<body onLoad="MM_preloadImages('http://www.launchgroup.com.au/Images/Header_Menu_1_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_2_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_3_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_4_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_5_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_6_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_7_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_8_Over.jpg');"><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener("load", function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <iframe src="http://www.blogger.com/navbar.g?targetBlogID=4839957058115904299&amp;blogName=Launch+Group&amp;publishMode=PUBLISH_MODE_FTP&amp;navbarType=BLUE&amp;layoutType=CLASSIC&amp;searchRoot=http%3A%2F%2Fblogsearch.google.com%2F&amp;blogLocale=en_US&amp;homepageUrl=http%3A%2F%2Fwww.launchgroup.com.au%2FBlog%2F" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" height="30px" width="100%" id="navbar-iframe" allowtransparency="true" title="Blogger Navigation and Search"></iframe> <div></div>

Tuesday, March 24, 2009

GREEN TEEN CRUSADERS: ARE AUSSIE TEENS OUR MOST ECO-CONSCIOUS GENERATION?

World First as Habbo Hotel shuts down its virtual world for Earth Hour, 28th March 25 March 2009 - A survey of more than 4,000 Australian teens has revealed that the environment is still a major issue with 81 % saying they are concerned about the environment and 85% believing they could be doing more to help the environment.

The findings are part of a survey of 4,012 Australians aged 12 to 18 years old released today by Habbo (www.habbo.com.au), Australia's most popular online playground for teenagers with 278,509 unique visitors a month. In response to Australian teens' environmental concerns, Habbo will be the first Australian virtual world to close down for one hour at 8:30 PM AEDT in support of Earth Hour on Saturday 28th March 2009. Read the media release which includes survey results here.

Labels: ,

posted by Launch Management Group at 11:33 PM 0 Comments

Wednesday, January 28, 2009

ORPHANED PROJECT GIVES VOICE TO THE WORLD'S FORGOTTEN GENERATION OF 143 MILLION CHILDREN

22nd January 2009: American photojournalist and author Don Mirra and cause marketing specialists, The Launch Group, today announced the ORPHANED Project, a global awareness campaign with an associated book and documentary film initiative that documents orphaned children around the world.

The ORPHANED project is the first initiative of its kind to bring a voice to the growing demographic of 143 MILLION orphaned and marginalized children - imparting the need for capable people to get involved rather than exist as by-standers to the tragedy. Read the full announcement here.

Labels:

posted by Launch Management Group at 1:35 PM 0 Comments

Thursday, November 27, 2008

Orphaned Project

Launch Group Co-founded the ORPHANED Project with photographer Don Mirra to spread awareness of this growing global issue currently affecting 143 million children.

ORPHANED is a book and documentary film project with an associated cause marketing campaign that will launch globally in November 2009.

Labels: ,

posted by Launch Management Group at 3:16 PM 0 Comments

Thursday, August 14, 2008

Yes, Companies Are Responsible for Charity

It's Wrongheaded to Think Businesses' Social Awareness Doesn't Matter to Employees, Consumers, Investors

Writer Jonathan Salem Baskin appeared to channel economist Milton Friedman in his July 21 Ad Age column ("Transparency, Not Charity, Is Corporation's Responsibility") when he asked, "So where in the game rules does it say that companies have to be 'responsible' for anything other than profits?" Let's check the rule book for a few key constituencies whose increasing expectations, strong voices and behavior are changing the game. Read the full story by Mike Lawrence from Ad Age now.


Labels: ,

posted by Launch Management Group at 10:06 PM 0 Comments

Wednesday, June 25, 2008

Gates may change direction of philanthropy

The Bill and Melinda Gates Foundation's focus on creative capitalism, combining business and philanthropy to effect change, brings out critics on both sides of debate.

While it's too early to tell if Bill Gates will impact philanthropy as he has the technology industry, his support of creative capitalism has the potential to change how people engage in philanthropic efforts.

Gates leaves his full-time duties as Microsoft chairman on Friday to focus on The Bill and Melinda Gates Foundation, the philanthropic organization he founded in 2000 with his wife. It boasts the largest philanthropic endowment in the US, at US$38.8 billion, according to the foundation's 2007 financial report.

Megan Sather, a Gates Foundation spokeswoman, said that rather than focus on specific projects right away, Gates will first work to raise global awareness of some of the foundation's key issues. They include health care -- especially providing vaccinations for rare diseases that affect children and helping to stop the spread of AIDS in Africa -- and bringing food and sustainable methods of agriculture to some of the world's poorest nations.

Read the full article by Elizabeth Montalbano from Computerworld here.

Labels: ,

posted by Launch Management Group at 6:21 PM 0 Comments

Wednesday, October 10, 2007

Fair Trade in Bloom


By Andrew Downie

VARGINHA, Brazil - Rafael de Paiva was skeptical at first. If he wanted a "fair trade" certification for his coffee crop, the Brazilian farmer would have to adhere to a long list of rules on pesticides, farming techniques, recycling and other matters. He even had to show that his children were enrolled in school.

Read the full article here

Labels:

posted by Launch Management Group at 12:46 AM 0 Comments

Friday, July 13, 2007

First National Indigenous TV station launched

Australia's first national 24 hour indigenous television station is on air. The maiden hour-long broadcast of National Indigenous Television (NITV) was beamed live from Sydney to more than 600,000 viewers this morning. Read the full story here

Labels: ,

posted by Launch Management Group at 12:24 AM 0 Comments

Thursday, June 7, 2007

Australian Wildlife Conservancy

AWC is an independent, non-profit organisation dedicated to the conservation of Australia’s threatened wildlife and ecosystems. AWC acquires land, and works with other landholders, to establish sanctuaries for the conservation of threatened wildlife and ecosystems. AWC now owns 14 sanctuaries covering 917,000 ha (2.3 million acres) in places such as north Queensland, the Kimberley, western NSW and the forests of south-western Australia. See some of the amazing work they do here


Labels:

posted by Launch Management Group at 7:32 PM 0 Comments

The Nelune Foundation

The mission of the NELUNE Foundation is to help ease the burden of cancer patients who may not have the support or financial resources that are needed to cope with this life threatening illness. Visit their website here

Labels:

posted by Launch Management Group at 7:27 PM 2 Comments

Bravehearts


Bravehearts are Australias leading child protection advocates. In May Bravehearts and MySpace announced a partnership project, 'Respect MySpace'. The aim of this project is to provide information to those who may have been exposed to the risk of sexual assault to enable them to access help, support and information in an environment that is increasingly familiar to young people. You can visit Bravehearts website here or the Bravehearts’ MySpace page here.

Labels:

posted by Launch Management Group at 7:21 PM 0 Comments

Tuesday, June 5, 2007

Blog coming soon

posted by Launch Management Group at 10:47 PM 0 Comments

Previous Posts


Archives

RSS

 View blog top tags