Launch Group

Tuesday, March 24, 2009

GREEN TEEN CRUSADERS: ARE AUSSIE TEENS OUR MOST ECO-CONSCIOUS GENERATION?

World First as Habbo Hotel shuts down its virtual world for Earth Hour, 28th March 25 March 2009 - A survey of more than 4,000 Australian teens has revealed that the environment is still a major issue with 81 % saying they are concerned about the environment and 85% believing they could be doing more to help the environment.

The findings are part of a survey of 4,012 Australians aged 12 to 18 years old released today by Habbo (www.habbo.com.au), Australia's most popular online playground for teenagers with 278,509 unique visitors a month. In response to Australian teens' environmental concerns, Habbo will be the first Australian virtual world to close down for one hour at 8:30 PM AEDT in support of Earth Hour on Saturday 28th March 2009. Read the media release which includes survey results here.

Labels: Green Watch, Make a Difference

Thursday, August 21, 2008

Japan to launch carbon footprint labelling scheme

Japan is to carry carbon footprint labels on food packaging and other products in an ambitious scheme to persuade companies and consumers to reduce their greenhouse gas emissions.
The labels, to appear on dozens of items including food and drink, detergents and electrical appliances from next spring, will go further than similar labels already in use elsewhere. They will provide detailed breakdowns of each product's carbon footprint under a government-approved calculation and labeling system now being discussed by the trade ministry and around 30 firms. Read the full article from The Guardian here.

Labels: Consumer Trends, Green Watch

Thursday, July 10, 2008

Australia's Emissions Trading Scheme: An Opportunity

Speech by BCA President Greig Gailey to the Committee for Economic Development of Australia

The introduction of a national emissions trading scheme is the single most important policy decision the Rudd Government will make before the next election.

The introduction of an Australian emissions trading scheme and a price on carbon will affect business, industry and households in ways that many of us are yet to fully understand.

The right design will allow Australia to contribute to reducing global emissions in a manner that does not lead to excessive costs to our domestic economy.

Getting the policy right requires balancing often competing but interdependent demands. This includes fostering economic growth while cutting emissions, providing assistance to households and industries adversely affected, and aligning Australia’s strategies with global action.

To download the speech, visit this link:
SPEECH AUSTRALIA'S EMISSIONS TRADING SCHEME - AN OPPORTUNITY
Keynote address to CEDA
Shangri-La Hotel, Cumberland Street
Sydney, Greig Gailey, President, Business Council of Australia

Labels: Business and Finance, Green Watch

Sunday, April 13, 2008

Agency Execs Explore Green Strategies

Speakers Warn IAA World Congress Not to Antagonize Cynical Consumers

WASHINGTON -- Consumers are increasingly interested in green marketing initiatives, but they are also quite cynical, the International Advertising Association's World Congress was told yesterday. That provides new opportunities for improving brand equity and engaging consumers -- but also lots of risk in getting it wrong.

See the full article from ad age here.

Labels: Consumer Trends, Green Watch

Tuesday, July 31, 2007

Finance Sector Acknowledges Economic Impacts of Climate Change

Senior finance industry representatives have agreed that the economy-wide costs of ignoring sustainability issues such as climate change outweigh the costs of addressing it and believe further leadership is needed to encourage companies to report on sustainability risks. That's according to industry opinion polling released today by Finsia - the Financial Services Institute of Australasia - which represents 20,000 finance industry members in Australia and New Zealand. Read the full opinion poll from Finsia here.

Labels: Business and Finance, Green Watch

Monday, July 9, 2007

Into the World of Carbon-Neutral Advertising Smith Barney Panel Explores Latest Developments

NEW YORK (AdAge.com) -- The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Smith Barney. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy. He's now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America's most chi-chi fashion magazines. See the Vlog Here

Labels: Green Watch

Thursday, June 7, 2007

10 Steps to Getting Started on a Clean Life

Find the ten steps here

Labels: Green Watch

Virgin Blue goes green

Airline Virgin Blue will today call on the aviation industry to clean itself up amid research projecting an explosion in the contribution of air travel to greenhouse gas emissions.
Read the full article at the age

Labels: Green Watch