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Wednesday, August 15, 2007

Want Great PR? Get Your Agencies to Share the Load


Case Study: The New Maytag Repairman Owes His Life to Integration
Those of us lucky enough to have a few decades of advertising and marketing behind us can say with all certainty that the foundation has shifted. Whirlpool Corp. revitalized Maytag's brand icon through a concerted effort on the part of its agencies. The efforts generated nearly 2,000 candidates vying for the role as the Maytag Repairman. The three-month search cost less than $500,000; Whirlpool estimates its value at nearly $10 million.
Read the full article from AdAge here.

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posted by Launch Management Group at 9:39 PM

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