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29 Oct

How much Australian startup founders earn and pay employees

by launch-admin Oct 29, 2018 0 News


How much Australian startup founders earn and pay employees

Data from more than 2500 individuals compiled for groundbreaking study

·      Big differences in roles hired by B2B vs B2C

·      Early stage startups may overlook key personnel

·      Capital raised impacts ability to hire

 

 

Who earns the most? Who earns the least? Who has the most equity? How can Australian tech startups compete with Silicon Valley for employees?

 

SYDNEY, OCTOBER 2, 2018 – Startup roles and salaries vary widely, depending on the stage the business is at, according to new research into Australian tech startups. The amount of capital raised has a major impact on the kinds of roles hired, as well as the packages offered.

 

The Australian Startup Salary Guide 2018 is the first comprehensive tech startup salary guide in Australia, conducted by executive search firm Think & Grow, in partnership with StartupAUS.

 

In July 2018, remuneration packages of more than 2500 individuals were analysed to compile the guide. The data was provided by more than 350 respondents in an online survey and from 47 venture capital-backed companies that shared company-wide compensation data for their business.

 

The VCs include Airtree Ventures, Blackbird Ventures, Blacksheep Capital, Carthona Capital, Full Circle, Reinventure, Rampersand and Square Peg Capital. All participants provided data which included base salary, benefits and incentives such as equity as well as the size of their company, funding and job title. Startups at three different levels of capital raising were researched: $0-$5 million; $5-$10 million and $10-$50 million.

 

Understanding how candidates think about their package is an important first step for startups in building strong and lasting relationships with new employees and ensuring they secure the top talent, according to the report.

 

“We can clearly see how companies undergo restructuring and expansion in terms of management roles as they raise higher amounts of capital. In a sector where many of the jobs are less than a decade old, a continued understanding and breakdown of salary benchmarks is key to the sector’s success,” Anthony Sochan, Think & Grow partner, said.

 

KEY FINDINGS

 

Only base salary; excludes equity, company valuation

·       Founder/co-founder: lowest paid was $35,000; highest was $290,000

·       CEO: lowest paid was $40,000; highest was $320,000

·       Engineering chiefs earn between $60,000 and $300,000

·       Data scientists are paid around $110,000

·       Chief People Officer role starts at $120,000

·       Heads of Design earn up to $260,000

·       Chief Product Officers make between $60,000 and $275,000

·       Marketing chiefs are paid up to $260,000

 

 

B2B vs B2C

 

·       There are significant differences between B2B and B2C firms in terms of the kinds of roles being hired for

·       B2B firms are much more likely to be hiring senior engineers than B2C startups

·       Very few B2C firms hire product managers in the early stages, but this changes as they grow and mature

 

HR/People & Culture

 

·       There are currently very few people in HR roles in early stage startups in Australia

·       There is an increase in HR professionals as capital revenue raised increases, likely resulting in more employees and/or more aggressive hiring

 

Australia is not yet a primary tech market, compared with the US and some other countries. As a result, Australian tech startups face significant challenges when competing for international talent, and will have to think more creatively about ways to attract talent.

 

 

“This report does away with the stereotype that working for a startup is a risky adventure fuelled by hope and instant noodles. Actually, start-ups – particularly funded startups – can provide secure, competitive salaries along with the prospect of owning equity in a high-potential business,” StartupAus CEO Alex McCauley said.

 

“Whilst Australian startups may not yet be able to emulate the salary packages on offer in more mature ecosystem such as Silicon Valley, there are other ways they can compete. We have a fresh and energetic community where talent can really stand out and have powerful impact.  We are also a fantastic gateway to Asia and have many non-monetary advantages such as great lifestyle, family friendly cities and considerably more generous vacation time than the US.

 

“In the medium term, Australia can import talent from overseas, however longer term we need to grow talent locally, partnering with universities to do this. As a nation we need to take a longer term view as to how we are creating and mentoring the next generation of tech talent to create a high performing ecosystem,” Mr McCauley said.

 

 

Download the full report at https://thinkandgrowinc.com/resourcelibrary/.

 

 

 

ENDS

 

 

 

 

 

About Think and Grow

Think & Grow launched in 2015 with a charter to help technology driven businesses to accelerate growth. Think & Grow help build clients’ organisational structures, build their executive teams, recruit rare skillsets, nurture specific talent pools and architect talent strategies. Its clients range from up and coming startups to established names like Canva and Airtasker.

 

 

About StartupAUS

StartupAUS is Australia’s national startup advocacy group, working to support the tech community and accelerate the growth of Australian startups. StartupAUS believes a strong, home-grown tech is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

 

Media contacts:

Kicker Communications for Think & Grow

Fran Foo | Susi Banks

0416 302 719 | 0412 378 489

fran@kickercomms.com | susi@kickercomms.com

 

Launch Group for StartupAUS

Fleur Brown | Sophie Hanson

02 9492 1000 | 0419 270 863

fleur@launchgroup.com | sophie@launchgroup.com.au

 

 

29 Oct

Let’s get Fizzical: Nexba’s New Naturally Sugar Free Sparkling Water

by launch-admin Oct 29, 2018 0 News


Let’s get Fizzical:
Nexba’s New Naturally Sugar Free Sparkling Water

 

Somebody call Mother Teresa. Here at Nexba we have just launched a brand spanking new natural sparkling water range made with no sugar, artificial sweeteners or indeed any other artificial nasties. To us ‘natural’ means no artificial flavours, colours or preservatives and certainly no GMO ingredients.

 

As the Aussie pioneers of the Naturally Sugar Free ethos, we heard about our nation’s love to sparkle, and we’re not just talking about your highlighter, so we bumped our brains together and created this new range. Flavoured sparkling water is set to be one of the biggest trends of 2018, so prepare to say ‘cheers’ to all things that sparkle because fizz the season!

 

The team has spent years innovating to create naturally sweet and full flavoured drinks without compromising on the taste you love. Resident flavouroloigst – Mr Smith – brings the new sparkling water range to you with on-the-money natural fruit flavours: Coconut & Mango; Lemon & lime; Strawberry & Raspberry and Watermelon, Cucumber & Mint.

 

The Facts About Fizz

But it’s not just about taste, it’s about looking after number one. Did you know Australian’s consume the weight of over 1.9million kangaroo’s worth of sugary drinks every year? That the 6th highest cause of death in Australia is Diabetes? That kids aged 18-24 who drink 2 cans of fizzy drinks a day gain 12kg a year? That consuming 340ml of sugary drink a day (less than one can) increases your risk of type 2 diabetes by 22% when compared to drinking one can a month or less? It’s statistics like these that quite frankly p*** us off hence why we are so passionate about serving our fellow Aussies with quality naturally sugar free products to show your body some love.

So, if we aren’t using sugar how does it taste so damn good I hear you say? Gear up for the geeky bit… All our sparkling waters contain purified sparkling water naturally sweetened with Erythitol and Stevia leaf extract. Erythritol is 100% natural and a zero-calorie food. Unlike artificial sweeteners, which are man-made synthetic chemical compounds formulated in a lab, Erythritol appears naturally in fruits such as pears, melons and grapes, as well as foods such as mushrooms and fermentation-derived foods such as wine, soy sauce and cheese. We combine this with dried stevia leaves which are steeped in hot water to extract glycosides: the sweet-tasting parts of the leaf. Simple but delicious.

The sparkling water range is currently available at Woolworths nationwide. All other Nexba products can be found at both Coles and Woolworths as well as a range of other retail outlets. See www.nexba.com for more details.

 

NEXBA. Naturally Sugar Free. No Sugar. Nothing Artificial.

 

Have we sparkled your interest? See what we did there? If so, have a yarn with us:

Sophie Hanson

sophie@launchgroup.com.au

0417927316

 

 

4 Oct

ENTREPRENEURS TV Show launches on YourMoney FTA channel

by launch-admin Oct 4, 2018 0 News

ENTREPRENEURS TV Series launches on “Your Money”

Pioneering show has a new home on brand new TV and digital destination

LIVE weekly series airs Thursdays from 8:30pm-9:00pm AEST on

free-to-air channel 95 and Foxtel Channel 601, plus Foxtel Now, 9Now & yourmoney.com.au

 

04 October 2018, Sydney: The second series of ENTREPRENEURS will premiere tonight, October 4, at 8:30pm AEST on the new business, personal finance and luxury lifestyle channel Your Money, taking a deep dive into Australia’s current breed of entrepreneurs and inspiring more entrepreneurial spirit in all Australians.

 

Hosted by successful Aussie entrepreneur Jack Delosa, ENTREPRENEURS is a LIVE show featuring an expert panel of successful business founders who tackle a fresh entrepreneurial theme each week. One of Australia’s leading entrepreneurs, Jack Delosa has been listed in the BRW Young Rich List since 2014.

Launching with a blast, the opening episode of ENTREPRENEURS explores the exciting and fast-growing, $350 billion, global market of space businesses and space tech. The expert panel will feature leading space entrepreneurs Saber Astronautics Founder & CEO Jason Held, and space advocate Aude Vignelles, a space and aeronautics engineer and former representative of the European Space Agency team. Space startup founder Will Crowe of High Earth Orbit Robotics will pitch his new business to the panel.

 

Proving anyone can be an entrepreneur at any age, the second episode of ENTREPRENEURS on Thursday 11 October will focus on kidpreneurs, with a line-up of founders who have built successful businesses aged as young as ten.  The panel will feature ‘Fiver for a Farmer’ creator ten-year-old Jack Berne, student entrepreneur Eliza Marks who built her tech startup Stitch Hub whilst at University, and Australia’s youngest CEO Alessandra Kitinas. Former young Australian of the Year and robotics guru, Marita Cheng will feature on the show from San Francisco.  Marita built her first robotic inventions whilst at high school.

 

ENTREPRENEURS season two is a co-production between creative entrepreneur and startup champion Fleur Brown and Your Money, a joint venture between Nine and Australian News Channel, which launched nationally to free-to-air, online and Foxtel audiences on October 1.

 

ENTREPRENEURS is backed by national startup advocacy group, StartupAUS.

 

“Entrepreneurs is a great addition to our 8:30pm evening program line up on Your Money. The entrepreneurial community is a significant generator of employment in Australia and – increasingly so – is driving innovation. We are delighted to support it and, at the same time, all Australians can tune in for some weekly inspiration,” said Your Money CEO Kylie Merritt.

 

“The show is created by entrepreneurs for entrepreneurs. It’s unique in its focus on Australian founders – those who have built their own businesses from the ground up,” said Entrepreneurs Executive Producer and Founder Fleur Brown.

 

“There’s an enormous amount of passion and energy in this show, as you’d expect, when it features founders who have stuck their neck out to create great things in the world. Best of all, they’re sharing their insights and their wisdom with the community through the program.”

 

Leading the lively discussion each week is best-selling author Jack Delosa, the CEO and founder of The Entourage, a leading education institution for entrepreneurs.

 

“My work has given me a privileged view into the businesses that are driving the economy and innovation in Australia and I’m excited to be sharing these stories with the Australian public and inspiring more success stories,” Jack said.

 

ENDS

 

About Jack Delosa: Jack Delosa is Founder and CEO of Australia’s largest education institution for entrepreneurs, The Entourage, which has a community of 300,000 members. Jack’s vision is to improve traditional education by introducing a style of learning that puts the individual first. Under his leadership, The Entourage was awarded the 4th Best Place to Work in Australia by BRW magazine.

 

Prior to The Entourage, Jack co-founded MBE Education, which assisted small and medium-sized enterprises in raising money from investors. MBE quickly became one of Australia’s fastest growing companies, helping their clients raise hundreds of millions of dollars. Along the way, Jack also became a high-profile investor in growth companies such as Q-Biotics and eMerchants (ASX:EML), and founded The Entourage Growth Fund, which invests in upstart businesses. Jack’s first book, Unprofessional, was highly acclaimed, reaching bestseller status within three weeks of launching. His latest book, Unwritten reached bestseller status in just one week.

Pioneering show has a new home on brand new TV and digital destination

LIVE weekly series airs Thursdays from 8:30pm-9:00pm AEST on

free-to-air channel 95 and Foxtel Channel 601, plus Foxtel Now, 9Now & yourmoney.com.au

 

04 October 2018, Sydney: The second series of ENTREPRENEURS will premiere tonight, October 4, at 8:30pm AEST on the new business, personal finance and luxury lifestyle channel Your Money, taking a deep dive into Australia’s current breed of entrepreneurs and inspiring more entrepreneurial spirit in all Australians.

 

Hosted by successful Aussie entrepreneur Jack Delosa, ENTREPRENEURS is a LIVE show featuring an expert panel of successful business founders who tackle a fresh entrepreneurial theme each week. One of Australia’s leading entrepreneurs, Jack Delosa has been listed in the BRW Young Rich List since 2014.

Launching with a blast, the opening episode of ENTREPRENEURS explores the exciting and fast-growing, $350 billion, global market of space businesses and space tech. The expert panel will feature leading space entrepreneurs Saber Astronautics Founder & CEO Jason Held, and space advocate Aude Vignelles, a space and aeronautics engineer and former representative of the European Space Agency team. Space startup founder Will Crowe of High Earth Orbit Robotics will pitch his new business to the panel.

 

Proving anyone can be an entrepreneur at any age, the second episode of ENTREPRENEURS on Thursday 11 October will focus on kidpreneurs, with a line-up of founders who have built successful businesses aged as young as ten.  The panel will feature ‘Fiver for a Farmer’ creator ten-year-old Jack Berne, student entrepreneur Eliza Marks who built her tech startup Stitch Hub whilst at University, and Australia’s youngest CEO Alessandra Kitinas. Former young Australian of the Year and robotics guru, Marita Cheng will feature on the show from San Francisco.  Marita built her first robotic inventions whilst at high school.

 

ENTREPRENEURS season two is a co-production between creative entrepreneur and startup champion Fleur Brown and Your Money, a joint venture between Nine and Australian News Channel, which launched nationally to free-to-air, online and Foxtel audiences on October 1.

 

ENTREPRENEURS is backed by national startup advocacy group, StartupAUS.

 

“Entrepreneurs is a great addition to our 8:30pm evening program line up on Your Money. The entrepreneurial community is a significant generator of employment in Australia and – increasingly so – is driving innovation. We are delighted to support it and, at the same time, all Australians can tune in for some weekly inspiration,” said Your Money CEO Kylie Merritt.

 

“The show is created by entrepreneurs for entrepreneurs. It’s unique in its focus on Australian founders – those who have built their own businesses from the ground up,” said Entrepreneurs Executive Producer and Founder Fleur Brown.

 

“There’s an enormous amount of passion and energy in this show, as you’d expect, when it features founders who have stuck their neck out to create great things in the world. Best of all, they’re sharing their insights and their wisdom with the community through the program.”

 

Leading the lively discussion each week is best-selling author Jack Delosa, the CEO and founder of The Entourage, a leading education institution for entrepreneurs.

 

“My work has given me a privileged view into the businesses that are driving the economy and innovation in Australia and I’m excited to be sharing these stories with the Australian public and inspiring more success stories,” Jack said.

 

ENDS

 

About Jack Delosa: Jack Delosa is Founder and CEO of Australia’s largest education institution for entrepreneurs, The Entourage, which has a community of 300,000 members. Jack’s vision is to improve traditional education by introducing a style of learning that puts the individual first. Under his leadership, The Entourage was awarded the 4th Best Place to Work in Australia by BRW magazine.

 

Prior to The Entourage, Jack co-founded MBE Education, which assisted small and medium-sized enterprises in raising money from investors. MBE quickly became one of Australia’s fastest growing companies, helping their clients raise hundreds of millions of dollars. Along the way, Jack also became a high-profile investor in growth companies such as Q-Biotics and eMerchants (ASX:EML), and founded The Entourage Growth Fund, which invests in upstart businesses. Jack’s first book, Unprofessional, was highly acclaimed, reaching bestseller status within three weeks of launching. His latest book, Unwritten reached bestseller status in just one week.

doc icon FINAL-Entrepreneurs-release-series-2.docx

14 Jun

Smart Energy Rates Highly as a Smart Investment (new data)

by launch-admin Jun 14, 2018 0 News

Media Release

Smart Energy Rates Highly as a Smart Investment 

13 June, 2018: A new national survey on energy investment attitudes and intentions of Australian Self Managed Super Fund (SMSF) trustees, released today, reveals 80 per cent of trustee members believe renewable energy, such as smart solar and battery, is important or critically important to securing Australia’s energy future and improving energy costs.

The survey, which sought feedback from more than 400 SMSF members by new energy company Evergen and AMP Capital indicates members – particularly those over the age of 51 and who are retired or approaching retirement age – are serious about reducing their energy costs and are prepared to make long-term investments to ensure they have energy security.

As Australia’s energy landscape undergoes a major shift, the findings demonstrate that the majority of SMSF members are putting their smart money on renewables.

Snapshot of key findings:

  • Eighty per cent of trustees are convinced that renewable energy sources and technologies are important to addressing Australia’s energy concerns. This includes 46 per cent who say renewable energy will be “critically important”.
  • Forty-two per cent have made the switch and are using renewable energy in the home. A further seventeen per cent plan to switch and 15 per cent will explore their options.
  • Forty-five per cent use or would use renewable energy even without a government subsidy. 
Evergen CEO Emlyn Keane said, “What is clear from the findings is that mature age Australians using an SMSF are mindful of escalating energy costs and are prepared to do something about it. They see significant value in renewables as both an economical and sustainable solution for both their own home and the country, which would explain why the majority of trustees have invested in renewables or are interested in doing so.

“With Australia also on the cusp of a storage boom – 74 per cent of Australians expect household batteries to be commonplace in homes over the next decade – this group understands the role of battery storage in harvesting solar power as an efficient means of managing energy consumption, security and costs,” said Mr Keane. 

Lack of government subsidies not hindering smart solar investment

When it comes to incentives to invest in smart solar solutions, Australians in recent years have had access to government subsidies, predominantly for solar panels. Under the Federal Government’s new National Energy Guarantee (NEG), many of these subsidies are being phased out. Despite this, almost half (45 per cent) of members already use or plan to use renewable energy sources irrespective of government financial support. Sixteen per cent will only invest in solar solutions with a government subsidy, while 15 per cent are unsure.

“While subsidies might be attractive, the majority of SMSF members are taking matters into their own hands and are no longer willing to pay the high prices set by legacy energy retailers,” said Mr Keane.

At the same time, Mr Keane says government support for households to invest in renewables could go a long way in helping more Australians access smart solar solutions:

“According to the latest Consumer Price Index (CPI), it is reported that electricity prices increased 12.4 per cent between December 2016 to 2017 – a cost that is also the number one worry for 82 per cent of Australians and above healthcare. 

“Evidence continues to suggest that Australians need help now. Why should Australians pay a premium for an unreliable resource that could become more stable and economical through an alternate energy model?”

Mr Keane says an initiative such as the ACT’s Next Generation Energy Storage Program is an example of a successful scheme that subsidised households against the upfront costs of installing a solar and battery system, and is an initiative that could be replicated under the NEG.

“An initiative similar to the ACT’s, while only one part of a potential national solution, would help renewables become a mass market proposition,” he explained.

Breaking even on the costs of implementing a solar and battery system was a concern for 51 per cent of respondents, while 32 per cent were concerned about the upfront installation payment. However, Evergen modelling shows consumers can start saving on energy costs and see a return on investment from day one.

Solar switch saving up to 80 per cent on energy costs

“Current Evergen customers are experiencing up to an 80 per cent reduction in energy costs upon installing our Intelligent Home Energy System. Typical payback periods are also dropping to between five and seven years.

“A household in NSW using 10,000 kWh of electricity could attain $2,625 in savings in 12 months, which covers approximately 17 per cent of the cost of installation in one year,” said Mr Keane.

Mr Keane says the value proposition for renewables is compelling, with a recent report by Green Energy Marketstating Australia produced enough renewable energy to power 7.1m homes between July 2016 to July 2017 – with rooftop solar installed over the period projected to offer $1.6b in power bill savings over the next decade.

“One of the biggest benefits of intelligent or smart solar and battery technology, such as Evergen’s, is that it continuously analyses and optimises energy use and costs, choosing the most efficient source between solar, battery and the grid. The economics and efficiencies present a huge value-add for choosing intelligent renewables,” said Mr Keane.

Mr Keane added that Australia’s energy system is in transitionShifting Australia’s currently centralised energy model to a decentralised one could help solve Australia’s energy crisis.

“It is a big transition but with careful implementation and investment, a decentralised model would promote competition and innovation – it presents an enormous opportunity for businesses, government and households.

“With the availability of intelligent energy systems, consumers can control the grid of the future[1]. This is an opportunity that many SMSF members are realising now and one that is more affordable for everyday Australians than ever before,” he said.

-ENDS-

Media Contact:
Sarah Bond | sarahbond@launchgroup.com.au | 0449 543 181

About Evergen:
Evergen is a new energy services company that sells and manages intelligent home energy systems comprising solar power and batteries. The ’intelligence’ technology is provided by the CSIRO, which periodically analyses and remotely updates the system to improve over time. AMP Capital is a major investor in the company alongside CSIRO.


[1] The Energy Networks Association and CSIRO forecast that by 2050, between 30 to 45 per cent of Australia’s power supply will be sourced from customer-owned generators, with customers deciding how more than $200b in system expenditure is spent.

Image result for evergen
12 Apr

31 per cent of people ready to #DeleteFacebook

by launch-admin Apr 12, 2018 0 News

MEDIA RELEASE


31 per cent of people ready to #DeleteFacebook

Australia, 12 April 2018: The recent Facebook data breach scandal — which revealed over 87 million users’ data had potentially been improperly obtained and used by a political consultancy Cambridge Analytica to target U.S. and British voters in the close-run elections of Brexit and the U.S. Presidency  has placed a global spotlight on the value of our personal data.

To discover how this revelation has affected public sentiment around their trust in Facebook, and the use of their personal data in general, global media and technology company Pureprofile conducted nationally representative surveys across its Australian, New Zealand, British and U.S panelists, to discover if the #DeleteFacebook movement will take hold.  

Results revealed that over a third (34 per cent) of respondents from both the U.S. and New Zealand said they are considering closing their Facebook accounts due to the data breach scandal, along with 29 per cent of British respondents.

In Australia, over a quarter (27 per cent) of respondents have considered closing their Facebook account due to the data scandal, with those aged 25-34 years old the most likely to take action (37 per cent).

When asked how they felt about the use of their personal data by companies who then use this to target campaigns and advertising, 43 per cent of Brits, 41 per cent of Australians, 39 per cent of New Zealanders and 37 per cent of Americans said they felt anxious about this.

The next question made it clear that the issue is not about companies getting access to people’s data, it’s more about the consumer being able to choose who they want to share this with. 38 per cent of New Zealanders, 33 per cent of Americans, 30 per cent of Brits and 28 per cent of Australians responded that they don’t mind their personal data being used by companies to target them with advertising, as long as they have opted in to its use in this way.

Pureprofile CEO, Nic Jones said: “This survey is incredibly interesting as it reveals that consumers are beginning to really understand the value of their personal data and are willing to take a stand against companies who use this without their consent. Many of our respondents revealed that they are not averse to companies using their personal data to curate advertising for them, with over a third of people saying they welcome this, providing they have opted in to receive it.

“It’s now clearer than ever that this new consumer-led personal data push back means brands need to be transparent about how they access and use personal data. We’re entering the age of the Personal Information Economy, where consumers are taking ownership of their personal data and will punish brands that use this inappropriately.”



– ENDS –

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in media and technology and delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Media Contacts
Sarah Bond                                                         
Launch Group                                             
02 9494 1041 l 0449 543 181                 

sarahbond@launchgroup.com.au                      







3 Apr

Pureprofile announces agreement with global micro-investment app, Acorns

by launch-admin Apr 3, 2018 0 News

Pureprofile announces agreement with global micro-investment app, Acorns

 

Acorn’s 240,000 users can top-up funds by monetising their personal profiles

Australia, 3 April 2018 – Mobile-first investment platform Acorns has united with global media and technology company Pureprofile for an innovative partnership that will give its 240,000 users an additional revenue stream by monetising the power of their personal profile.


From today, Pureprofile users will be able to redeem their cash earned from completing questions and surveys into an Acorns investment account. Later this year, Acorns users will be able to boost their investments by participating in Pureprofile surveys of their choice – getting their cash rewards directly deposited into their Acorns investment account.

Micro-investment app Acorns began Australian operations in February 2016. Users automatically invest spare change from everyday purchases, which Acorns’ technology invests into a diversified portfolio to help grow their funds. Pureprofile, an online profile marketing and insights technology business, prides itself on linking brands with engaged customers and shifting the paradigm from irrelevant marketing to a two-way, win-win conversation between brands and customers.

Pureprofile Chief Executive Officer, Nic Jones said: “Today’s consumer holds the bargaining power as reliable data becomes more and more critical for customer engagement and retention. Data is the new currency, and consumers are leveraging this to their advantage in a ME2B marketplace, which is also known as the Personal Information Economy.


“Due to issues that can arise around privacy of personal data, like the current Facebook scandal, our aim is to give the power back to consumers with a strictly opt-in criteria so they can retain ownership over their data and choose which brands they want to engage with. We’re excited to announce our partnership with Acorns to enable more consumers to discover what their personal data is worth – all the while connecting brands with new potential customers who are actually interested in hearing from them.”

This partnership will allow brands to easily access and engage with Millennials – who form a large number of Acorns key user base. Finding out their opinions will allow brands to gather insights into this increasingly important segment.


Privacy is at the top of the agenda in the partnership, which ensures consumers are not identified. Each membership is strictly opt-in where consumers will own their data and decide who can access it.

Acorns Australia’s Founder and CEO, George Lucas said:  “We are excited to partner with Pureprofile and give our members the option to invest their rewards back into their Acorns account and also be given the opportunity to assist in providing valuable insights into mobile segment-based transactions. The opt-in mechanism is important to us to ensure users have complete control over their data profiles.”

– ENDS –

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in media and technology and delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

About Acorns
The Acorns app allows users to invest their small change into the stock market, building up a diversified portfolio and gaining financial freedom. Acorns was recently awarded Investment Innovator of the Year 2018 at the FinTech Business Awards and Australia’s Best Tech Innovation at the 2017 Finder Innovation Awards. The platform is continuing to grow with over 640,000 downloads in Australia and is planning to launch a Superannuation product this year.

Media Contacts
Sarah Bond                                                          Lizzie Babarczy
Launch Group                                                  Pureprofile
02 9494 1041 l 0449 543 181                         0437 358 571

sarahbond@launchgroup.com.au                       lizzie@pureprofile.com

 
27 Mar

Mitchell Duff announced as MCN Sydney Digital Sales Director

by launch-admin Mar 27, 2018 0 News

MEDIA RELEASE

Mitchell Duff announced as MCN Sydney Digital Sales Director 

MCN boosts Digital Sales Team with new role 

Wednesday, 28 March, 2018: Multi Channel Network (MCN) has announced the growth of its Digital Sales team with Mitchell Duff taking on the position of Sydney Digital Sales Director. Duff will lead the state-based sales activities for MCN’s rapidly growing online, mobile, IPTV and programmatic platforms, reporting to MCN National Digital Sales Director, Nev Hasan. 

Duff has spent the last four years as Digital Group Sales Manager at MCN Sport, where he led the digital sales team and built brand strategies across MCN Sport’s broadcast and digital assets. Prior to that, he held roles as an OOH media professional and within the Price Indexes and Inflation department of the Australian Bureau of Statistics (ABS).

Hasan said Duff’s appointment to Sydney Digital Sales Director will bring a new energy and focus to the Sydney market, following the successful appointment of Richard Baxter to Melbourne Digital Sales Director last year.

“For MCN, building digital sales teams that have a specific market focus is part of our long-term growth strategy to deliver strong commercial outcomes for our clients,” said Hasan. “With over 10 years’ market experience, seven of those at MCN, I’m pleased to appoint Mitchell to the role as he can draw upon his expertise and knowledge of the MCN brand to help us deliver a multi-platform strategy with precision.”

Duff said: “I’m thrilled to take on the new role of Sydney Sales Director at MCN at a time when our digital products and capabilities are continuing to grow in strength. My first objective is to help our agency and client partners navigate the convergence of digital and TV. With the current media landscape so dynamic, I will be implementing solutions that bring together MCN’s range of innovative data sets to help brands’ discover and communicate with highly relevant audiences.”

Duff is effective in his new role from today.

-ENDS-

Further information:

MULTI CHANNEL NETWORK                                                                                 

Sarah Bond, Launch Group

sarahbond@launchgroup.com.au 

Ph: (02) 9492 1000/ 0449 543 181                                               

About MCN

MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.

Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.

MCN also represents 73 Digital Out Of Home Super Screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.

A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.

Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.



14 Mar

Girl Geek Academy announces first all-women video game making hackathon

by launch-admin Mar 14, 2018 0 News

MEDIA RELEASE

Girl Geek Academy directly responds to market demand with launch of #SheHacksGames


Mission: to increase women’s participation in the game development industry from 18 per cent to 50:50


Australia, 15 March 2018: Australia’s Girl Geek Academy has responded to market demand and launched Australia’s first all-woman game making hackathon, #SheHacksGames, aimed to increase the number of women working in game development and building tangible products.


Providing a premium opportunity for women looking to hone their skills in game development, #SheHacksGames is a weekend game jam where women will be strategically matched into teams and have two days to create a game of any genre and any platform. Hosted at the home of the video game creation industry in Australia, The Arcade, participants will be guided by key mentors from the game development industry.


The initiative is designed for women who are new or early into their gaming careers and are seeking more hands-on experience, more exposure to the industry, and more opportunities to experience how their skills fit within the game development industry.


Currently, only 18 per cent of employees within Australia’s video game development industry identify as women, yet women are consuming games just as much as men.


Girl Geek Academy co-founder, Lisy Kane, is driving the program based on her dedication to increasing the number of women visible in key positions within the industry, which she believes is a huge barrier to other women seeing themselves as valuable contributors to the gaming community.


In 2017, Lisy was recognised by Forbes in its prestigious top 30 list: Forbes 30 Under 30: Games. Ranked alongside the world’s best game makers, Lisy was the only Australian to make the who’s who of the global gaming industry. Lisy also made this month’s CNET’s International Women’s Day list for her work in inspiring more women into the industry.


“Australia’s video game development industry is worth around $2.96 billion annually. That’s an incredibly lucrative market, so if only 18 per cent of current contributors are women, I would suggest that we’ve not nearly reached our potential. We know that almost half of video game consumers are women, and many want to play diverse games developed by diverse teams. The problem is that there is a lack of opportunities for women to develop their skills in the industry, and that’s exactly what we hope to address with our inaugural #SheHacksGames event”, said Ms Kane.


#SheHacksGames will bring together women with the different skill sets that form the basis of a game development project team. A programmer, who will be responsible for the game mechanics, technology and coding skills. A designer, who will take the creativity lead and be responsible for the look and feel of the game. Plus a producer, who is passionate about game creation and will keep the project on track, on time and oversee that all the elements have been thought through.  


#SheHacksGames is a spin off from Girl Geek Academy’s annual #SheMakesGames program, which runs alongside Melbourne International Games Week and provides an evening of networking and industry education for women who are interested in entering the industry. Last year’s #SheMakesGames delivered key notes and programs from award-winning game developer, Anna Tito, European game developer currently working in Melbourne in collaboration with NASA, Jennifer Scheurle, and the Lead Principal Engineer at Unity Labs in San Francisco, Dio (Dioselin Gonzalez).


Girl Geek Academy co-founder and CEO, Sarah Moran, said: “We are so excited to launch our inaugural #SheHacksGames event, which we curated in direct response to our community who wanted an opportunity to roll up their sleeves and get started in game creation. We’ve created the event using the structure of our successful annual #SheHacks event, however with a pure focus on games so we can attract the right mentors and help get ideas off the ground.


“We’re hoping to help produce the next Holly Liu, a Silicon Valley “unicorn” who recently sold her gaming company, Kabam, for $US1 billion. Holly provided the key note at last year’s #SheHacks event and is testament that this industry absolutely needs more women.“


#SheHacksGames is government backed, having received funding from Film Victoria’s 2017 Early Career Skills Development Program (ECSDP).


#SheHacksGames will run from 9:00 am on Saturday 28 April until 5:00 pm on Sunday 29 April.  For more information visit: http://girlgeekacademy.com/shehacksgames/


ENDS

Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.





7 Mar

Julie Bishop tops national survey as most inspirational Australian woman

by launch-admin Mar 7, 2018 0 News

Media Release

Julie Bishop tops national survey as most inspirational Australian woman

 Oprah Winfrey number one overall, with politicians and women in media claiming the most votes

Australia, 8 March 2018  Julie Bishop is the most inspirational Australian woman, according to a nationally representative study by global media and technology company Pureprofile, where 1,000 adults were each asked to name who in the public eye was their biggest female inspiration. 

Julie Bishop sits fourth position overall – behind America’s Oprah Winfrey in first place and Michelle Obama in second, and Britain’s Queen Elizabeth II in third.

It’s clear that women working in, or linked to politics are making a huge impact on the public’s perception of what constitutes an inspirational woman. Julia Gillard, Hillary Clinton, Pauline Hanson and the late Margaret Thatcher also received some of the most frequent nominations. 
 
Women working in the media as presenters, talk show hosts and journalists also made up the bulk of the top nominations, with Ellen DeGeneres, Carrie Bickmore and Ita Buttrose joining Oprah Winfrey within the top 20 most voted for names.
 
Within the performer sector, the top names the public offered as their most inspirational women were actresses Emma Watson, Nicole Kidman and Angelina Jolie, and singers Pink and Beyoncé. Those best known for humanitarian roles – Saint Mother Theresa and Turia Pitt – also featured within the top 20 list.
 
After 65 years on the throne – the longest reign of any British monarch – Queen Elizabeth II received enough votes to make the number three position, with fellow royal, the late Diana, Princess of Wales also making the top 20.
 
While taking the title of the number one most inspiring woman overall, Oprah Winfrey was particularly popular by those in the mid-age ranges, remaining unrivalled as the top vote by those aged 25-54. The younger audience (18-24 years) found slightly more inspiration from actress and UN ambassador, Emma Watson, while those age 55 and above were the highest-voting group for Queen Elizabeth II.
 
Despite accusations of tall poppy syndrome, it was clear that Australians are being inspired by Australians, with more local names present in the list than any other nationality.  
 

 

Top 10 most inspiring Australian women

 

Top 10 most inspiring women, overall

1

Julie Bishop

1

Oprah Winfrey

2

Julia Gillard

2

Michelle Obama

3

Nicole Kidman

3

Queen Elizabeth II

4

Carrie Bickmore

4

Julie Bishop

5

Ita Buttrose

5

Emma Watson

6

Pauline Hanson

6

Julia Gillard

7

Turia Pitt

7

Saint Mother Theresa

8

Cathy Freeman

8

Pink

9

Olivia Newton-John

9

Margaret Thatcher

10

Rosie Batty

10

Ellen DeGeneres

All data from a sample of 1,000 Australian respondents. Study conducted by Pureprofile in February, 2018.

Pureprofile CEO, Nic Jones said: “The results around Australians most inspiring women have been eye opening and refreshing. There are no reality stars featuring high on the list, which is mainly headed up by strong, vocal women from politics and the media who are clearly making an impact and gaining respect for their work.

“You can see this reflected in the top inspiring performers who are well known for using their public platform to advocate for women’s rights. It’s also great to see Australia supporting its own, with so many Australian women featuring in the votes.”

– ENDS –

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Media Contacts

Sarah Bond

Launch Group

02 9492 1041 | 0449 543 181

sarahbond@launchgroup.com.au






30 Jan

Comment from CEO of StartupAUS, Alex McCauley, regarding the Australia 2030: Prosperity through Innovation report from Innovation and Science Australia (ISA)

by launch-admin Jan 30, 2018 0 News

MEDIA RELEASE

Comment from CEO of StartupAUS, Alex McCauley, regarding the
Australia 2030: Prosperity through Innovation report from Innovation and Science Australia (ISA)

Australia: 30 January 2018: StartupAUS today welcomed Innovation and Science Australia’s 2030 Plan and its strategy for securing talent for high-growth scaling firms. StartupAUS highlighted the importance of swift translation of the recommendations into tangible policy action.

StartupAUS CEO Alex McCauley said the focus within the 2030 Plan on the role of startups and small to medium sized businesses as job-creators and economic stimulators is critical, adding that it was pleasing to see the 2030 plan align with a number of the recommendations made by StartupAUS in its submission.

McCauley cautioned that the largest hurdle was still to come for the government, which now needed to take the advice of industry leaders and the ISA with confidence and achieve tangible, timely policy outcomes for the sector.

Access to world class talent the leading issue for startups:

“Our aim is to foster a world-class innovation system in Australia, which will deliver a huge multiplier effect for Australia’s economy.  We know that young, innovative, high-growth companies account for almost all the new jobs in the economy and providing these firms with access to world class innovators and technologists is currently the number one issue.

“The 2030 Plan calls for the continued refinement of immigration rules to improve access to specialist skilled talent and attract entrepreneurs. We believe the new skilled migration regime is an ideal opportunity for the Federal Government to update the list of occupations for which skilled visas are available.

“To put it into perspective, in response to the current IT skills shortage, Australia saw a net inflow of 19,600 IT workers from overseas in 2015, with 13,900 of these workers coming to Australia under Subclass 457 (temporary skilled work) visas. According to Atlassian, around 25 per cent of its approximately 1,000 Sydney-based staff are employed on skilled work visas, a trend which is mirrored in other rapidly-growing Australian startups as well as multinationals performing R&D in Australia.

“Rather than presenting a threat to Australian workers, overseas IT workers are helping Australian startups bridge the skills gap and at the same time providing management and product development experience to Australian tech companies as they scale and begin to enter global markets.

“The focus on STEM and education, while too slow to help in the next few years, is also a critical longer-term step to improve our talent inputs by 2030,” Mr McCauley said.

R&D focus needs to be better align with startup needs

“The 2030 Plan addresses R&D in its Industry component but specifically calls for the Research and Development Tax Incentive (R&DTI) program to be better targeted to increase business R&D investment. From our discussions with the startup community, 87.8 per cent said that receiving the R&D Tax Incentive quarterly rather than annually would make a ‘huge’ (77 per cent) or very large (10.8 per cent) difference to their businesses’ cashflow because many are borrowing against future R&D Tax Incentive payments and – in some cases – incurring hefty interest rates.

“Reversing the fall in R&D spend is important. It is critical the scheme does not focus only on the ‘Research’ side at the cost of ‘Development.’ A clear declaration that commercial development from Australian startups, particularly in the software space, will continue to be covered by the scheme would go a long way to providing clarity and certainty for founders.

“StartupAUS would also like to see the Federal Government change payment of the R&D incentive from annually to quarterly to help early-stage startups with cashflow, as outlined in our Crossroads 2017 report. This would help support one of the other key themes of the 2030 Plan – establishing a thriving and sustainable base of high-growth businesses,” Mr McCauley said.

Other high impact recommendations for startups:
“Helping young firms access export markets by increasing funding for Export Market Development Grants is another important recommendation in the Plan. This grant is an important tool to both bring wealth into the country via exports and accelerate the growth of successful startups as job creators. According to StartupAUS research, while over 90 per cent of large scale-ups claim the R&D Tax Incentive, only 35 per cent claimed the EMDG. Better targeting this scheme to help young high-growth startups access global markets is exactly the right move.

“The recommendation around an Australian Innovation Precincts Statement to help shape Australian Government involvement in emerging localised innovation ecosystems in cities and regions is a valuable way to build on the investment made by individual ecosystems by linking these precincts to a network across the country.

 

“The establishment of secure, long-term funding for national research infrastructure is a vital structural change for Australia which will help move longer-term projects out of the political cycle. This was a key part of the StartupAUS submission to the ISA and is one of many measures that can be immediately put in place to build for the future.

“We also commend the importance of creating more detailed public data around the startup ecosystem and support the development of innovation metrics and methodologies to fully capture innovation and link it to economic, social and environmental benefits.

“Overall we commend ISA for its focus on strengthening Australia’s digital economy to capture the opportunities presented by the ‘fourth wave’ of the internet. Startups are a key player in our economic future and, by definition, if they are to succeed they must innovate intensively. It is therefore critical to make sure Australia cultivates an environment in which startups can attract capital and talent on a large scale.

“Now it is clear that there is broad alignment among innovation experts, within both government and the private sector. But the key measure of success will be the policy outcomes that are born from this plan. This is a great report, but we can’t leave it till 2030 to do something about it. These ideas require action immediately.

“This is a time of critical importance for innovation in Australia. We already have a roadmap established, through the StartupAUS Crossroads Report, to Australia becoming one of the best places in the world to build a high-growth startup. What we need now is rapid action in a number of key policy areas to capitalise on the momentum we have built. This is not only of paramount importance for the sector, it will help secure the economic future of the country,” said Mr McCauley.

ENDS

About StartupAUS:
StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

For more information visit: www.startupaus.org


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