Content Creation
The future of communication is all about content creation – whether that be traditional PR content such as media releases, speeches and policy documents, digital content for websites, blogs, social networks and other online communication channels, research or marketing communication. Adopting the philosophy of create once, publish often, Launch has assembled a team of experts to assist clients to develop the messaging, news, and stakeholder information that stands out in a crowded marketplace.
We understand the importance of the new consumer journalist, whether blogger or social commentator on networks, and understand how to best communicate your company in this evolving landscape of user generated content.
Across digital communications, we understand Google is a reputation management system! As such we turn communications into blog speak, into consumer speak and we even optimize content for search. We distribute content to National and International online wires, including all the search engine news rooms. We know how important online PR is today. So we don’t pay lip service to it, we do it!
Digital Strategy
Through our partnership with our expert team within the Digital Intelligence consortium, Launch Group works with clients to create a digital strategy that meets the marketing and communications objectives.
This includes:
- online marketing / online PR
- content optimisation
- blog strategies
- social media strategies
- social commerce
- social networks
- social media optimization
- advocacy
- influencer e-programs
- online conversation monitoring and posting back,
- multi-channel digital development across Internet, mobile and broadcast with traditional media communications
- brand management.
Through strategic planning with your team, Launch identifies key drivers around which we build and execute a communication program that will stimulate brand engagement and loyalty with your product, service or solution.
Event Management
Whether it be experiential marketing or events attended by the public and media, the Launch team draws on years of experience in event and project management, in combination with brand management expertise, to deliver memorable events that provide high impact market positioning.
Sponsorship
Launch builds proposals that clearly communicate the mutually beneficial outcomes of a particular sponsorship to both benefactor and sponsor. We work with clients to identify sponsorship targets, and attract and manage the partners that align with overall communication messages and positioning.
Copywriting
Launch offers copywriting services for websites, brochures, direct mail, business backgrounders, stakeholder biographies, staff newsletters and e-newsletter, interpreting research documents and annual reports and executive speeches. Wherever your business needs to make an impact with written communications, we deliver clear, concise, creative copy to ensure you message is memorable to its recipients –and on target with your overall market positioning.
Research & Customer Insights
Launch Group values customer insights and delivers market intelligence to clients through target market analysis, real-time media and competitor monitoring and by developing and commissioning bespoke market research reports. Launch offers clients the additional benefits of customer intelligence through our strategic partnerships with the Centre for Customer Strategy and online research experts and participation media company pureprofile.
Where required, Launch conducts industry analysis, media perception audits, market research and interactive online surveys to assess the current industry climate on a wide range of topics. Armed with a balanced view, Launch prepares recommendations, FAQ's, backgrounders and briefing notes on complex issues so busy CEOs have the information at their fingertips.
Positioning
Establishing the right positioning for your business or brand is pivotal to achieving your communication objectives. Using our unique positioning matrix, Launch consultants analyse existing market perceptions and messages and work collaboratively with clients to develop the ideal positioning to underpin your ongoing communications and marketing activities.
New Business Development
Launch works in partnership with clients to grow their brands and contribute to the company bottomline. Our team can create and manage partnering opportunities for clients by identifying and introducing third party organizations who may help you to achieve your communication or business objectives.