.com.au) to coincide with ‘Back to Uni’ 2017. A new-generation payments system, Afterpay allows shoppers to buy now, receive now and pay later, helping to lighten the load for students scrimping to purchase required textbooks for the new university year.

The Nile offers textbooks for all university and most TAFE courses across Australia and is fast becoming one of the country’s leading online destinations, especially for textbooks. Furthermore, The Nile provides added financial relief with prices below recommended retail and free shipping within Australia, as well as free same or next day dispatch within Sydney. With university getting more and more expensive every year, this is a welcoming reprieve for students with costly expenses.

Afterpay offers the benefits of a layby service with an immediate take-home option, that does not require customers to enter a traditional loan or pay upfront fees or interest. Students can purchase online at www.thenile.com.au, select Afterpay as the payment option at the checkout and receive their textbooks within days. Items are paid for in full over four equal fortnightly payments rather than a hefty outlay in one hit.

Gabrielle Wakeman, Head of Marketing at Afterpay, said, “We are excited to introduce our new merchant partner The Nile to the Afterpay platform in Australia, tying in with the peak ‘Back to Uni’ period. We foresee this to be a successful launch for The Nile with Afterpay in the market offering customers and particularly students a welcome payment option offering choice, flexibility and benefits.”

Jethro Marks, CEO of The Nile, said, “We are thrilled to offer The Nile customers Afterpay as a payment option. At The Nile we are committed to providing customers a great shopping experience delivering quality products at good value. Our partnership with Afterpay will make shopping at The Nile even easier and more convenient ahead of this year’s commencement of class

We are committed to providing the best customer service experience and Afterpay is fundamental in achieving this. Our partnership with Afterpay will make shopping on The Nile even simpler and more convenient, easing the budget pain ahead of this year’s commencement of class. Specifically, students at this time of year can avoid the last minute mad dash and crowds by expediting their textbook purchases online.”

– ENDS –

About Afterpay
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘buy now, receive now, pay later’ service that is absolutely in the customer interest, not requiring end-customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay currently has over 475,000 customers and over 2,600 retail merchants and in 2016, listed on the Australian Securities Exchange. For more information, visit www.afterpay.com.au.

About The Nile
The Nile is a rapidly growing Australian department store selling a wide range of books, DVDs, baby products, wine, games, toys and health and beauty products. The Nile finds, sources and delivers products from all over the world and offers free shipping on all items within Australia. Established 15 years ago, The Nile was started by Jethro Marks and Mark Taylor and has expanded to employ over 80 people across customer service, logistics, marketing and creative design. For more information, visit www.thenile.com.au.

Media Contact
Christine Kardashian
Launch Group
02 9492 1000 | 0416 005 703
christine@launchgroup.com.au




Christine Kardashian, Group Account Director

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