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Wednesday, November 19, 2008AUSSIE TEENS MESSAGE TO FUTURE EMPLOYERS DON'T DISCRIMINATE, I PUT HAPPINESS AHEAD OF MONEY, MY PARENTS ARE MY CAREER ADVISORS 20th, November 2008 - A national survey of more than 2,000 Australians aged 13 to 18 years has revealed that the spirit of egalitarianism runs deep with Australian teenagers who consider the absence of workplace discrimination as the second only to happiness on the job when it comes to selecting their future employer. The findings are part of an annual Careers survey of 2,273 Australians aged 13 to 18 years released today by Habbo (www.habbo.com.au), the preferred online playground for Australian teenagers with almost a third of Australian teens as regular users. Almost half (47%) of the teen respondents said "career enjoyment" was their primary goal, with 40% selecting the absence of discrimination based on race, gender or sexuality was vital in their choice of employer. "Earning a lot of money" ranked a distant third - with only 16% of respondents indicating that this is important in their choice of employer or career. The ability to work their way to the top of a company received a favourable response by only 13% of respondents, and "having a positive impact on an issue that affects all Australians" was nominated as important by 9% of teens surveyed. The full announcement can be found here. Labels: Consumer Trends, Media Entertainment and Technology, Teen Trends
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Thursday, November 6, 2008Did You Know?
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Monday, October 27, 2008Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes MarketingCharts. As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for longer, it is becoming more acceptable for older people to participate in youthful pursuits. To support this trend, marketers should routinely consider the often-overlooked 25-34 age group a part of the youth market, VBSI said. Read the full story here.
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4:17 PM
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Thursday, August 21, 2008Japan to launch carbon footprint labelling scheme Japan is to carry carbon footprint labels on food packaging and other products in an ambitious scheme to persuade companies and consumers to reduce their greenhouse gas emissions. The labels, to appear on dozens of items including food and drink, detergents and electrical appliances from next spring, will go further than similar labels already in use elsewhere. They will provide detailed breakdowns of each product's carbon footprint under a government-approved calculation and labeling system now being discussed by the trade ministry and around 30 firms. Read the full article from The Guardian here. Labels: Consumer Trends, Green Watch
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6:33 PM
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Sunday, April 13, 2008Agency Execs Explore Green StrategiesSpeakers Warn IAA World Congress Not to Antagonize Cynical Consumers
WASHINGTON -- Consumers are increasingly interested in green marketing initiatives, but they are also quite cynical, the International Advertising Association's World Congress was told yesterday. That provides new opportunities for improving brand equity and engaging consumers -- but also lots of risk in getting it wrong. See the full article from ad age here. Labels: Consumer Trends, Green Watch
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7:08 PM
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Wednesday, December 19, 2007Social Media Future Bright, ChallengingWhat's the best way to market to a billion users?
Social media applications will attract over one billion broadband users within five years, according to Strategy Analytics' "The People's Revolution: Implications of Web 2.0 and Social Media Applications" report. It is usually a great thing to be able to use the word "billion" in a forecast. Yet Strategy Analytics said that real pitfalls could ruin business prospects for some social networks. "The long term financial viability of even the largest social media sites depends heavily on the ability to develop targeted advertising techniques that are as yet largely unproven, or may ultimately be thwarted by privacy regulations," said David Mercer, principal analyst at Strategy Analytics. Read the full article from e-Marketer Daily here.
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7:57 PM
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Wednesday, October 10, 2007Agencies Will have to Steer Marketers Towards the Big Ideal In This Marketplace, the Four P's Are No Longer EnoughBy Jonah Bloom
For years now, corporate-communications experts have been telling anyone who will listen that a company's financial performance is tied to what the company stands for beyond the balance sheet. But their theories have fallen on deaf ears, with colleagues in the marketing department preferring a brand-centric focus on price, promotion and product benefits to the business of dealing with awkward issues and their company's place in the world. Read Full Article Labels: Business and Finance, Consumer Trends
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Wednesday, August 8, 2007Mom, Let's TalkA brand-new batch of cell phones takes aim at kids as young as 5.
Okay, it's off to first grade. Got the pencil case, lunch box, and...cell phone? Yes, with companies marketing calling plans to "tweens," ages 8 to 12, it was only a matter of time before cell phones found a place on their younger brothers' and sisters' back-to-school lists. Read the full article from BusinessWeek here.
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3:57 PM
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Thursday, August 2, 2007Integrity in Marketing Is Not Optional - Why Truth and Credibility Must Necessarily Guide Marketing Strategy in an Era of Informed Skepticism While marketers grapple with the usual challenges -- competition, accountability, wrangling new technologies --perhaps they should be more concerned with a far more powerful phenomenon: informed skepticism. In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers' toughest job may be to simply convince buyers that they speak the truth. In such a world, marketing integrity is not just a virtue; it is a driver of choice. They speak the truth. The marketers featured in this Advertising Age article get that marketing integrity is more than just a nice-to-have; in today's environment, it's become a must-have for success.
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4:46 PM
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Monday, July 30, 2007The revolution continues says PricewaterhouseCoopers - 31 July 2007A revolution is under way in Australia's entertainment and media sectors, which are set to be worth a staggering $28.7 billion by 2011, according to a new report. The PricewaterhouseCoopers (PwC) Australian Entertainment & Media Outlook: 2007-2011 report has found that a number of sectors, including out-of-home and print media, have developed more robust and timely audience measurement processes that will demonstrate insights into consumer behaviour to advertisers. Read the full press release from Pricewaterhouse Coopers here.
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11:57 PM
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Tuesday, July 24, 2007Does Your Brand Have Portability Potential? Third-Screen Branding Poses Its Own Unique Set of Challenges. For all intents and purposes, the launch of Apple's revolutionary iPhone - complete with folks lining up and even sleeping on sidewalks in anticipation - heralded a new age of portability. The iPhone and all other soon-to-be-launched mobile phone-centric devices are not simply about the portable phoning capability (so yesterday). They're about the portable internet; portable entertainment; portable news; weather and sports; portable retailing; and, yes, the opportunity for portable branding. Read more here.
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6:04 PM
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Sunday, July 22, 2007Stella McCartney and PETA will co-host on Second Life the first worldwide anti fur protest Stella McCartney and PETA will co-host on Second Life the first worldwide anti fur protest. The full article can be found here, see Stella McCartney's press release here and watch the debate continue in Second Life Herald.
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7:56 PM
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Wednesday, July 18, 200711 U.S. food and drink companies to restrict advertising practices aimed at childrenNEW YORK: Eleven of the biggest U.S. food and drink companies will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald's Happy Meals and the use of popular cartoon characters. Read the full article here.
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3:38 AM
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Monday, July 16, 2007Geek Pride Blooms Into a Real-World Subculture NEW YORK - The nerds are in the hoouusse! On a steaming Saturday, a horn-rimmed posse of software engineers, computer programmers and support technicians was grooving at a most unlikely spot -- a fierce underground music venue here. The act: MC Chris -- king of the burgeoning world of "nerdcore rap" -- who dropped rhymes like Jay-Z with a pocket protector, Eminem with complexion issues. See the full article from the Washington Post here. Labels: Consumer Trends, Just for Fun
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1:08 AM
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Monday, July 9, 2007Unilever announce two new important commitments to responsible marketingUnilever has commited to adopting a global guideline that will stop the future use of size zero models or actors in its advertising. And it will also restrict its marketing and advertising to children between 6 to 11 years of age to the healthier foods and beverage products in its portfolio. Unilever will not impose strict criteria for models' and actors' Body Mass Index (BMI), but all brand directors and agencies will be expected to use BMI of between 18.5 and 25 as a guideline. This range is in line United Nations guidance of what level of BMI can be considered healthy. Read the full article here
Labels: Consumer Trends, Health and Lifestyle
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11:34 PM
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Signs of the Times: Fading Ads Hint at the Future of Marketing An Author's Stroll Through a World of Ghost Messages If it's still a little hard to digest Bob Garfield's pronouncement that "Advertising is not the future of marketing," maybe it's time to take a walk with Ben Passikoff, or at least sit down with his book. 'The Writing on the Wall,' by Ben Passikoff. Read more here
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4:34 PM
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Monday, June 25, 2007The humble fruit sticker goes tech Dole Organic lets consumers "travel to the origin of each organic product". By typing in a fruit sticker's three-digit Farm Code on Dole Organic's website, customers can find the story behind their banana. Labels: Consumer Trends, Health and Lifestyle, Media Entertainment and Technology
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8:30 PM
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Thursday, June 7, 2007Eco & Ethics This month, we highlight the trend: the power of all products that have a sense of place, coveted by consumers for a variety of reasons: from environmental concerns to shifting perceptions of what constitutes status. Pretty broad, pretty observational. Let's call it a conversation starter? Read the full post here Labels: Consumer Trends
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7:07 PM
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Why Generation Y are the most powerful consumer group in the world...Buying cars online - A US study estimates that 30% of cars will be bought online within just a few years. Well if not already, more than that will at least be researched online before they are purchased.
Read the full post at Peter Sheahan's blog Labels: Consumer Trends
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7:06 PM
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Organic develops its international market position The development of the international organic retail trade and supermarket chains is progressing at widely varying speeds. Read the full article here Labels: Consumer Trends
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7:04 PM
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Coke Expanding into Whopping Australian Beer MarketCOCA-COLA Amatil has forecast growth in earnings of between 7 and 9 per cent this year on the back of solid sales of its fizzy drinks and premium beer business in the first four months of 2007.
Read the full article at the Daily Telegraph Labels: Consumer Trends
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7:03 PM
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Cider Sales Overtake Beer for the First Time UK: CIDER drinkers now outnumber those who down a pint of beer for the first time. Read the full article here Labels: Consumer Trends
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7:02 PM
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Tuesday, June 5, 2007Blog coming soon Welcome to the Launch Group blog Labels: Business and Finance, Consumer Trends, Green Watch, Health and Lifestyle, Just for Fun, Make a Difference, Media Entertainment and Technology
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10:47 PM
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