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launchgroup.com.au > Articles by: launch-admin
10 Jul

Into the World of Carbon-Neutral Advertising Smith Barney Panel Explores Latest Developments

by launch-admin Jul 10, 2007 0 Uncategorized

NEW YORK (AdAge.com) — The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Smith Barney. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy. He’s now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America’s most chi-chi fashion magazines. See the Vlog Here

10 Jul

Signs of the Times: Fading Ads Hint at the Future of Marketing An Author’s Stroll Through a World of Ghost Messages

by launch-admin Jul 10, 2007 0 Uncategorized

If it’s still a little hard to digest Bob Garfield’s pronouncement that “Advertising is not the future of marketing,” maybe it’s time to take a walk with Ben Passikoff, or at least sit down with his book. ‘The Writing on the Wall,’ by Ben Passikoff. Read more here

3 Jul

Sci-Fi invites bloggers to meet cast and crew

by launch-admin Jul 3, 2007 0 Uncategorized

The Sci-Fi Channel this week indulged in a new spin on an old PR move by hosting a junket, for bloggers.
The NBC Universal science fiction cable network’s first “digital press tour” rounded up a couple dozen of its most important and influential online enthusiasts and reviewers and whisked them off to Vancouver for an almost week long Sci-Fi shindig.

Read more

26 Jun

100 blogs we love

by launch-admin Jun 26, 2007 0 Uncategorized

100 Blogs We Love
Here are our favorite stops in the blogosphere, covering everything from high tech to low comedy and all manner of pursuits in between.

Read the entire artilce

26 Jun

The humble fruit sticker goes tech

by launch-admin Jun 26, 2007 0 Uncategorized

Dole Organic lets consumers “travel to the origin of each organic product”. By typing in a fruit sticker’s three-digit Farm Code on Dole Organic’s website, customers can find the story behind their banana.
8 Jun
8 Jun
8 Jun

Australian Wildlife Conservancy

by launch-admin Jun 8, 2007 0 Uncategorized

AWC is an independent, non-profit organisation dedicated to the conservation of Australia’s threatened wildlife and ecosystems. AWC acquires land, and works with other landholders, to establish sanctuaries for the conservation of threatened wildlife and ecosystems. AWC now owns 14 sanctuaries covering 917,000 ha (2.3 million acres) in places such as north Queensland, the Kimberley, western NSW and the forests of south-western Australia. See some of the amazing work they do here

8 Jun

The Nelune Foundation

by launch-admin Jun 8, 2007 1 Uncategorized

The mission of the NELUNE Foundation is to help ease the burden of cancer patients who may not have the support or financial resources that are needed to cope with this life threatening illness. Visit their website here

8 Jun

Bravehearts

by launch-admin Jun 8, 2007 1 Uncategorized

Bravehearts are Australias leading child protection advocates. In May Bravehearts and MySpace announced a partnership project, ‘Respect MySpace’. The aim of this project is to provide information to those who may have been exposed to the risk of sexual assault to enable them to access help, support and information in an environment that is increasingly familiar to young people. You can visit Bravehearts website here or the Bravehearts’ MySpace page here.