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Sunday, April 5, 2009

Aggregation Forces Journalistic Evolution

News Outlets Must Accept That Consumers Want More Content Faster - and Don't Care Who Creates It by Michael Learmonth and Nat Ives
March 30, 2009: NEW YORK (AdAge.com) -- A link on the Drudge Report can drive hundreds of thousands of views of: a news story, bringing a host of new readers and -- here's hoping -- some ad revenue to go with them. But most of the many, many sites aggregating other people's content can't deliver that much traffic, and some don't even try.

What's more, a vast swath of readers couldn't care less about anything deeper than a headline, which is a problem for the nation's beleaguered journalistic institutions as they try to find a sustainable model for newsgathering on the web. Read the full story from Ad Age here.

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posted by Launch Management Group at 8:27 PM 0 Comments

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