Launch Group

Thursday, November 27, 2008

Orphaned Project

Launch Group Co-founded the ORPHANED Project with photographer Don Mirra to spread awareness of this growing global issue currently affecting 143 million children.

ORPHANED is a book and documentary film project with an associated cause marketing campaign that will launch globally in November 2009.

Labels: Health and Lifestyle, Make a Difference

Monday, July 9, 2007

Unilever announce two new important commitments to responsible marketing

Unilever has commited to adopting a global guideline that will stop the future use of size zero models or actors in its advertising. And it will also restrict its marketing and advertising to children between 6 to 11 years of age to the healthier foods and beverage products in its portfolio. Unilever will not impose strict criteria for models' and actors' Body Mass Index (BMI), but all brand directors and agencies will be expected to use BMI of between 18.5 and 25 as a guideline. This range is in line United Nations guidance of what level of BMI can be considered healthy. Read the full article here

Labels: Consumer Trends, Health and Lifestyle

Monday, June 25, 2007

The humble fruit sticker goes tech

Dole Organic lets consumers "travel to the origin of each organic product". By typing in a fruit sticker's three-digit Farm Code on Dole Organic's website, customers can find the story behind their banana.

Read the full article here

Labels: Consumer Trends, Health and Lifestyle, Media Entertainment and Technology

Thursday, June 7, 2007

Super Healing Foods Index

As more and more research is carried out into foods and the nutrients that they contain, we are seeing that many of the foods we have been eating for generations, and some that are newer to us, are packed full of vitamins and minerals, and many other nutrients with exciting health benefits.

Read the full index here

Labels: Health and Lifestyle

Research to lick obesity

TRICKING the tongue into believing apples taste like burgers could be the way to tackle the fat epidemic.
Read the full article at news.com.au

Labels: Health and Lifestyle

What is Orthorexia?

It's great to eat healthy food, and most of us could benefit by paying a little more attention to what we eat. However, some people have the opposite problem: they take the concept of healthy eating to such an extreme that it becomes an obsession. I call this state of mind orthorexia nervosa: literally, "fixation on righteous eating."
Read here for more

Labels: Health and Lifestyle

Is Sleep Apnoea Hurting your Relationship?

Are you a snorer? It's mostly blokes that are afflicted - but watch out, because snoring can be a warning sign of sleep apnoea, a serious condition that can drastically shorten your life - and it could also kill your relationship.
Read the full article at ninemsn

Labels: Health and Lifestyle