MCN evolves free-to-air television trading in Australia
Australia, Monday, 13 January 2017: Multi Channel Network (MCN) is establishing a new benchmark for highly targeted and efficient television trading on Australian free-to-air channels by now offering its innovative Dynamic Trading model on Network Ten. The announcement follows a successful trial of the model across Network Ten’s channels at the end of 2016.
This latest technical evolution for MCN and Network Ten’s partnership follows the latter’s move to the Landmark system in May 2016. It means MCN will now offer advertisers the opportunity to trade audiences rather than just airtime across Network Ten, helping improve targeting and audience campaign delivery. The rollout will progress over 2017 with selected partners.
MCN’s premium trading product uses up-to-date audience predictions to respond to changes in viewing behaviour, in turn, optimising campaign placement. In 2016 MCN demonstrated the success of this Dynamic Trading model by meeting the end-of-year goal to deliver 60 per cent of all Foxtel advertising campaigns through Dynamic Trading. The achievement reflected the market’s enthusiasm around dynamic trading, as well as MCN’s ability to deliver results.
MCN Chief Sales and Marketing officer, Mark Frain, said: “As the industry landscape becomes increasingly more complex, sophisticated and automated tools like Dynamic Trading play a significant role in helping advertisers trade with greater ease, flexibility and efficiency. This is the future of the television industry, and we’re excited to be the first to deliver it on free-to-air in Australia in partnership with Network Ten.
“Our proven model combined with Network Ten’s continual audience growth momentum and highly anticipated programming suite for 2017 creates more effective and efficient campaigns for advertisers. It’s an important shift for Network Ten, but more so for the Australian television industry as a whole.”
Network Ten Director of Revenue and Client Partnership, Rod Prosser, said: “Ten’s partnership with MCN continues to deliver improvements and innovations for our advertisers and the introduction of Dynamic Trading across Network Ten is another great step forward.
“As audiences continue to grow across our portfolio, through our MCN partnership, we are able to offer advertisers better integrations and greater engagement.
“The next step for us all is the introduction of Dynamic Trading to provide both advertisers and agencies the benefit of buying the audiences they want, with ease and efficiency,” he said.
Carat Sydney’s Head of Implementation and Investment Operations, Louise Romeo, said: “In 2017, we continue to pioneer Carat’s vision of helping our clients navigate through the digital economy. This means we are driving and leading areas such as automation, better targeting and programmatic investment.
“At Carat, we have always been early adopters of automation technology as this allows us to effectively target consumers, remove the volatility around audience performance, as well as deliver greater efficiencies for our clients within their screen strategies. In collaboration with MCN, we were able to test automation beyond STV and onto Network Ten for a number of our clients and there have been positive results on campaign delivery. We are always looking for ways to improve how we have traditionally approached media and have been working with our partners to take advantage of MCN’s landmark platform to deliver real growth and improved business results for our clients.”
MEC Managing Director, Royce Zygarlicki, said: “As consumption of video content continues to fragment, networks and agencies alike remain under pressure to address linear TV audience declines. Taking advantage of alternatives to the traditional fixed spot buying model helps MEC to alleviate these pressures and deliver consistency in a volatile market.
“Trading ‘Dynamically’ across the Subscription TV platform with MCN over the past couple of years – with a heightened focus on audiences, rather than spots – has reduced the instances of campaign under-deliveries. We’re pleased to see MCN extend its dynamic trading model to the free-to-air platform.”
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MULTI CHANNEL NETWORK
Louise Proctor, Launch Group
Ph: (02) 9492 1000/ 0452 574 244
About MCN: MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.
Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.
MCN also represents 31 Digital-Out-Of-Home-TV screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.
A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.
Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.
About Network Ten: Network Ten is a division of Ten Network Holdings, one of Australia’s leading entertainment and news content companies, with free-to-air television and digital media assets. Ten Network Holdings includes four free-to-air television channels – TEN, TEN HD, ELEVEN and ONE – in Australia’s five metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth, plus the online catch-up and streaming service tenplay.
Australia, 19 January 2017: The ACS, the professional association for Australia’s ICT sector, welcomes Senator Arthur Sinodinos to the Industry, Innovation and Science portfolio, following Prime Minister Turnbull’s changes to his Ministry on Wednesday.
ACS President Anthony Wong said, “The Innovation portfolio has been identified by the Turnbull Government as critical to generating the jobs of the future as Australia transforms into a knowledge-based economy driven by technology, innovation and digital skills.
“The ACS looks forward to working with Minister Sinodinos on the second wave of the National Innovation and Science Agenda (NISA) to leverage new sources of growth to take full advantage of our growing digital economy.
“As a priority, the ACS calls on Minister Sinodinos to address Australia’s digital skills mix and work collaboratively with industry, educational institutions and key stakeholders to boost digital literacy and ensure Australia’s pool of ICT talent continues to grow and be world class. This will be necessary as Australia continues its transition to a digital economy,” said Mr Wong.
About the ACS
The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 22,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.
Five-point check-list for NSW residents on the current Solar Bonus Scheme
Australia, 21 December 2016: Many solar power customers are in for a bill shock, with a predicted increase of hundreds of dollars on their home energy bills as the Solar Bonus Scheme draws to a close in New South Wales on 31st December 2016.
Whilst solar systems alone have been an attractive and affordable proposition under the bonus scheme, a more reliable source of sustainable energy savings is needed once the Solar Bonus Scheme ends.
The introduction of battery powered renewable products is offering Australian consumers an innovative alternative which can generate as much as 80 per cent energy bill savings.Renewable energy tech startup Evergen has received thousands of responses to its new intelligent home energy management system launched last month, with New South Wales at the centre of demand.
Newly launched startup, Evergen, is the nation’s first, next-generation, intelligent home energy management system – backed by AMP Capital and CSIRO – leverages the combined strength of solar and batteries with smart technology. The Evergen system continuously analyses and optimises home energy costs, always choosing the most economic source between solar, battery and the grid at any time
Evergen CEO, Emlyn Keane, said that more than half of the demand for the Evergen home energy management system is coming from NSW, where a recent report that crunches the numbers on the financial impact shows 146,000 NSW customers will be hit hard by the upcoming changes.
“For the NSW households currently on the Solar Bonus Scheme tariff that ends this month, it is crucial to think about what this means to their energy bill, and what the next steps are. The energy sector is currently facing huge disruption with the customer having more control than ever over their home energy costs. There are plenty of opportunities for individuals to reduce their bills going forward, by using a combination of more advanced and complementary technologies like batteries, coupled with intelligent management technology that manages all the system components for you.
Mr Keane’s five last minute tips before the Solar Bonus Scheme 31st December end date:
1. Check your bill
It’s important to check your bill and see what credit you are currently receiving for the solar power your system generates. How much is it? What will your quarterly bill look like once the Solar Bonus Scheme ends on 31 December? There are many reasons to shift to a renewable option – control, environmental impact and cost-savings. However, without the return on investment, renewable energy technology is more of a luxury or conscience item. New systems in the market such as Evergen offer up to 80 per cent reduction on your standard energy bill – providing a practical alternative that adds up with or without government subsidies.
2. Speak to your electricity provider about your meter
Many houses on the Solar Bonus Scheme will have to change their electricity meter when the scheme ends if they want to be paid anything at all for solar energy they export to the grid. The company you buy your grid electricity from should be able to help here. If that gets too hard, Evergen can arrange a change in meter as part of our broader solar battery installation.
3. Have a think about when your house uses the most energy
With the end of the Solar Bonus Scheme, you are best to try to use all the solar power your panels generate yourself, rather than let it go to the grid. Most solar systems generate their peak output in the middle of the day – so if possible, try to align your electricity consumption to use the most in the middle of the day.
4. Have you thought about a battery?
For many houses, it is difficult to consume lots of electricity in the middle of the day, when the sun is out but nobody is home. In this case, a home battery system can make sure you get the most out of your solar panels, by storing the solar energy generated in the middle of the day, and releasing this energy when consumption increases when everyone gets home. By allowing you to store energy for when you need it most, a home battery system means less reliability on the grid, and considerable cost savings. Batteries need careful management though, to make sure they are saving energy for when it is most useful to your house, and to ensure the batteries themselves last as long as possible.
5. Consider an intelligent home energy management system
An intelligent home energy management system can automatically look after your solar and batteries for you, ensuring you save the most money, and maximising the life of these important assets. An intelligent energy management system should include monitoring and forecasting of your electricity consumption and future solar generation. The remotely managed and CSIRO analysed Evergen system, for example, learns the power consumption patterns of each customer household and forecasts solar production based on local weather to build a picture of future energy flows. This analysis (done every few minutes) automatically chooses the lowest price source to power your home – whether that’s solar, your battery or the grid.
“Since our launch in July, we have seen a sharp take up of the Evergen intelligent home energy management systems in the State. Our customers will have the first remotely-managed renewable energy centre for domestic use, which offers them far greater control and choice over the way energy is used and distributed in their home,” Mr Keane said.
Mr Keane continued: “Not all systems are equal and many do not have the intelligent management needed to get the most out of the solar and battery hardware. Therefore, questions to ask include: Does the system allow you to store excess energy for a rainy day? Is there ongoing monitoring and customer service to ensure you are getting the most out of your investment? Who re-configures the system if your energy tariff or living circumstances change? Are all the hidden costs identified such as initial consultation and installation?
With December 31 around the corner, it’s important to act now and investigate the product options on the market. With the additional energy savings available through combined battery and solar systems, it makes sense to consider an upgrade.
About Evergen: Evergen is a new energy services company that sells and manages intelligent home energy systems comprising solar power and batteries. The ’intelligence’ technology is provided by the CSIRO, which periodically analyses and remotely updates the system to improve over time. AMP Capital is a major investor in the company alongside CSIRO. Evergen is run by energy scientists and advocates of change for clean solar and battery storage technologies for the home including renowned energy scientist Dr Glenn Platt and former CEO of AMP Capital and Evergen Chairman Stephen Dunne.
Girl Geek Academy receives $1.3 million to build Victoria’s female founder network
Wanted: 1,000 female Hackers, Hustlers and Hipsters for world 1st #SheHacks initiative
LaunchVic backs #SheHacks Victoria in funding round
Australia, 31 January 2017: Australia’s Girl Geek Academy today announced a raise of $1.3 million to roll out its #SheHacks Victoria hackathon, a world first, all-female initiative bringing women together to support them in creating new technology businesses across the state.
Victorian Government innovation board, LaunchVic, has backed the initiative with $300,000 in funding. A further $1 million in support has been contributed from partners including the GO1 Learning Portal, an Australian-owned tech startup backed by Y-Combinator and Shark Tank’s Steve Baxter.
The #SheHacks Victoria online program will be officially launched by Girl Geek Academy this month and is recruiting 1,000 women interested in building a business and finding their ideal co-founders. A series of boot camps and mentoring sessions across Melbourne and three regional locations will help prepare individuals and teams for participation in the #SheHacks Victoria hackathon taking place in June 2017. The locations are: Warrnambool, Warragul and Bendigo, which are all home to universities.
At the #SheHacks Victoria hackathon, 200 attendees will form 60 teams who each will build, market test and pitch their minimal viable product (MVP). Teams will then have one month to get early users onboard before finalists showcase their business at the #SheHacks Showcase – a celebration of Victorian women in tech.
#SheHacks is the first hackathon in the world dedicated to increasing the number of female founded startups by taking their MVP and supporting them for two months after the hackathon. To increase the number of women involved, the recruitment process will include boot camps to ensure women are best equipped to get value from the program.
Sarah Moran, Co-founder and CEO of Girl Geek Academy said: “We are so pleased to have the recognition and support of the Victorian government for #SheHacks Victoria along with a very significant commitment from our partners GO1, plus 21 supporters throughout the Victorian startup community. This backing is a crucial step in rolling out our mission of helping more women to become a viable part of Victoria’s startup and technology ecosystem.
“It is currently very challenging for women to find fellow founders, which is often crucial to starting and succeeding in a new tech venture. The #SheHacks Victoria program will provide multiple touchpoints throughout the year for women to find co-founders and receive valuable support for taking their business ideas to market,” continued Ms Moran.
To maximise the impact of the #SheHacks program, Girl Geek Academy aims to provide early career experience in startups by targeting university students for the program. This includes training students to be founders and exposing them to potential startup career pathways.
Andrew Barnes, CEO & Co-Founder, GO1 said: “GO1 is proud to be involved in supporting women in technology. Providing more opportunities for females to get into programming is not just about filling the widening gap in job vacancies in our country – it’s about enriching business and innovation with greater diversity.”
#SheHacks Victoria 2017 will host university teams, corporate teams and individual teams created from women across Victoria looking to found a startup together. Each team selects a problem they believe needs solving before testing the market with early stage ideas and their MVP. The focus is on building the capabilities of the startup team to work together over the longer term.
Finalists will take to the stage to pitch their success or failure to date and their plans for future investment and growth. They will pitch to investors, corporates and the extended Victorian startup community.
Ms Moran continued: “#SheHacks is unlike regular hackathons as it starts with an assembled team rather than team recruitment based on pitches. The initiative will showcase Victoria as the best place in the world for a woman to join a startup.”
The #SheHacks program initially launched as a highly successful pilot in 2014, at the Inspire9 co-working facility in Victoria. #SheHacks Victoria will be the first statewide program at large scale.
About Girl Geek Academy:
Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.
Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.
Star Wars BladeBuilders Spin-Action Lightsaber
Hot Wheels Criss Cross Crash Set
Fast Lane Mega Crane
Pie Face Showdown Board Game
Metroline Train Table
Fun 2 Learn Elmo
Ooshies 7 PK (Marvel, Justice League, TMNT)
Hatchimals – Owl Exclusive
Trolls – Styling Poppy Head
Little Live Pets – Snuggles The Puppy
|Event Details:||CLICK! Digital Expo
(Digital e-Commerce 3.15pm – 4.45pm)
|Date:||Friday, 11 November 2016
Expo entry from 8.00am
|Location:||Brisbane Convention & Exhibition Centre, Plaza Level
Cnr Merivale and Glenelg Streets, South Brisbane
Click here for map
|Media Registration:||Christine Kardashian, Launch Group
Email firstname.lastname@example.org or call 0416 005 703
CEA backed TrademarkVision launches ‘deep learning’ image recognition for IP protection
Advanced system enables easier visual search for IP protection
The CEA Startup Fund – established by QUT Creative Enterprise Australia in 2013 – is the first and only dedicated investment fund specialising in accelerating the growth of creative tech companies. The fund, which offers between $25,000 for pre-seed stage and $150,000 for early-stage businesses, is available for commercial investment in high-growth, scalable businesses in Australia.
For more information, visit: qutcea.com/startup-fund/
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Sarah Bond, Launch Group
E: email@example.com | M: + 61 449 543 181| T: +612 9492 1041.
About QUT Creative Enterprise Australia (CEA)
CEA helps start, grow, scale and connect creative companies. Providing essential business skills and mentoring focused on company growth and investment, CEA accelerates companies with a focus on design, fashion, entertainment, photography, music, film and television, digital technology, games and interactive content.
Since 2008, CEA has established more than 50 startups, engaged with 4,000 entrepreneurs, supported over 500 creative industries businesses on site and raised over $60m in capital. CEA offers access to workspace, business mentoring, special events, networks, research expertise and capital to foster the growth of the creative industries in Australia.
Launched in 2013, TrademarkVision is a technology startup creating advanced image recognition solutions to help protect brands. The technology is currently used by multiple government IP offices as well as leading law firms and corporates around the world.
In late-2016, TrademarkVision launched its ‘deep learning’ algorithms and other machine learning algorithms for the world’s first semantic image search for logos, enabling the system to recognise objects like humans do. The world leading technology offers the most intelligent trademark image search on the market. For a free trial of TrademarkVision go to www.trademark.vision/start and to take a look at their latest research projects visit www.trademark.vision/labs