<body onLoad="MM_preloadImages('http://www.launchgroup.com.au/Images/Header_Menu_1_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_2_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_3_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_4_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_5_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_6_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_7_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_8_Over.jpg');"><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener("load", function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <iframe src="http://www.blogger.com/navbar.g?targetBlogID=4839957058115904299&amp;blogName=Launch+Group&amp;publishMode=PUBLISH_MODE_FTP&amp;navbarType=BLUE&amp;layoutType=CLASSIC&amp;searchRoot=http%3A%2F%2Fblogsearch.google.com%2F&amp;blogLocale=en_US&amp;homepageUrl=http%3A%2F%2Fwww.launchgroup.com.au%2FBlog%2F" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" height="30px" width="100%" id="navbar-iframe" allowtransparency="true" title="Blogger Navigation and Search"></iframe> <div></div>

Wednesday, September 19, 2007

Are Ebay and the Others the New New Media?

The web, it turns out, is doing more than just transforming media-business models -- it's blurring the definition of media in the first place. Papa John's, who insists it is not a media company, runs ads for Gamefly, Six Flags and Sports Illustrated on its site. Does a media site create content with the goal of selling ads or subscriptions to pay for it? Or can we now define as a medium any site that aggregates an audience through other means -- e-commerce or lead generation -- then it turns around and sells to advertisers? Read the full article from AdAge here.

Labels:

posted by Launch Management Group at 4:06 PM 0 Comments

Previous Posts


Archives

Current Posts

RSS

 View blog top tags